Spin Master Corp. will kick off a Paw Patrol Tour in Costa Mesa, Calif., on July 25. The tour will visit nine state and county fairs in the U.S. through October, with additional stops scheduled to take place at select retail locations.
Jem and the Holograms, a live-action film from Hasbro Inc. and Universal Pictures, will open nationwide on October 23. Based on the classic 1980s series, the film follows four aspiring musicians on their paths to fame. A global licensing program, including toys, publishing, fashion, and beauty products will coincide with the film’s debut.
Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more to launch at retail in fall 2017. The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10-year-old who can transform into 10 different alien heroes.
Wicked Cool Toys has signed a licensing agreement with Endemol Shine North America, the producers behind Fox’s Masterchef Junior, to create a line of kid-friendly cooking products inspired by the show. Designed to empower kids of all cooking levels, the toys will improve kids’ culinary skills while encouraging them to have fun in the kitchen. The line will launch exclusively at participating Wal-Mart stores in November.
Disney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]
KidDesigns will add the Darth Vader Voice Changing Boombox to its line of licensed Star Wars-inspired toys. The boombox features Darth Vader phrases and real sound effects from the films and changes kids’ voices to sound like Darth Vader himself. Kids can also attach their MP3 players to play their own songs.
Avengers: Age of Ultron debuted in theaters on May 1, earning $187.7 million during its first weekend. Yet the only superhero anyone seems to be talking about is the Black Widow, aka Natasha Romanoff, played by the beautiful Scarlett Johansson.
Between Mark Ruffalo, the actor who played The Hulk, taking to Twitter to ask why there aren’t more Black Widow toys available for his nieces, and Chris Evans and Jeremy Renner making tasteless comments about Black Widow being a “slut” and a “whore,” this female super hero, an Avenger herself (#recognize), cannot seem to catch a break.