Author: Jackie Breyer

Kids Most Loved Brands

Wii, DS, Oreo, and McDonald’s Top Kids’ Most Loved Brands List Kids participate in more than $500 billion in consumer spending every year. Parents consider their preferences in categories ranging from school supplies to desserts to family entertainment. Market research and consulting firm Smarty Pants reveals the 100 Most Loved Brands of America’s kids and tweens. Nintendo’s Wii and DS top the 2009 list. Read on for the list! Kids’ 25 Most Loved Brands – 2009 1.  Wii 2.  Nintendo DS 3.  Oreo 4.  McDonald’s 5.  M&M’S 6.  Doritos 7.  Nickelodeon 8.  Kraft Macaroni & Cheese 9.  Cheetos 10. Disney 11. Popsicle 12. iPod 13. Disney Channel 14. PlayStation 15. Reese’s 16. Crayola 17. Cartoon Network 18. Chips Ahoy! 19. Pizza Hut 20. Toys“R”Us 21. Burger King 22. 23. Starburst 24. Skittles 25. Lunchables According to “Young Love”– a  study among 4,700 American kids and parents – the brands that win with 6 to 12-year-olds are those that deliver on: Quality family time Age-appropriate content Parent-approved indulgence Variety/choice Accessible “cool” Chatter-worthy advertising Brands like Nickelodeon and McDonald’s that delight both kids and tweens across gender garner the highest brand affinity scores and usage. Brands that allow kids to connect with their families also rise to the top. Young Love was conducted online among a representative sample of U.S. households with children. More than 260 consumer brands across 20...

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Sanrio Partners with Razor USA

Sanrio, best known for its Hello Kitty brand, has announced the signing of a new licensing agreement with Razor USA. Marking Razor USA’s first-ever license agreement, the new Hello Kitty A kick scooter is a co-branded version of the original Razor A kick scooter, and is slated to make its retail debut the first week of November. The agreement is effective immediately. The Hello Kitty Razor A kick scooter is one of the first Razor kick scooters targeted specifically to girls. At a suggested retail price of $39.99, the scooter, which comes with a small Hello Kitty accessory bag, will be available at,, and select retailers for the holidays, with expanded national distribution in 2010. Razor USA also announced that two more co-branded Hello Kitty products – the Razor Pocket Mod miniature electric Euro-style scooter and Razor E100 electric scooter – will debut next...

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Fall Toy Preview

Everyone is in Dallas this week, but I’m working from home because I’m due to have a baby any day now! I’m hearing good things about the show though, and hoping it’s been a success for everyone. It does feel a bit odd to be here missing out on all the hubbub. I miss the excitement of getting that first peek at next year’s toys and picking up on the early emerging trends. If you’re at the show, I hope you were able to snag a copy of our September/October issue. Inside, you’ll get a look at a lot of the toys being exhibited this week in Dallas for 2010. In addition, Bruce Lund, inventor of some of the hottest toys the industry has seen, was so kind as to write our cover story for us this month. If you’ve ever wanted an inside look at the life of a toy inventor, be sure to check out his article. If you were in Dallas this week, let me know how the show was for you!...

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