Author: Guest Blogger

Discounts Most Important Factor for Holiday Shoppers Says Survey

Holiday shoppers are expected to spend an average of $22.27 dollars less than last year, a 3.2 percent drop, according to the National Retail Federation’s 2009 Holiday Consumer Intentions and Actions Survey. According to the survey, price discounts (43.3 percent) and everyday low prices (12.7 percent) will be the most important factors when decided where to shop. Other factors include selection (21 percent), quality (11.8 percent), convenience (4.9 percent), and customer service (4.4 percent). The majority of shoppers (70 percent) will purchase from discounters this year. Other holiday shoppers will buy from department stores (55.8 percent), grocery stores (45 percent), the internet (42.4 percent), clothing stores (33.8 percent), and electronics stores (31.8 percent). In addition, 11.4 percent of shoppers will shop at thrift or resale shops. Many holiday shoppers (39 percent) plan to start their purchasing before Halloween. Click here for more results of the NRF’s 2009...

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Toys “R” Us Drafts Shaq for Toys for Tots Campaign

Toys “R” Us has teamed up with NBA champion Shaquille O’Neal for the annual Toys for Tots Campaign. The fundraising campaign for the Marine Toys for Tots Foundation begins October 22 in Toys “R” Us and Babies “R” Us stores nationwide, as well as at Toysrus.com/ToysforTots. Earning the name “Shaq-A-Claus,” the basketball player will make surprise visits to Toys “R” Us stores in the coming months to shop for needy children and encourage customers to give back. For nine weeks, through December 6, new, unwrapped toys will be collected at the company’s stores. The collected toys will be distributed to children in the community where they were donated. Monetary donations will also be accepted. Facebook members can also participate by becoming fans of Toys “R” Us or Babies “R” Us. For every new fan through Christmas Eve, $1 worth of toys will be donated to Toys for Tots. For more information on Toys for Tots, visit Toysrus.com/ToysforTots or...

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Domo Stars in Five Nintendo Video Games

Domo hits the video game screen in a series of five Nintendo DSi games starring the internet and pop culture superstar. Through a worldwide agreement (excluding Asia) between Big Tent Entertainment and Nintendo, the video game company is publishing and releasing Crash-Course Domo, Hard-Hat Domo, Pro-Putt Domo, Rock-n-Roll Domo, and White-Water Domo, which are available for download in the U.S., Canada, and Latin America via the Nintendo DSi Shop. Users can purchase Nintendo DSi Points in the Nintendo DSi Shop and use the points to redeem games. For more information on Domo and the new games, visit www.nintendodsi.com/domo. Domo is also making a cameo in 7-Eleven stores across the nation with Domo collectible Slurpee cups filled with Fuji Frost by Fanta and topped off with Slurpee character straws. A three-part webisode following Domo and his friends on a quest for a Slurpee can be viewed online at www.slurpee.com and www.domonation.com as part of the special...

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Toys “R” Us Debuts Holiday Layaway Program

Toys “R” Us, Inc. is introducing a new in-store layaway program, “Big Gift” Layaway. Through the program, customers at Toys “R” Us and Babies “R” Us stores may reserve toys, such as bikes and play kitchens, early in the season and make a series of small payments over an extended time. Kids products that are a part of the Big Gift Layaway program include bikes, ride-on vehicles, dollhouses, play kitchens, outdoor play equipment and playsets, pools and water slides, basketball systems, karaoke machines, musical instruments, televisions, and indoor table games. Baby products included in the program are infant and toddler furniture, car seats, high chairs, play yards, strollers and travel systems, and...

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Warner Home Video to Exclusively Distribute Sesame Street

Warner Home Video (WHV) has been appointed the exclusive distributor of multiple Sesame Street titles as part of a multi-year, home entertainment distribution deal with Sesame Workshop. The agreement will begin on January 1 and includes the television show’s library, new content, EST, and Transactional VOD for distribution in the United States and Canada.  Sesame Street will celebrate its 40th anniversary this...

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