According to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.
by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant
Smart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.
Diana Brobmann (DB): We have the most powerful tool in the marketplace–the mommy bloggers, and now, the daddy bloggers. We have partnered with a consortium of top bloggers to engage our target audience by providing timely information about Giggo Toys as well as enticing giveaways.
According to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.
by Zac Bissonnette, author, The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute
Between 1996 and 1999, Ty Warner earned more than a billion dollars with a single line of understuffed beanbag animals that retailed for $5 each. In my new book, The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute, I chronicle the story of how those animals became the strangest speculative bubble in the history of capitalism.
The latest trailer for LEGO Jurassic World is overflowing with dinosaurs: big dinos, tiny dinos, friendly dinos, angry dinos, flying dinos, battling dinos, and even goofy dinos. Between the more than 20 different kinds of playable dinosaurs and more making an appearance, players will have plenty to do when the game arrives in North America on June 12 for PlayStation 4, PlayStation 3, PlayStation Vita, Xbox One, Xbox 360, Wii U, Nintendo 3DS, and Windows PC.
Having recently been promoted to the position of president of Toy State, it seemed like a good time to sit down with Andy Friess to talk about the state of his company, its high-profile sponsorship agreement with Tommy Baldwin Racing, its upcoming plans for the R/C brand, Nikko, and more.
The Toy Book (TTB): How important are new licensing agreements to the growth of Toy State?
Andy Friess (AF): Licensing plays a major role in our success. With the competition so tough in all toy categories, securing rights to strong licenses can provide the point-of-difference that separates us from our competitors. Toy State’s history of developing products featuring the highest levels of quality and innovation has been a great “selling” tool as we seek new licensing opportunities. We’ve been extremely fortunate to work with a core of outstanding global licensors, and these relationships have been instrumental to the successes we have achieved over our 30-plus-year history. The 13-year, multi-category relationship with Caterpillar has been the foundation of our licensing efforts.
by Richard Weening, CEO, Prolitec Inc.
A properly designed and merchandised toy store is a feast for the senses—a place where bright colors, lively graphics, and upbeat music enhance the delightful atmosphere already created by the imaginative products themselves. And yet in most stores, arguably the most important of the five senses—the sense of smell—is underutilized or ignored. Until recently, using scent in a retail environment was very difficult, as the normal sources of scent in the home will not work in a commercial setting.
As reported by the Associated Press, U.S. border agents found $300,000 worth of loose-leaf tobacco hidden in a truck hauling toys.