China Toy Fair


New Product: Manhattan Toy’s Edtoy Line

Manhattan Toy is unveiling the Edtoy line of new wooden building and construction toys. The toys use revolutionary rotating magnet technology that allows the blocks to securely connect together, regardless of their polarity. As the blocks rotate they produce a clicking sound, adding play value to the toy and boosting a child’s creativity. The wooden pieces are easy for children to detach and put back together. There are three different series of the toys available: MagnaMobiles, Ed Dinosaur Series, and Smart Block.

New Product: Letter Learning Educational Greeting Cards

Letter Learning’s Educational Greeting Cards teach spelling and handwriting skills to children as they create cards with their own personal touch. The recycled durable cardstock cards come with pre-printed traceable messages to help young children practice handwriting and spelling skills.

They feature kid-friendly graphics (think along the lines of cartoon animals and princesses) and text such as “Have a super day. You are awesome!” The cards also have blank spaces so children can include their own artwork. Also available are “advanced” writer cards, which feature blank lines for children to write their own greetings.

Innovation First Labs Unveils New Hexbug Back-to-School and Holiday Products

Innovation First Labs, Inc., creator of Hexbug Micro Robotic Creatures, unveiled its new back-to-school and holiday line up. Hexbug Micro Robotic Creatures are expandable and customizable robotic bugs.

Hexbug Larva is the new addition to the Hexbug family. The robotic bug slithers forward on smooth surfaces, mimicking real larva. The bug also reacts to its environment and can instinctively change direction when it senses an obstacle in its way.

The Nano Hive Habitat Set is the first transportable environment that allows Hexbug Nano architects to customize their design within a Habitat Set system. The set features a ramp, multiple levels, and a floor that has attachment points so children can pop in their choice of accessories.

The updated Nano Habitat Set features the Construct System, including modular parts and accessories. The floor of each Hex Cell has attachment pegs so children can personalize it to their liking. The Hex Cell also features removable walls so cells can be connected to one another to create different environments.

The company is also releasing limited-edition, holiday-themed Hexbug Nanos. For Halloween, the zombie Nano is decked out with coffin-shaped packaging and a glow-in-the-dark exoskeleton. For Christmas, the Holiday Ornament Nano comes with reindeer antlers and is packaged as an ornament.

Photo Credit: Kmart.com

“Absorbent: A SpongeBob Exhibit” Set to Open in Moscow

SpongeBob SquarePants is headed to Moscow, announced Nickelodeon Russia, a unit of Viacom International Media Networks. “Absorbent: A SpongeBob Exhibit” is a modern art exhibition presented by Nickelodeon in partnership with Beeline. This exhibit will be free of charge for visitors, and will run September 16 through October 2 at the Flacon Design Plant in Moscow.

“Absorbent” is Russia’s first interactive SpongeBob exhibition. Visitors will experience how the Nickelodeon character has influenced fashion, culture, and modern media. In addition to the fashion and art installations, the exhibit will include a multimedia zone.

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Ubisoft to Release New Titles in Time for the Holidays

Ubisoft is introducing new titles for the holidays, including Just Dance 3 and Rocksmith.

Just Dance 3 is the latest title in the Just Dance video game series, which allows players to dance along to their favorite tunes. The game features more than 40 new tracks, upgraded features, and new modes.

The Dance Crew multiplayer mode allows a player and a friend to let loose simultaneously. Also, now players can compare their scores with other dancers to  see who is topping the leaderboard. The game also features background changes that give the game dynamic environments. The Just Sweat mode is upgraded with workout plans and even more playlists. An exclusive Kinect feature gives a dancer the chance to belt out their favorite verse of a song for more points.

Rocksmith is the first video game that plugs into any real guitar and features gameplay that automatically adjusts to the player’s skill level. The music library is large and includes everything from classic bands to current artists. Some of the featured tracks are by performers such as The Animals, The Black Keys, David Bowie, Interpol, Nirvana, and The Rolling Stones. A bundle, including the game, an Epiphone Les Paul Junior guitar, and the Rocksmith Real Tone Cable, is also available. Rocksmith, for PS3, Xbox 360, and PCs, is set to be released this fall.

GUEST BLOG: Five Toys to Teach Kids About Money by Mallory Loren

The following is a guest blog written by Mallory Loren who is a digital strategist and contributor for BCF Wealth Strategies. The company acts as a personal CFO that specializes in small business owners, self-employers, and retirees.

Your little one is a long way off from balancing checkbooks and managing mortgages, but teaching him or her about responsible spending starting at a young age is an extremely important skill. Children often find lessons about money to be tedious, so we have some toys to make it exciting. Check out these five educational aids and toys to help your wee one become enthusiastic about learning the value of a dollar:

Fisher-Price Fun 2 Imagine Cash Register (2-4 years)

The Cash Register is a classic and handy tool to introduce your child to the concept of money. The Fisher-Price Fun 2 Imagine Cash Register is brightly colored, comes with sortable numbered coins, makes noises, and features popping and spinning rolling action that will keep your little one entertained while learning.

Perfect Solutions Digital Coin-Counting Piggy Bank (8+ years)

This toy takes the classic piggy bank to the next level. The Digital Coin-Counting Piggy Bank is useful for all ages. Even adults may find it helpful to keep track of loose change, but it is designed for kids because it allows to see them how much money they have accumulated and keeps count of their earnings all in one place.

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The Toy Book Attends K’nex Mario Kart Wii Building Set Launch Event

Last week, The Toy Book saw a sneak peek of the new K’nex Mario Kart Wii Building Set collection at the Nintendo World Store in New York City. At the launch event, there were tons of building activities, plus a special opportunity to take a photo with Mario and Luigi!

The K’nex Mario Kart Wii Building Sets include characters, buildable and interconnecting tracks, vehicles, and obstacles from the Mario Kart Wii game. The more sets that a child collects, the bigger and more complex tracks he or she can build for Mario, Luigi, and Yoshi.

The Mario, Yoshi, and Luigi Standard Kart Building Sets allow children to build standard karts from the game. Once the creation is completed, the karts feature a pull-back motor allowing them to race off. Accessories, such as the mushroom from the game, are included as well.

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Recall: Little People Builders’ Load ‘n Go Wagon

Fisher-Price, in cooperation with The U.S. Consumer Product Safety Commission (CPSC) and Health Canada, has issued a voluntary recall of the Little People Builders’ Load ‘n Go Wagon due to a laceration hazard.

The wagon’s handle has a molded-in reinforcement, which adds stiffness and if a child falls on it, it can cause lacerations. CPSC advises consumers to take the recalled toy away from children and contact Fisher-Price for information on how to get a free repair kit.

The recalled wagons have the model number P8977 that can be found on the bottom of the product. The wagons are red with a yellow handle, and include multi-colored plastic blocks and a dog figure. Approximately 208,000 of the wagons were sold in the U.S. and in Canada between June 2009 and July 2011 for around $25.

CPSC and Fisher-Price are aware of seven reports of injuries, including five reports of children requiring surgical glue or stitches. Consumers with incident or injuries reports are asked to contact the CPSC by visiting SaferProducts.gov.

Harry Potter and the Deathly Hallows: Part 2 Video Game Releases

Don’t worry Harry Potter fans, the film’s magic is not over yet. Fans can now step into their favorite character’s shoes and face Voldemort for a final time, thanks to the Harry Potter and the Deathly Hallows: Part 2 video game by Electronic Arts Inc. and Warner Bros. Interactive. The game allows fans to experience what they saw on screens in the final movie installment.

For the first time, players can assume the role of their favorite wizard heroes—such as Harry, Hermione, Ron, Ginny, Seamus, Neville, Molly Weasley, and Professor McGonagall—in the final battle of Hogwarts. The player’s mission in the game is to find and destroy the remaining Horcruxes to defeat Voldemort. The enhanced game play features an all-new spell casting mechanic and intuitive cover system, which makes dueling seem even more realistic for players.

Players also have the chance to break into the high security vaults of Gringotts Bank, escape Fiendfyre in the Room of Requirement, and battle Voldemort’s allies as they defend Hogwarts.

The game is available now for the Xbox 360 video game and entertainment system, PlayStation 3 computer entertainment system, Wii, Nintendo DS, and Windows PC.