Wicked Cool Toys to Introduce Girl Scouts Cookie Oven

GirlScouts,WagonWicked Cool Toys introduces a delicious baking experience with the first Girl Scouts Cookie Oven, as well as a line of role-play products inspired by the girls’ leadership organization. The Girl Scouts Cookie Oven will feature mixes inspired by Girl Scout Cookies, such as Thin Mints and Trefoils, as well as the Girl Scouts On-the-Go Wagon and Cookie Stand. The Wicked Cool Toys Girl Scouts line is expected to hit mass market retailers nationwide this fall. [Read more...]

Disney Introduces First Latina Princess

DisneyPrincessElena

Disney has introduced its first Latina Princess: Elena of Avalor, a 16-year-old character inspired by “diverse Latin cultures and folklore.” Disney describes Elena as a “bold, caring, funny and clever ascendant to the throne in the fairytale kingdom of Avalor.” [Read more...]

COMMENTARY: This Holiday Season, Let’s Not Forget the Value of Games

Screen Shot 2014-11-17 at 3.21.15 PMJust this weekend, I attended a party at a friend’s house—a “FriendsGiving” gathering hosted by her and her husband. After a delicious pre-holiday feast of turkey, stuffing, mashed potatoes, and veggies, we decided to let the food settle while playing a game of celebrity Charades. Our game was spontaneous, so we worked with what was at hand: post-it notes, a pen, and a salad bowl. We tore up the post-its, wrote the names of celebrities, and tossed them into the bowl before breaking into teams and doing our best Michael Jackson, George Washington, and Vanna White impressions.

This reminded me that games aren’t just for kids. Somewhere along the line, the concept of “fun and games” became synonomous with youth, a lack of responsibility, and blissful ignorance. But one could make the argument that grown-ups need games even more than kids sometimes, to help us unwind, loosen up, and chill out at the end of a busy day or a hectic work week. [Read more...]

Q&A with Toca Boca on Artist Play Series, Toca Ink Tattoos for Kids

Toca-Ink_product-image_1This month, Toca Boca launched the Artist Play Series, a new project that invites international artists to celebrate the synergies of play and art by creating tools for play. The result is a series of toys that encourage imagination and self-expression. The line kicked off earlier this month with Toca Ink, a set of six temporary tattoos by Brooklyn-based tattoo artist Virginia Elwood. The Toy Book chatted with Toca Boca about the new line.

The Toy Book (TTB): Is this Toca Boca’s first licensed product line in the U.S.?
Toca Boca (TB):
Toca Ink, the first product from the Artist Play Series, is not a licensed product. It’s a Toca Boca product.

TTB: How did Toca Boca select each artist for the temporary tattoo line?
TB:
Toca Ink is the only temporary tattoo product we have planned. We partnered with Virginia Elwood on it after looking at hundreds of tattoo artists across the U.S. for one that had a truly personal style and high artistic integrity. Virginia’s love for this art form is evident in her work. She has a classic style, yet her bold personality still shines through. We were drawn to how she comes across as an artist first and a tattoo artist second. [Read more...]

Gryphon House Teaches Kids About Science

Science-Not Just for Scientists!

Science—Not Just for Scientists!, from Gryphon House Inc., teaches kids about the world of scientific discovery. The book features more than 40 pages of hands-on activities, reproducible handouts, and colorful photos that empower children to question, experiment, and develop abstract reasoning skills. With the help of step-by-step instructions and lists of easy-to-find materials, children ages 3 to 6 will explore the water cycle, simple machines, energy paths, and more.

COMMENTARY: Science Toys Appeal to Kids Younger Than Ever

In the past, the term “science toy” commonly elicited thoughts of volcano kits, magnifying glasses, and telescopes—and not much else. However, times have changed. Kids and parents today have a broad range of options to choose from in the science category, from toys that teach kids about outer space to kits that help them learn computer programming. With all the options available today, the industry is seeing new trends in the science toy space, and kids are reaping the benefits.

thamesDemand has grown for toys geared toward kids as young as 3 and 4 years old. Andrew Quartin, CEO of Thames & Kosmos, says, “I visit a lot of retail stores, and more times than not, I get requests for things specifically for 4-year-olds, and sometimes for 3-year-olds. This presents specific challenges, because the way kids ages 3 and 4 learn is very different from the way kids ages 6, 8, 10, or 12 learn.” The key to creating a successful product for this age demographic lies in how easy it is to play with. “One of the strongest assets of our kits are the manuals and the ease-of-use we create with them. How do you do that for a 3-year-old that hasn’t learned to read yet? Our thought is that we’re going to model our manuals after picture books, so it’ll be very image-driven and will tackle topics that they’re interested in.” [Read more...]

COMMENTARY: Battery-Powered Toys Are Still as Relevant as Ever

VTech.chompandcountdino

VTech’s Chomp & Stomp Dino

Toy stores today offer kids an ever-impressive selection of playthings that do more and more each year. From video games to talking plush, appcessories to robotics, it seems like there is no end in sight for innovation in the toy industry. I’ve often wondered just how far toys will go—it seems that literally anything is possible these days, with the right amount of willpower and support. Will we see invisibility cloaks? Toys that let kids fly? Time machines? The list goes on and on. [Read more...]

COMMENTARY: Making the Most of the Fourth of July

Time is flying, and it’s hard to believe that next weekend is already the Fourth of July. For many families, this means barbecues, friends and family, music, and to top it all off, a spectacular fireworks display. Many Fourth of Julys from my childhood were spent at the beach or someone’s pool, and the days always seemed to last forever—in a good way. While the grown-ups mingled, we kids would embark on a day of adventure—exploring, playing, competing, and forging relationships. Here are some toys to give kids everything they need for a fantastic Fourth of July:

butterflynet

Toysmith’s Fish-Butterfly Net is a classic way to keep kids entertained for hours in the great outdoors. This multi-purpose net lets kids catch insects on land, minnows in the water, or fireflies once the sun goes down. I remember spending hours with my friends and cousins outside at the docks, waiting to plunge the net in at just the right time to catch the tiny fish that flickered in the sun beams. Bonus points if there’s a pond nearby for catching frogs. [Read more...]

COMMENTARY: Summer Is Here!

Yes, yes, I know that summer actually starts next month. But for all intents and purposes, Memorial Day weekend is the unofficial start of summer, and for the next three months, we’ll be cramming in as many cookouts, camping trips, beach days, and family get-togethers as we can. Kids have already started the countdown to the end of the school year, and after the long, harsh winter we had here in the northeast this year, they’re ready to get out and make the most of their summer vacation. Here are some great outdoor toys that will make it a summer to remember:

slipnslide

The Slip ‘n Slide Wave Rider, from Wham-O, is an obvious go-to for a hot summer day. This 16-foot slide is a classic way for kids ages 5 to 12 to cool off and have hours of fun. Hydro-glide technology creates water beads on the surface, giving kids a fast ride, and the included boogie board gives an even smoother time as kids slide alongside the water bumper and into the splash pool. The bumper also continuously sprays water, guaranteeing a cool, wet ride. [Read more...]

COMMENTARY: Digital Properties and Toys Are a Match Made in Heaven

Today’s culture of apps and Internet memes has spawned a new category for licensees. These new digital brands have inspired toys that carry the excitement, reference, or joke of a digital property beyond its original state and into the physical world. Smartphones, apps, and the Internet have allowed people of all ages to swap images, play games, and contribute to digital communities faster than ever before. The appeal of a licensed toy can largely be attributed to an emotional connection—such as victory, challenge, or humor—to the property by a consumer. When I see a toy (or any other type of product) that I identify with a funny meme or a favorite app, I’m instantly drawn to it, almost like being in on an inside joke.

For the past few years, many a birthday card that I’ve given and received has featured cringeworthy images of a person (or several) in an array of ridiculous outfits, making odd facial expressions, in questionable poses, and more. Since 2009, Awkward Family Photos (AFP) has accrued nearly 2 million Facebook fans and currently offers plenty of products for fans to enjoy. AFP has also expanded its brand to include Awkward Family Pet Photos, adding a whole new hilarious dimension to the theme. Fans can purchase the AFP puzzle in either the pets or siblings versions, which feature 999 puzzle pieces and come together to create a collage of several awkward images.

afpboardgame

Fans can also enjoy a rousing game of ridiculous photos, questions, and answers with the AFP Board Game, from All Things Equal. A player flips over a card featuring an Awkward Family Photo and reads an open-ended question aloud. The other players must come up with their own answers; the player with the best answer wins the round. [Read more...]