Author: Deanna Atkins

The Lowdown on Doll Hunting: Doll Collecting in the Age of Social Media

This article first appeared in the July/August 2015 issue of The Toy Book. Doll collecting may be as old as the industry itself, but the newest generation of collectors is armed with video cameras, vlogs, and thousands of YouTube subscribers. They call themselves doll hunters. Doll hunting is a reinvented, pumped-up version of collecting all of the dolls from a specific doll line, or a variety of dolls from different lines and sharing the action on social media. Doll hunters are known for their vast collection of dolls, but the collecting itself is more intense when you have tons...

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Spin Master Launches Paw Patrol Tour

Spin Master Corp. will kick off a Paw Patrol Tour in Costa Mesa, Calif., on July 25. The tour will visit nine state and county fairs in the U.S. through October, with additional stops scheduled to take place at select retail locations. Each stop will feature the life-size Paw Patroller vehicle, as well as kids’ activities, family photo opportunities, new toys, and limited-edition giveaways. Spin Master’s Little Charmers, Chubby Puppies, and Sick Bricks properties will also join the tour. The current schedule for the Paw Patrol Tour includes the following fairs: • July 25 to 26: OC County Fair; Costa Mesa, Calif. • August 1 to 2: New Jersey State Fair; Branchville, N.J. • August 7 to 9: Wisconsin State Fair’ West Allis, Wis. • August 15 to 16: Illinois State Fair; Springfield, Ill. • August 22 to 23: Kentucky State Fair; Louisville, Ky. • August 29 to 30: Minnesota State Fair; St Paul, Minn. • September 12 to 13: York Fair; York, Pa. • September 19 to 20: Massachusetts State Fair; West Springfield, Mass. • October 3 to 4: State Fair of Texas;...

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Toy State Partners with WBCP for DC Super Friends

Toy State will produce a line of DC Super Friends products in partnership with Warner Bros. Consumer Products (WBCP). “It’s with great excitement that we announce our new global partnership with Warner Bros. Consumer Products,” says Andy Friess, Toy State president. “DC Comics is a legendary brand and has been redefining the superhero genre for decades. We look forward to adding Toy State product design and innovation to DC Super Friends at retail.” The product line will include R/C vehicles that feature popular DC Comics characters, and will incorporate the company’s best-in-class quality, as well as its innovative lights and sound features. Distributed under the Nikko brand, product is scheduled to hit retail shelves next year. “It’s not every day that someone gets an opportunity to say this, but we’re thrilled to welcome Batman, Superman, Wonder Woman and all of the DC Super Friends to the Toy State team,” said...

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Angry Birds to Debut in Macy’s Thanksgiving Day Parade

Rovio Entertainment has announced that an Angry Birds balloon will be part of this year’s Macy’s Thanksgiving Day Parade in New York City. A yet to be revealed character from the Angry Birds movie, set for worldwide release next May, will make its debut at this iconic event on November 26. More than 3.5 million spectators line the streets of Manhattan for the parade, and 57 million viewers tune into the live telecast. The three-year deal confirms Angry Birds’ involvement in the parade until...

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Jem and the Holograms Gets a Film Adaptation, Signs Toy Licensees

Jem and the Holograms, a live-action film from Hasbro Inc. and Universal Pictures, will open nationwide on October 23. Based on the classic 1980s series, the film follows four aspiring musicians on their paths to fame. A global licensing program, including toys, publishing, fashion, and beauty products will coincide with the film’s debut. Hasbro has signed Integrity Toys for premium collectible dolls and IDW Publishing for comics. Starring Aubrey Peeples, the film is produced by Hasbro’s Allspark Pictures banner, Blumhouse Productions, Scooter Braun Productions, and is directed by Jon M....

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