Author: Casey Holland

The Lego Ninjago Movie Video Game to be Released Same Day as Film

The Lego Ninjago Movie Video Game, which will bring players into the world of the upcoming animated film The Lego Ninjago Movie, will be available for PlayStation 4 computer entertainment system, Xbox One, Nintendo Switch, and PC from Warner Bros. Interactive Entertainment, TT Games, and The Lego Group on Sept. 22. The game allows players to play as ninjas Lloyd, Nya, Jay, Kai, Cole, Zane, and Master Wu as they defend the island of Ninjago from Lord Garmadon and his Shark Army. Players get to master the art of Ninjality to upgrade their ninja’s skills. The Lego Ninjago Movie Video Game features eight locations based on the story from the movie. The locations all feature a Challenge Dojo for players to work on their combat skills and battle enemies. The multiplayer Battle Maps lets players face off against friends and family in competitive split-screen local game play for as many as four players. The game’s release falls on the movie’s release to...

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Children’s Book Author Seeks to Teach Understanding of Muslim Faith

The Adventures of Imam Adam, which was released shortly after President Donald Trump’s travel ban, is the first children’s book and plush toy that teaches them about the Muslim faith. The book and toy were created by Danny Shakoj, a Circassion Muslim who recognized that there aren’t many products geared toward those who practice the Islamic faith. The Adventures of Imam Adam resembles Elf on the Shelf and Mensch on a Bench. It illustrates Imam Adam’s journey to the pilgrimage in Mecca to perform Hajj and explains different parts of Islam, such as the Five Pillars of Islam, in ways children can easily understand. While the book and plush toy are meant to help teach Muslim children about their faith, they also seek to teach others outside of the faith understanding and acceptance of the...

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Lego Group to Release 15 New Building Sets Based on The Lego Ninjago Movie

A collection of 15 building sets and series of collectible Lego Minifigures based on The Lego Ninjago Movie will hit the shelves in August. The sets are inspired by moments, mechs, and characters from the film. Along with the new sets, the Lego adds 20 Lego Minifigure characters—which feature mini versions of characters in the film—to the series of blind bag packed collectible figures. Sets will be released August through December of this year, including the Spinjitzu Training Dojo, the Temple of Ultimate Trials, Ice Tank, Ninjago City, and garmadon, Garmadon, GARMADON! The film opens worldwide Sept....

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Peaceable Kingdom Launches Monthly Facebook Live Series

Peaceable Kingdom is set to launch its monthly Facebook Live series, Peaceable Perspectives, to bring topics related to child development and social emotional skills into the spotlight. The series will feature experts who highlight issues such as empathy, anxiety, bullying prevention, kindness, resilience, and play. It also offers parents advice and tips on these sometimes sensitive topics. Peaceable Perspectives will begin on June 22 this year with early childhood development expert Monica Sutton as she speaks about the non-digital summer and the importance of real face time. Other speakers include experts in communication, empathy, and bullying prevention. The event will be hosted on Peaceable Kingdom’s Facebook...

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Kettler USA Named Exclusive U.S. Distributor for Gymnic Products

As of this August, Kettler USA will become the exclusive U.S. distributor for Ledraplastic S.p.A. Gymnic products. The KETTLER Gymnic line includes toys, fitness, low impact, and physiotherapy items. Ledraplastic S.p.A. was founded in 1963 and was one of the first manufacturing companies to work non-toxic vinyl. In 1984, Ledraplastic S.p.A. released the Rody Horse, a jumping horse to support body movement and develop balance and coordination in children. Gymnic products can be found at specialty toy retailers nationwide and select online partners....

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Registration Open for WIT Empowerment Day

The Women in Toys, Licensing & Entertainment (WIT)’s Empowerment Day will be on Oct. 2 this year, the day before the Fall Toy Preview in Dallas. WIT Empowerment Day is held in collaboration with Walmart and will feature product pitches, mentorship, and face-to-face connections with various members of the industry. The goal of the event is to help entrepreneurs, manufacturers, inventors, and business owners to strengthen their career in toys, games, licensing, and entertainment. Members of WIT will be able to pitch their products to Walmart buyers and pitch products and concepts to companies such as Hasbro, Spin Master, PlayMonster, and Jazwares for licensing or feedback. Opportunities for “Ask an Expert” Info Sessions and “Looking to Launch” Bootcamp sessions will also be available for members. The Walmart Buyer Panel and keynote are open to Fall Toy Preview exhibitors and guests who have a show badge. Advance registration for WIT Empowerment Day is required, and pitch sessions are scheduled on a first-come basis. Pitches must come from 51 percent women-owned businesses and prequalify by the completion of the Walmart Pitch Application portion of the registration form. The event is free for WIT members, but all participants must register for Fall Toy Preview and display a badge. Other events include the Empowerment Day 101 Webinar on June 20 to prepare for the Empowerment Day event, and the WIT Cocktails and Connections Party immediately...

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Ruling for Drone Registration Requirement Reversed

A U.S. appeals court reversed a ruling that requires owners of recreational drones to register aircrafts that weigh more than 0.5 pounds with the Federal Aviation Administration (FAA), according to The Toy Association. With the reversal, users of toy drones no longer have to register their aircrafts with the FAA, and manufacturers of toy drones no longer need to tell purchasers that FAA registration is required with the purchase of their drone. However, in accordance with last year’s FAA Modernization Act, drone manufacturers of all sizes must still include a safety statement in drone packaging that describes rules, regulations, and safety tips for consumers operating unmanned aircraft systems. More information for manufacturers is available on the FAA website. The Toy Association recently participated in a Micro UAS Aviation Rulemaking Committee from the FAA to consider recommendations for a performance-based standard that would allow micro unmanned aircraft systems to be operated over people or under a covered structure. The recommendations for the rule are available online, although the rule has not been...

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Panel Finds Parents Need to Improve Play for Children

A panel of parenting experts and educators convened by The Genius of Play at The Children’s Museum of Manhattan found parents don’t truly understand the value that comes with play, according to the Toy Association. The panel’s findings are included in the report “The State of Play in America,” A Special Report by The Genius of Play. The report includes guidance on the issues of concern to today’s parents and educators, including the role of technology in kids’ lives, safety concerns that could limit their independence, and the importance of recess or play breaks in aiding learning. The panel concluded that parents forget to carve out time for play and may wrongly dismiss it as “empty time.” The panel’s findings included six insights: There isn’t any right way to play, so not all play needs to be structured or the same. Play is also considered a strategy for learning, and putting kids in a program to learn a particular skill isn’t the same as just letting them play. The panel found that recess should not be considered empty time, and that kids today are safer than they have ever been, so parents should encourage problem-solving skills to help their children make better decisions. Learning how to use technology should be guided by the parents, the panel found, and limits need to be set with using it. Lastly, parents need...

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Shopkins Pop-Up Café to Open in New York City

Moose Toys will open a limited-time Shopkins Macaron Café. Reservations for the café opened at 8 p.m. on June 1, and were completely booked in one minute. The waiting list includes more than 4,000 families. The café is set to open in Tribeca from June 17 to 19 and is meant to celebrate the launch of Shopkins Season 8: World Vacation. The first wave of Shopkins: World Vacation will introduce Shopkins and Shoppies characters from France, Italy, Germany, and the UK. The café is free for those who have a reservation, and is inspired by Shopkins Season 8 play set, the Oh La La Macaron Café. Once inside, fans can take Shopkins photo opportunities, try the manicure stations, play with the new product, and get up-close looks to Season 8. Guests can also taste some Shopkins Macarons. Reservations are currently full, but guests can join the waitlist in case any spots...

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Odyssey Toys Partners with Petra for Product Distribution

Odyssey Toys signed a deal with Petra this month to distribute its complete line of consumer electronics toys, such as drones and educational augmented reality games. Petra will work to increase distribution at online retailers and independent brick and mortar stores around the U.S. Odyssey Toys has 16 new products planned for the Q4 Holiday Shopping Season. One of those products, called ARIA’s Adventures, is an augmented reality interactive application that combines physical playing cards with a cellphone-compatible virtual reality headset. The product is designed to teach memory skills and facts about different animals. It comes with 60 different animal cards with facts about each animal. The product is recommended for kids ages 4 and older. Another key item coming out is the Bumper Drone, which offers the same functions of a regular drone with airbag coating. Meant to be a first drone for kids, the Bumper Drone’s protective airbag is meant to help it withstand damage. It features auto hover, takeoff, and landing features and is recommended for kids ages 8 and older. A second drone option set to hit the shelves is Build-A-Drone. Users are responsible for building the drone themselves by using toy block pieces to assemble it and insert the motors. It comes with 62 pieces for assembly and an instruction packet with three possible ways to build the drone. The Build-A-Drone is recommended for...

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