Author: Deanna Atkins

Playmates Toys Named Global Toy Partner for Ben 10

Playmates Toys will serve as the global master toy partner for the Ben 10 franchise to premiere on Cartoon Network in international territories next year, and in North America in 2017. Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more to launch at retail in fall 2017. The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10-year-old who can transform into 10 different alien...

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Wicked Cool Toys to Produce Kid-Friendly Masterchef Junior Cooking Line

Wicked Cool Toys has signed a licensing agreement with Endemol Shine North America, the producers behind Fox’s Masterchef Junior, to create a line of kid-friendly cooking products inspired by the show. Designed to empower kids of all cooking levels, the toys will improve kids’ culinary skills while encouraging them to have fun in the kitchen. The line will launch exclusively at participating Wal-Mart stores in...

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Disney Consumer Products Launches Inside Out Product Line

Disney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. The Inside Out collection brings the emotions starring in the film, Joy, Sadness, Disgust, Anger, and Fear, to life through a variety of products available now at mass and specialty retailers nationwide, Disney Store locations, and also offers a Personalized Shop that allows fans to personalize a variety of items, including tech accessories, school supplies, apparel, party invitations, and more with their favorite characters from the movie. Highlights from the product line include: Figures, Plush, and Playsets  Inside Out Character Figures by TOMY: Each light-up figure inspired by the five emotions comes with its own “Memory Sphere” that holds Riley’s memories. Inside Out Deluxe Talking Dolls by Disney Store: Press each doll’s hand to see its face light up and hear unique phrases. Plus kids can create their own “memory ball” that opens up to enable kids to insert their own moments. Inside Out Headquarters Playset by TOMY: Kids can recreate how Riley’s emotions help or work to guide her by storing “Memory Spheres” in her long term memory and using the mini console...

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