Author: Kelly Corbett

Toy Designers and Inventors Have Opportunity to Pitch Products to Target at Toy Fair

Target launched a new Open Innovation Project that will create a path for cutting-edge toy inventors and designers to get in front of Target decision makers during the 115th North American International Toy Fair, according to the Toy Association. The program will allow a select number of creative professionals to present their ideas in face-to-face meetings with Target executives on Saturday, February 17 at the Jacob K. Javits Convention Center in New York City. Inventors and designers may apply by filling out the online invention submission form by Wednesday, January 17. If selected to pitch to Target, they will be notified by Feb. 1....

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The Toy Association Nominating Committee Announces 2018-2019 Nominees

The Toy Association’s Board of Directors Nominating Committee  announced nominees to serve on the Association’s Board of Directors for two-year terms beginning in February. The Committee advanced seven board members concluding its first term of service for election to a second term. The second term nominees are: Kathleen Campisano, vice president, GMM Specialty, Barnes & Noble; Jennifer Caveza, senior vice president of toys, Nickelodeon; Charlie Emby, co-president, Just Play LLC; Barbara Finigan, executive vice president and chief legal counsel, Hasbro; Skip Kodak, senior vice president, Americas, LEGO Systems Inc.; Geoffrey Walker, executive vice president and chief strategic technology officer, Mattel; and...

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This Holiday, It’s About Smart Spending, Not Overspending

The holidays can be a hard time on anyone’s wallet. While some may argue “the more the merrier,” holiday spending can often get out of hand. Fearing we’ll ruin the magic for our little ones with a dull gift, we often spend more than we pocket and cave into those impulse buys. According to the National Retail Foundation (NRF), holiday sales are estimated to increase between 3.6 and 4 percent, for a total of $678.75 billion to $682 billion this year—up from $655.8 billion last year. But while national spending is on the rise, toy prices haven’t increased much from...

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Why Classic Play Is Here to Stay

  Since we were kids, toys have long evolved from our Battleships sets and Pet Rocks. Now, as manufacturers dazzle us with all the newest gizmos, gadgets, and app-controlled toys—even Crayola has digital assets—it may seem like traditional play has lost all its charm. After all, why would a kid want to spend hours mulling over a Rubik’s Cube when there are Hatchimals and Fingerlings to be had? There may be an onset of new digital and tech toys available on toy store shelves, but that doesn’t mean the demand for traditional, unplugged toys has gone extinct. This year,...

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American Girl Releases Newest BeForever Character

American Girl released its newest BeForever character, Nanea Mitchell. Nanea is a Hawaiian girl growing up on the island of Oahu during the Pearl War Era. The Nanea collection features an 18-inch doll with an all-new face mold, hazel eyes, dark brown hair, and several 1940s-era Hawaiian-inspired doll outfits and Nanea-inspired apparel for girls. To help ensure the historical accuracy and cultural authenticity of Nanea’s story and products, American Girl worked closely with an advisory board who provided their expertise in Hawaiian culture, language, and history. In addition to the collection, the Nanea book series details the character’s love for...

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