Author: Anisha Robertson

There’s Still Time to Participate in Adora Dolls’ Designed by Kids for Kids Contest

Adora’s new campaign, Designed by Kids for Kids, is a program that the makers of Adora developed from the belief that kids are creative, intelligent, and full of bright ideas. The kids will work with the Adora design team to create an outfit for the 18-inch Adora Friends dolls. Young designers can sign up by emailing the Adora Dolls Design Committee at designedbykidsforkids@adoradolls.com, including their name, contact email, age, description of design (200 words or less), inspiration of design (200 words or less), six photos of the design concept or idea, and favorite charity for donation. The submission deadline is March 31. The top 10 entries will be selected by the Adora Dolls Design Committee and posted on the Adora Dolls Facebook page for voting. Voting will take place from April 1 to 30. The design with the most likes will be produced in the 2015 Adora Doll collection, and a donation will be made in the winning entry to the charity of their choice. Parental permission is required. Only one submission will be accepted per young designer, so what is submitted must be original and not a violation of any copyright law. The contest is open to legal residents of the U.S. who are between the ages of 6 and 13 at the date of entry, with complete entry permission and assistance of legal parent or guardian who are at least 18...

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Hasbro Employees Worldwide Make the Holidays Brighter for Children in Need

Hasbro Inc. helped spread joy to thousands of underserved children in 35 countries through its first Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees from its global headquarters in Rhode Island to its offices across Latin America, Europe, and Asia Pacific to become holiday elves and to be a part of community service projects designed to bring joy over the holidays to children in need. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide. Examples of the different types of service projects that took place on Hasbro’s Global Day of Joy included a special celebration for children in Colombia who have received life changing cleft palate procedures from Operation Smile, featuring a contest that teamed Hasbro employees with the children to “create” their greatest smile using Play-Doh; working with SOS Children’s Villages in five countries to transform outdated play areas, host special Game Day events, and deliver toys and games to the orphaned children who live there, including those in Russia, Peru, and Austria; assembly and packaging of more than 136,000 meals that were delivered to 25 food pantries and schools across Rhode Island in partnership with Outreach Inc., a U.S.-based hunger relief organization; and the delivery of tens of thousands of toys and games to charitable organizations across the globe. During the 2013 holiday season alone, Hasbro expects to donate more than $3 million worth of toys and games to...

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Diamond Select Toys Releases New Marvel Minimates

The newest set of Marvel Minimates, from Diamond Select Toys, has arrived in comic book stores all the way from the Age of Ultron. This set of 2-inch mini-figures also comes packaged with A.O.U. versions of Iron Man and Nick Fury, as well as the first Minimate of Neil Gaiman’s supernatural comic character Angela. Each Minimate mini-figure has at least 14 points of articulation, and includes a variety of interchangeable parts and accessories. Angela comes with a sword and scabbard, Iron Man has a removable helmet and boot jets, Nick Fury has a rifle and jet pack, and Ultron sports six fully poseable...

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Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: The Desolation of Smaug

Warner Bros. Consumer Products has teamed up with their global licensees to create an array of offerings inspired by the second film of The Hobbit Trilogy, The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Global licensees include partners across multiple categories, including toys, apparel, and publishing. Co-master toy licensees The Bridge Direct and Vivid Group will offer an assortment of detailed action figures, collector’s figures, and role play accessories that bring the films’ characters and epic quests to life. Also supporting the film are Lego with adventure-filled building sets, physical effects house Weta Workshop with replicas based off of those Weta created for the film, The Noble Collection with high-end collectibles, Ravensburger with puzzles, HarperCollins Publishers with detailed companion books, Bioworld with apparel for all ages, and Rubies Costume Co with costumes, accessories and dress-up clothes, among others. Products inspired by the film will be available at retailers worldwide, with select offerings also available at...

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GameStop Survey of Shoppers Reveals Top Priority Gifts

GameStop and research partner Brierley+Partners asked 500 U.S. gift givers what was at the top of their purchase lists this holiday season. The results revealed that 42 percent of shoppers surveyed plan on purchasing video game related items for their children this holiday—including video games, consoles, and accessories. Gift givers are not only hot on gaming presents this year, but they are also keen on ways to save more money before even making it up to the cash register. Eighty-four percent of shoppers are aware of store and website trade-in programs, and nearly 20 percent planning to use them to help defer gift costs. From old video games and consoles, to smartphones, tablets, and other electronics sitting in drawers and on shelves, GameStop offers instant store credit or cash on a vast range of products. Additional interesting findings from GameStop’s holiday shopper-centric survey include: Eighty-two percent of shoppers expect to turn to store employees when making purchasing decisions this holiday season. Among shoppers who are planning on purchasing a new gaming console for the holidays, 61 percent expect their children to utilize the system the most. Roughly 30 percent of shoppers expect the entire family to use the new console. When making decisions on which next-generation console and games to buy, shoppers are listening to specific requests from the people they are buying for, with 84 percent taking requests for...

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