Author: Anisha Robertson

COMMENTARY: Roam With Romo

Have you ever wished that you had your very own robot? I know it seems unrealistic unless you have big time money, but maybe not. Meet Romo, the robot I’m sure anyone would love to have. By the creators of Romotive, Romo is a product of this technologically advanced age that will not only make you excited to have your own robot, but enjoy all of the things it does. Suggested for ages 8 and up, this edition of Romo is available for the iPhone 5, iPhone 5S, iPhone 5C, and iPod Touch 5th generation at Brookstone.com and Romotive.com. The previous Romo is available for the iPhone 4, iPhone 4S, and iPod Touch 4th Generation. All one has to do is download the free Romo app, set the device onto the base, and when you open the app, you are introduced to your new blue friend. Romo wakes up not knowing where he is, and reacts with shock when he sees a real life human being standing in front of him. He is quite the chatterbox at the beginning, with many sound effects and dialogue shown on the screen. Romo is adorable, and I found myself at many moments saying, “Awwwww.” He never saw a human being before and snapped a photo of me to send to his mom on his planet. In his curiosity, he also asked for...

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Nickelodeon Introduces The Story of Me Research Study

In a presentation to advertisers, Nickelodeon released its latest research insights into today’s kids, born since 2005, who are growing up markedly different from the generation before them. For these kids, the hallmarks and traits include being closer to their parents than prior generations, being seen as smart and funny by peers and family, and creating their own relationship to technology. Drawn from a proprietary Nickelodeon Consumer Insights study titled “The Story of Me,” the presentation at the network’s Times Square headquarters compared and contrasted the kids of today with kids of a similar age 10 years ago, as well as highlighting select third-party data about kids’ media consumption. Today’s generation of kids is demonstrating defining characteristics that set them apart from generations prior. Select findings and highlights from the presentation include: Media and Technology Use Media consumption among kids has grown over the past four years to nearly 35 hours per week, presenting an increase of 2.2 hours since 2009. TV usage is up 12 percent versus nine years ago, according to Nielsen, despite the many alternative devices available to them including tablets, computers and games consoles. Computer and gaming consoles make 27 percent  of kids’ daily media consumption. While tablet adoption rates have increased, their adoption still represents a small slice of the pie, at 8 percent. Gaming is their number one activity across devices. Ninety-six percent of kids...

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Marvel Entertainment Partners with Huffy for New Bicycle Line

Marvel Entertainment LLC and Huffy have announced that they will develop a new line of bicycles, tricycles, scooters, and accessories. The new products will be an expansion in the bike category for Marvel. The new line will launch in stores in the spring and fall of next year. The addition of Marvel’s Guardians of the Galaxy also introduces Marvel’s newest heroes. The Spider-Man bike is the first in the category to feature the character’s web design as a web trap which holds villain and hero toys. Another version of the bike includes a special plastic web-frame design. Scooters and tricycles feature interactive lights and sounds. The Huffy line of Marvel products will include multiple designs at top retail stores across the...

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Invincible, Thief of Thieves Minimates Get Packaged

Diamond Select Toys has released the first Minimates based on the comics Invincible and Thief of Thieves. Both comic titles were created by The Walking Dead creator Robert Kirkman for his Skybound Entertainment imprint at Image Comics, and neither one has received poseable action figures before now. Invincible figures of Invincible, Atom Eve, Omni-Man, and Allen the Alien, while Thief of Thieves figures including Redmond, Celia, Augustus, and Agent Cohen. Both sets are only available at comic shops and specialty...

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Shoppers Share Feelings About Return Policies, Fraud

According to a survey Tada commissioned of more than 7,000 online shoppers, 59 percent claim they’ve never been denied on a return while 38 percent of respondents claim they are. These shoppers double-check the policy to ensure that not only is there ample time for returns, but that there’s free shipping both ways as well. The National Retail Federation (NRF) conducted a survey in 2012 to determine how much return fraud is costing stores: $2.9 billion last holiday season alone. A panel of shoppers claim that they very rarely, if ever, take advantage of an overly generous return policy (90 percent would not do this). Meanwhile, 92 percent say they’ve never committed wardrobing, which is buying something with the intent to use or wear it and return it. Generation Y is the most guilty of this, as 7 percent admit to doing this with clothing and 4 percent with electronics and other items. These shoppers were also polled to find out who ranks as having the best and worst return policies. Some retailers ended up on both lists. Tada came up with their own list of the stores with the best return...

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