Remarkable Brands Inks Partnership Between Huggy Buddha and Gund

Huggy BuddhaHuggy Buddha, the “gift with thought,” and plush manufacturer Gund have entered a global, multi-year partnership brokered by Remarkable Brands. Per the agreement, Gund will manufacture and distribute a full line of Huggy Buddha plush formats, including sound toys, backpack clips, and activity blankets, as well as stationery products and hard goods.

The agreement covers all retail channels, including department stores, mid-tier specialty stores, baby retailers, and more, with product planned to roll out in time for this holiday season.

Angry Birds to Debut in Macy’s Thanksgiving Day Parade

Angry Birds for Thanksgiving ParadeRovio Entertainment has announced that an Angry Birds balloon will be part of this year’s Macy’s Thanksgiving Day Parade in New York City.

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Jem and the Holograms Gets a Film Adaptation, Signs Toy Licensees

Hasbro logoJem and the Holograms, a live-action film from Hasbro Inc. and Universal Pictures, will open nationwide on October 23. Based on the classic 1980s series, the film follows four aspiring musicians on their paths to fame. A global licensing program, including toys, publishing, fashion, and beauty products will coincide with the film’s debut.

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Playmates Toys Named Global Toy Partner for Ben 10

Playmates.Ben10Playmates Toys will serve as the global master toy partner for the Ben 10 franchise to premiere on Cartoon Network in international territories next year, and in North America in 2017.

Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more to launch at retail in fall 2017. The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10-year-old who can transform into 10 different alien heroes.

Wicked Cool Toys to Produce Kid-Friendly Masterchef Junior Cooking Line

WickedCool.MasterchefJunior

Photo courtesy of FOX

Wicked Cool Toys has signed a licensing agreement with Endemol Shine North America, the producers behind Fox’s Masterchef Junior, to create a line of kid-friendly cooking products inspired by the show. Designed to empower kids of all cooking levels, the toys will improve kids’ culinary skills while encouraging them to have fun in the kitchen. The line will launch exclusively at participating Wal-Mart stores in November.

Hasbro, Paramount Partner for Beyblade Movie

Paramount Pictures has acquired rights to create a live-action feature based on Hasbro’s Beyblade toy collection, which will be produced by Mary Parent through her Disruption Entertainment banner.

Disney Consumer Products Launches Inside Out Product Line

May29.InsideOutDisney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]

KidDesigns Debuts Star Wars Darth Vader Product

May29.DarthVaderBoomboxKidDesigns will add the Darth Vader Voice Changing Boombox to its line of licensed Star Wars-inspired toys. The boombox features Darth Vader phrases and real sound effects from the films and changes kids’ voices to sound like Darth Vader himself. Kids can also attach their MP3 players to play their own songs.

COMMENTARY: The Avengers’ Black Widow Is the Odd “Man” Out

Funko.BlackWidowPopfigureAvengers: Age of Ultron debuted in theaters on May 1, earning $187.7 million during its first weekend. Yet the only superhero anyone seems to be talking about is the Black Widow, aka Natasha Romanoff, played by the beautiful Scarlett Johansson.

Between Mark Ruffalo, the actor who played The Hulk, taking to Twitter to ask why there aren’t more Black Widow toys available for his nieces, and Chris Evans and Jeremy Renner making tasteless comments about Black Widow being a “slut” and a “whore,” this female super hero, an Avenger herself (#recognize), cannot seem to catch a break.

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COMMENTARY: These Toys Are Full of All-American Goodness

The Lemonade Set, from BeginAgain Toys

Shopping consciously is a lot easier when there are toy companies out there dedicated to manufacturing products in the U.S. While made-in-the-U.S. toys may not have been one the biggest trends at Toy Fair this year, we still wanted to round up some of the fantastic products we saw, that you all should keep an eye out for this year!

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