Marek Jankowski, president of Baby Care Magazines International, recently spoke with Ernst Kick, CEO of Spielwarenmesse eG, about the growth of Spielwarenmesse eG, toy fairs throughout the international community, and more.
Marek Jankowski: I remember us talking a few years ago. You mentioned that every year there are 200-250 companies queuing to exhibit at Spielwarenmesse. I suggested that you could build a new hall, but you were not convinced. You replied that assuming that the number of buyers remains stable, if they would scatter over a wider area, an average exhibitor would have fewer visits at their booth. But in 2014 you opened a new hall—3A. From today’s perspective, was it a good idea to build it?
Ernst Kick: Yes, I think, because we could have improved the quality of the whole fairground. I would say that the new hall 3A is one of the most modern halls in the world. And if you see it from the organisation view, the climate is better than in the old halls. We are also in discussion how to reconstruct the older part of the fairground. I think there can be some possibilities — not today, but in the future; I think it is also necessary. [Read more...]