Author: Guest Contributor

NPD’s Frédérique Tutt to Present Key Toy Industry Data at PlayCon

by Laurie Chartorynsky, The Toy Association Frédérique Tutt, The NPD Group’s global toys industry analyst, will dig into recent toy and youth product sales figures during a special session at PlayCon, taking place May 8 to 9 in San Francisco, Calif. “NPD’s data is crucial for toy companies who want to understand current trends and future opportunities for their businesses,” said Marian Bossard, The Toy Association’s executive vice president of global market events. “As we continue to add to our formidable speaker roster, the new PlayCon is a not-to-miss event for toy and play professionals.” Tutt has 18 years...

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Global Toy Industry Opportunities Amid Toys “R” Us Closure

by Frédérique Tutt, global industry analyst, toys, The NPD Group Last week’s news of Toys “R” Us shuttering its doors sent shockwaves throughout the toy industry, as noted by my colleague, Juli Lennett, in her latest blog. The global toy industry is bracing itself and trying to work out what this “reset” will mean and how it will navigate the upcoming months. And the question on everyone’s lips right now is who will benefit from Toys “R” Us’ demise; and if it happens, which retailers will see this disruption as an opportunity, country by country. In the U.S., Toys “R”...

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Helping the Toy Community Navigate the Toys “R” Us Bankruptcy and Liquidation

by STEVE PASIERB, president and CEO, The Toy Association As the leading trade association for the industry, The Toy Association has been working since news first surfaced last fall to help member companies navigate the Toys “R” Us (TRU) bankruptcy that has now turned to liquidation. These are difficult days for the toy community—but we’re here to help and better times are indeed ahead. Our primary focus remains on protecting the interests of manufacturing member companies and helping them successfully navigate both the bankruptcy process as well as the next 18 to 24 months as the industry, the marketplace, and...

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What Toys “R” Us Closing Means for the Toy Industry

Crunching the numbers, The NPD Group’s Juli Lennett analyzes what will likely happen to the toy industry when Toys ‟R” Us closes all its doors in the U.S. by JULI LENNETT, senior vice president, industry advisor, toys, The NPD Group The news last week that Toys ‟R” Us will be closing all its stores in the U.S. has been a blow to the toy industry. Employees at Toys ‟R” Us, many of whom we consider our friends, will lose their jobs, and children and parents will lose an experience they so loved, of going to a toy store that had everything...

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Facebook Signs On as PlayCon Keynote Presenter and Sponsor

by Laurie Chartorynsky, The Toy Association Facebook has signed on as a keynote presenter and sponsor at PlayCon, The Toy Association’s International Conference for Play Professionals, adding to the formidable group of experts set to take the stage. The event will take place May 8 to 9 in San Francisco, Calif. Eva Press, Facebook’s U.S. Group Lead, Consumer Packaged Goods & Healthcare, will delve into how traditional brands can best leverage digital marketing strategies to reach consumers. Facebook will also sponsor PlayCon’s Opening Night Party, taking place at SPiN, San Francisco’s iconic ping pong social club. With a new...

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