Author: Kelly Corbett

Hasbro Named Master Global Toy Licensee For UglyDolls

Hasbro Inc. was named the master global toy licensee for the UglyDolls franchise. The agreement between the toy company and STX Entertainment combines STX’s content creation, marketing, and distribution with Hasbro’s experience with creating toys that tie in with entertainment brands. The UglyDolls franchise will debut with an animated feature film slated for a 2019 release via STXfilms. Additional UglyDolls projects are currently in the work across the company’s divisions, including STXtelevision, STXdigital, and STXsurreal. The deal was brokered by Stephanie Sperber at White Space...

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TOMY Introduces Nature Cat Toy Line

Spiffy Pictures debuted its licenses and partnership programs for Nature Cat at the Toy Fair 2018, including a line from master toy licensee TOMY. TOMY’s Nature Cat toy line includes the Nature Cat Feature Plush and a role-play line of Headband Plush. The feature plush lets kids press Nature Cat’s belly to hear 13 phrases from the series. Additionally, Spiffy Pictures and Kohl’s Children’s Museum partnered to create an original Nature Cat exhibit to bring an immersive experience to 300 children’s museums nationwide. The exhibits will be open beginning next year. Nature Cat will also expand its digital footprint this year with new...

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ThoughtFull Toys Creates Limited Edition Car In Late Teammate’s Honor

ThoughtFull Toys will make 500 limited edition Modarri T2 (Trevor Floyd) cars in honor of the late Trevor Floyd, a close friend and team member of the company. Floyd was just had just been promoted to sales manager of the company. One hundred percent of the money sold for the will go to his family. Matthew Lam at Ricko LTD, Thoughtfull Toys’s Chinese factory, donated all of the cars to this cause. T2 was Trevor’s nickname at ThoughtFull Toys. This limited edition T2 Modarri car has been named after him, and is decorated in his favorite sayings and the...

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Gentle Giant Expands to Include Gentle Giant Toys

Gentle Giant Ltd. unveiled a new mass market collectible toy division, Gentle Giant Toys. The new division will have independent branding from Gentle Giant Ltd. with a new logo, website, and social media handles. Consumers can expect to see Bust-Ups, which are collectible pre-painted, snap together mystery model kits, as well as many Marvel and Star Wars themed products such as mini character statues, enamel pins, super stills, and blind-bagged bobble heads. Gentle Giant Toys will also introduce Tiny Tin Pocket Pails, which contain a matching thermos shaped eraser pencil topper in a tin blind box. Lastly, inspired by Fleet Flyers...

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Hasbro Launches Haslab

Hasbro’s new platform Haslab hopes to put dream products into the hands of fans. If enough consumers preorder items in Haslab, then the item will go into production. The first Haslab item will be Star Wars Jabba’s Sail Barge vehicle. Measuring approximately 4 feet long, this large scale item features premium deco and vintage packaging. Jabba’s Sail Barge comes complete with fan accessible interior and exterior decks, one Jabba the Hutt 3.75-inch scale figure, two soft-cloth fabric sails, and other features that mimic the vehicle from the film. Haslab takes inspiration from other platforms by inviting participants to support the product by backing...

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