China Toy Fair


Disney’s Planes: Fire & Rescue Line Is Ready to Soar

Planes_fire_rescue_posterWith the hype of summer blockbuster Disney’s Planes: Fire & RescueDisney Consumer Products has released a line of products to celebrate.

The sequel has inspired a vast line of toys, including remote control and interactive toys, accessories, and books. The new products include an infrared deluxe R/C helicopter, the U-Command Fire & Rescue Blade Ranger by Thinkway, which propels itself with help from a wireless remote joystick. The sounds and effects of the new line allow kids to imagine, play, and recreate iconic film moments.

Other licensees for the new line include Mattel, Mobo Cruiser, Huffy, and more. These toys are available in stores as well as online at the Disney Store.

Disney’s Planes: Fire & Rescue is set to hit theaters on July 18.

FunAir Brings Inflatable Fun for All

FunAir Super Sweet SlideFunAir has created a new line of new inflatable water slides and games for consumer and commercial markets. A leader in premium sealed air inflatable yacht toys, FunAir is now looking to provide for families, resorts, festival owners, camps, and schools.

The new line includes the portable Gaga Ball Pit, which allows its version of Dodge Ball to go with its players; the 15-foot Dock Slide; and the giant FunAir Super Sweet Slide, which is a slippery slide taken to extremes.

The company’s sealed air inflatables are made with commercial-grade 28 oz. PVC materials with UV protection, and all FunAir products include an electric pump, which makes inflation quick and easy. After inflation, the pump stows safely away during play.

Nenuco Introduces New Soft-Body Baby Dolls

Nenuco & Her Little Sister

Nenuco & Her Little Sister

Nenuco, a European doll manufacturer, has crafted a line of soft-body baby dolls for little girls to feed, bathe, dress, and more. The line is available in three different personalities: My Little Nenuco, My First Nenuco Kisses, and a two-doll set, Nenuco & Her Little Sister.

  • My Little Nenuco, suitable for ages 2 and up, measures 14 inches long, smells sweet, and has a soft body. It arrives dressed in an animal design onesie, hat, shoes, and attached pacifier.
  • My First Nenuco Kisses, suitable for ages 2 and up, measures 16.5 inches long, and comes dressed in a pink and white striped top with pink-dotted pajama bottoms complete with matching striped footsies. [Read more...]

Nominations Being Accepted for The Strong Museum

The Strong Museum’s National Toy Hall of Fame is taking nominations for favorite classic toys and games to be inducted this summer. Submissions are being accepted through July 31.

Since 1998, 53 classic toys and games have been inducted, including the game of chess and the rubber duck. The submissions are sifted through by an internal museum advisory committee made up of curators, educators, and historians. They discuss and decide which toys meet the criteria for induction. The traits they are looking for include icon status, longevity, discovery, and innovation.

The selected toys will be inducted on November 6 at a weekend long celebration at The Strong’s headquarters in Rochester, N.Y.

Her Universe to Release Transformers Fashion Line

HerUniverse.TransformersclothingHer Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.

Sesame Workshop and Ounce Partner for Family Engagement

Sesame Workshop, the nonprofit educational organization behind Sesame Street, and Ounce of Prevention Fund (Ounce), are partnering on a new parent and child engagement initiative. The program is aimed to bolster parents’ understanding of the importance of early education and foster social-emotional development in their kids.

In collaboration with the National Head Start Association (NHSA), the partnership is set to develop resources for lower income communities to link experiences in the classroom with those at home in support of school readiness.

This program was announced by Secretary Hillary Clinton during the CGI America 2014 meeting, and is set to launch in early 2015 with three key components: a mobile platform with tips for parents to connect their children via media offerings such as videos and activities; a social network that will offer parent-to-parent contributions, connections, and encouragements; and a toolkit to help educators reinforce relationships and build connections between parents.

K’Nex Releases New Building Sets for Plants vs. Zombies

PlantsvsZombiesWith new licensed building toys from K’Nex, fans of Plants vs. Zombies can now build and play with the characters from the game. The partnership between K’Nex and PopCap Games Inc. combines K’Nex building systems with the digital franchise for the first time ever.

Along with the first series of Mystery Figure Bags, the Plants vs. Zombies line includes the Pirate Ship Building Set, Wall-nut Bowling Building Set, Wild West Skirmish Building Set, and Jetpack Zombie Attack Building Set, all suitable for kids ages 5 and up; and the Cone Mech Building Set, Football Mech Building Set, and Pirate Seas Plank Walk Building Set, suitable for kids ages 7 and up.

All Aboard for Thomas Land in North America

Thomas Pop-Up CardA full-scale Thomas & Friends attraction is set to debut in South Carver, MA next summer. This marks the largest permanent Thomas & Friends attraction in North America.

This family amusement park – which is currently in development with HIT Entertainment, a division of Fisher-Price – will be conveniently located within Edaville USA, near the greater Boston and Providence areas.

Thomas Land will cover 11.5 acres and feature 14 rides based on the Thomas & Friends Island of Sodor. The rides will feature iconic characters Thomas, Diesel, Toby, Cranky the Crane, and Harold the Helicopter.

Lego Systems Maximizing Opportunities for Kids

LEGO_LogoLego Systems Inc. announced that it would be maximizing opportunities for young children to play, make, and share by working in conjuncture with the White House Maker Faire on the Junior Maker program.

The program will celebrate the company’s recognition that children are born with an urge to explore and be playful, and will provide free activities and information directly to parents to help their children discover these natural tendencies. Lego will collaborate with the Association for Library Service to Children to provide experiences for children as young as four years of age.

Starting in July, librarians will be able to download a digital toolkit from Lego for details on how to host a Junior Maker session at their library, and parents will be able to download content for their children to play in their own home.

Lego Juniors, introduced this year, are construction sets to help children learn to build independently.

OYO Sports to Develop Innovative E-Commerce Company

OYOSports.DavidOrtizBattingOYO Sports, a manufacturer of licensed mini-figure building toys that look like popular professional athletes, is building a vertically integrated e-commerce business with real-time U.S.-based manufacturing. Seed investors include Boston Seed Capital and Atlas Venture.

OYO Sports features players from multiple fan-favorite sports, including football, baseball, and hockey. The company currently features over 2,000 unique athletes.

The new business venture is aimed to extend beyond toys, and bring out the kid in all sports fans.