Author: Alexi Velasquez

Pley Plays with Experience

It can be hard to say no to a kid who consistently begs for a toy. But once they have that toy in their hands, parents are never sure how long the kid will play with it before they are ready to move on to something else. Ranan Lachman had the same problem when his son was about five years old. Lachman realized that he had spent about $3,000 on toys, only for his son to play with each for only two to three hours. Lachman knew there had to be a more efficient way to provide toys for...

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Tonner’s Wizard of Oz Dolls Meet High Fashion for Charity Auction

In celebration of the 75th anniversary of The Wizard of Oz, Marc Jacobs along with nearly 20 other notable designers like Donna Karan and Herve Leger re-imagined the costumes of iconic leading ladies Dorothy, Glinda, and the Wicked Witch of the West for Tonner Doll’s collection of 22-inch dolls. They will be available for bidding on eBay Giving Works from September 4 to September 14. Gross proceeds will benefit Habitat for Humanity and Warner Bros. Consumer Products’ “There’s No Place Like Home” Campaign....

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The Orb Factory Launches Pixel Pops

The Orb Factory, a leader in the specialty craft industry, has just launched their newest brand, Pixel Pops. These 8-bit inspired crafts consist of mini Pixilated pets, each with their own accessory and special habitat. To play, children use a stylus to pick up and stick small squishy cubes onto a base. Following the illustrated instructions, they layer colored squares to make a pixilated pet and charm. These kits are appeal to kids who like to build, create, and enjoy activities such as Lego and...

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Disney Interactive to Launch Disney-Themed Toy Box Starter Pack

Disney Interactive will launch a special Disney-themed Toy Box Starter Pack this November. The Disney Infinity: Toy Box Starter Pack (2.0 Edition) gives Disney fans the chance to experience the Toy Box 2.0 mode, set in the world of Disney, and is compatible with the game’s Marvel Play Sets. Players can create unique stories featuring Starter Pack characters Merida and Stitch, utilize newly announced Disney and Marvel characters, as well as bring all of their existing characters from Disney Infinity into the Toy Box 2.0 mode. The Toy Box Starter Pack is compatible with all Disney Infinity content, including Marvel Play Sets, figures, and Power Discs. Fans can also unlock Disney-themed content and purchase additional figures and Play Sets separately. The Disney Infinity: Toy Box Starter Pack (2.0 Edition) includes the video game, base, Disney Originals Figures, Disney Originals Toy Box Game Discs, a web code card, and a...

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VTech Extends Go! Go! Smart Wheels Line with Go! Go! Smart Animals

VTech‘s Go! Go! Smart Animals, a new extension to the acclaimed Go! Go! Smart Wheels line, are now available online and at retailer nationwide. Go! Go! Smart Animals offers animal-themed play sets that let kids explore the natural wonders of a zoo, travel through a forest, and explore a tree house with colorful animal friends. Similar to the Go! Go! Smart Wheels line, Go! Go! Smart Animals feature playsets with SmartPoint locations that can be recognized by every SmartPoint vehicle and animal in the line. As a vehicle or animal is rolled over a playset’s various SmartPoints, it will flash and play greetings, fun sounds, short tunes, and sing-along songs. The playsets also feature colorful tracks that can be reconfigured or connected to other Go! Go! Smart Animals or Go! Go! Smart Wheels playsets, each sold...

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