China Toy Fair


Popar Toys Conjures Up the Magic of Augmented Reality

PoparPopar Toys has utilized the latest augmented reality (AR) technology to develop a new way for kids to learn anatomy, chemistry, and astronomy. With the 3-D Interactive Human Anatomy, Interactive Periodic Table, and Interactive Solar System charts, anyone can “play” with this learning technology that comes alive right off the wall.

Each AR wall chart works with any Android or Apple smart device once the free app is downloaded.

  • Interactive Human Anatomy Chart: Here the human body comes to life. Kids and students zoom in on their mobile device to see organs and even the digestive system.
  • Interactive Periodic Chart: Budding scientists can learn about atomic mass, boiling point, density, and structure. Use the app to tap elements and make compounds as well as learn more about their basic functions.
  • Interactive Solar System Chart: Planets leap off the wall and into the palm of kids’ hands with this app, which they can also use to watch videos and play games. Kids can learn the distance of these planets from one another and how many moons each planet has.

[Read more...]

Lionel Tracks Offers Fans a Central Terminal for Rail-Related Information

LionelLionel Trains, the model train company, has unveiled Lionel Tracks, a digital destination for locomotive enthusiasts. Lionel Tracks aggregates train-related content across categories, from rail culture and history to modeling updates, making it a one-stop site for fans, hobbyists, and collectors of all ages.

It works using a content hub developed by RED Interactive Agency, which tags information, photos, and videos into categories such as culture, history, hobbies, locomotives, and tech. This newest effort allows families and even historians to find news about rail culture around the world.

Arklu Introdues New Lottie Dolls Collection

Lottie DollsArklu has released a new collection of Lottie dolls, equipped with full lines of clothes and accessories, is now on the market. Lottie is a 7.5-inch doll collection for girls ages 3 and up.

Each Lottie doll, including Butterfly Protector, Kawaii Karate, Pirate Queen, and Robot Girl, represents a range of activities that inspires girls to develop passions that they may not have previously known they had. Lotties are not just dolls, they each have a story telling context that’s full of educational and fun adventures that take place on the imaginary island of Branksea. Branksea encourages kids to use their imaginations not just with toys, but also in life. [Read more...]

Bowboard – Just Gravity and You

Bowboard2A unique product recently launched on Kickstarter is looking to change the way we skateboard and scooter, by making one ride-on device that encompasses it all. Developed by Chris Miller, the Bowboard merges a bow, frame, and spiral-gearing mechanism to propel riders forward by using gravity as the main source of motion. The Bowboard is unlike anything you’ve seen before and the bowboarding motion gives The Wave (which mirrors the experience of surfing on the street), scooters, and skateboards a run for their money.

When you first look at the Bowboard you immediately wonder how on earth do you use it, but it’s actually quite easy. The rider stands on the center of the bow with either one or two feet (however you feel most comfortable at first) and as his or her body weight pushes down on the bow, it spins the back wheel using the spiral-drive technology. The other alternative is the kick-and-go method, which is a great way to start off and pick up speed (this motion is most similar to riding a scooter). [Read more...]

Ubisoft Releases Trailer for Tom Clancy’s The Division

TheDivisionGameSetting a new bar in video game realism, Tom Clancy’s The Division, from Ubisoft, has released a trailer showcasing the game’s next generation Snowdrop engine developed specifically to create a deep and vast universe.

The Division takes place in a once-familiar New York City, after a lethal virus has swept through the city causing society to collapse into chaos. The Division, a top-secret unit of self-supporting tactical agents is activated by the president to address and combat this emergency situation.

Tom Clancy’s The Division will be available on all next-gen consoles. although no release date has yet been announced.

Watch the trailer here.

 

PopCap Launches Peggle 2 for Xbox One

PopCap logoPopCap, a division of Electronic Arts Inc. has launched Peggle 2, available exclusively for Microsoft’s Xbox One. Peggle 2, a sequel to the original puzzle game, has tons of new features and is available from the Xbox Live Games Stores.

Key features of this game include five Peggle Masters, each with multiple costumes, 60 all-new gameplay levels, 60 all-new trials, 180 objectives, achievements and  1,000G to collect, Peg Party mode for multiplayer fun, high-definition graphics and orchestral audio specific to each Master, and Kinect gesture and voice commands for in-game and menu controls in some markets.

DreamWorks Dragons Adventure App Available on Nokia Lumia 2520

DragonsAdventureNokia and DreamWorks Animation have teamed up to create the DreamWorks Dragon Adventure for the new Nokia Lumia 2520 tablet. The app, which is best used in motion, is based on DreamWorks Animation’s 3D-animated How to Train Your Dragon franchise and comes pre-loaded on the Nokia Lumia 2520.

Players have the ability to change world around them into a world filled with dragons and vikings. Using Nokia’s GPS technology, HERE Maps, real-life roadways, traffic, actual landmarks, and weather conditions will be mirrored into the game as you drive. This means that every time you take a family drive, it is instantly transformed into a different magical world and expedition in your game.

Hasbro Is Named One of America’s Most Community-Minded Companies in the Civic 50

Hasbro logoThe Civic 50, an annual initiative that recognizes companies that go above and beyond to improve the quality of life in the communities where they do business, has named Hasbro Inc. one of America’s most community-minded companies.

Between Hasbro’s philanthropic programs that aim to help the lives of children in need through play and the power of service, and the Team Hasbro employee volunteer program that gives employees four hours of paid time off per month to volunteer with child-focused organizations, they company has been recognized in The Civic 50 for the second consecutive year. Additionally, Hasbro was also recognized in two other categories, including Best in Consumer Discretionary Industry and Best in Mid-Cap Market. [Read more...]

BookExpo America, American Booksellers Association Partners with American International Toy Fair, TIA

bookexpo americaThe line between books and toys is officially being crossed as BookExpo America (BEA) and the American Booksellers Association have teamed up with the American International Toy Fair and the Toy Industry Association (TIA). This newly formed relationship hopes to benefit all attendees of the upcoming Toy Fair and the BookExpo by expanding market sectors.

Toy Fair and BEA officials agree that although each of their core focuses, toys and books, are different, the facts that bookstores often carry lines of toys and games, just as toy stores  are known to carry selections of children’s books, should be capitalized on. With this new mutual relationship, a cross-promotional effort will broaden the reach of exhibitors at each show.

BAE Systems Employees Donate New Bikes, Safety Helmets to Military Families

BikeDriveBAE Systems employees have presented military families across the San Diego area with new bicycles, safety helmets, and toys during the holiday season. The employees in Rancho Bernardo have raised enough money through fundraising events and personal contributions to donate 500 new bikes and helmets.

The annual bike drive has taken place since 1995, and employees have raised funds to donate more than 9,000 bicycles for San Diego families over the years. Additionally, bicycle maker Huffy has provided discounts on bikes and tricycles, and Bell has offered helmets at a reduced cost for the effort.