Author: Guest Contributor

Toys “R” Us Debuts Holiday Layaway Program

Toys “R” Us, Inc. is introducing a new in-store layaway program, “Big Gift” Layaway. Through the program, customers at Toys “R” Us and Babies “R” Us stores may reserve toys, such as bikes and play kitchens, early in the season and make a series of small payments over an extended time. Kids products that are a part of the Big Gift Layaway program include bikes, ride-on vehicles, dollhouses, play kitchens, outdoor play equipment and playsets, pools and water slides, basketball systems, karaoke machines, musical instruments, televisions, and indoor table games. Baby products included in the program are infant and toddler furniture, car seats, high chairs, play yards, strollers and travel systems, and...

Read More

Warner Home Video to Exclusively Distribute Sesame Street

Warner Home Video (WHV) has been appointed the exclusive distributor of multiple Sesame Street titles as part of a multi-year, home entertainment distribution deal with Sesame Workshop. The agreement will begin on January 1 and includes the television show’s library, new content, EST, and Transactional VOD for distribution in the United States and Canada.  Sesame Street will celebrate its 40th anniversary this...

Read More

Upper Deck to Produce Hello Kitty Trading Card Game

The Upper Deck Company has signed a multi-year deal with Sanrio Global Consumer Products to produce the Hello Kitty collectible miniatures & stickers trading card game (TCG). The first release will hit store shelves in March, with more following later in the year. Targeted to young girls and tweens, the TCG will include collectible figures, stickers, and trading cards for Hello Kitty fans. Hello Kitty will celebrate its 35th anniversary in November. Sanrio will hold a three-week art exhibit in celebration of the event, Three Apples, featuring contemporary artists and their interpretations of Hello Kitty. For more information on Hello Kitty’s 35th anniversary, please visit...

Read More

Latest Issue

Subscribe to Toy Report!