Munchkin Announces Winner of Online Video Contest

August 20, 2012 By

Munchkin Inc., designer and manufacturer of infant and toddler products, has announced the winner of an online contest that asked Munchkin fans to vote for their favorite fan-produced video, “Which Video Clicks?” The selected video, “Click It or Spill It,” is included in the company’s Click Lock Cup advertising campaign, which debuted earlier this month on BabyCenter.com.

Throughout the month-long contest, visitors to Munchkin’s Facebook page voted for one of four finalist videos posted. Each video featured a creative demonstration of how Click Lock Sippy Cups’ design prevents unwanted leaks.

Click It or Spill It captured more than 45 percent of the votes. It depicts a young toddler making a huge mess with his drink in an open cup, when along comes a Click Lock toddler motorcycle ‘cop’ warning that the boy must “click it, or spill it,” while handing him the Click Lock spill-proof cup. All four of the finalists’ videos can be seen here.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: News Tagged With:

Chicago Toy and Game Fair Teams Up with PlaSmart to Challenge Artistic Youth

August 20, 2012 By

The Chicago Toy and Game Group challenges kids to display their innovative excellence at the 5th Annual Young Inventors Challenge on November 17. The Young Inventors Challenge will be one of the featured events at the Chicago Toy and Game Fair, hosted at Chicago’s Navy Pier.

PlaSmart Inc., which provides non-electronic toys as merchandise, is the presenting sponsor of the Young Inventors Challenge. Kids ages 6 to 18 are welcome to present their original toy or game inventions at the Chicago Toy and Game Fair, where it will be judged by popular vote in front of more than 25,000 fair attendees.

To register or receive further information on the Young Inventors Challenge, visit www.younginventorchallenge.com.

 This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: 6-8, 8 and up, 9 and up, News Tagged With: , , ,

SmyleSafe Software Provides Enhanced Tablet Safety

August 20, 2012 By

Retina-X Studios announces the immediate availability of the tablet version of its cloud-based mobile web filtering software, SmyleSafe. SmyleSafe features pre-configured age-based filtering and keyword-based analysis of every web page accessed. Parents can also customize the behavior of the SmyleSafe filtering engine with their own set of websites to block or allow.

The app is backed by an online dashboard that provides complete monitoring and real-time customization of the filtering engine. With real-time location tracking and geo-fencing, parents can also monitor the movement of their children. Parents can set time restrictions to allow or block the Internet for specific time periods.

For more information or to download, visit www.smylesafe.com.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: 8 and up, 9 and up, New Products Tagged With: ,

Hasbro Rewarded for Efforts in Corporate Social Responsibility

August 20, 2012 By

Global toy and game maker, Hasbro Inc., has been recognized by Whole Living and named this year’s “Green Giant” for its successful drive to eliminate wire ties in its product packaging, replacing them with more environmentally-friendly ties made from bamboo and paper rattan.

This small change has eliminated approximately 34,000 miles of non-recyclable wire ties, enough to wrap around the circumference of the Earth at least once. Hasbro has taken additional steps toward protecting the planet, including reduction of product packaging material, increasing recycled content, and enacting a responsible paper sourcing policy.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: News Tagged With: , ,

Lawless Entertainment Seals Deal with Galison/Mudpuppy

August 17, 2012 By

Lawless Entertainment announces the conclusion of a deal with Galison/Mudpuppy, on behalf of The Little Prince. First published in 1943 by French aviator Antoine de Saint-Exupéry’s, The Little Prince has sold more than 200 million copies worldwide and continues to maintain sales more than one million each year.

Mudpuppy, a division of Galison Publishing, will develop puzzles, a locked diary, colored pencils, and stencils, utilizing art from The Little Prince. The merchandise will initially debut in the U.S. in January and in May in the UK, Australia, and New Zealand.  Additional items will be released in August of next year in the U.S. and December in the UK, Australia, and New Zealand.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: News Tagged With: , , , ,

New Interactive Learning Village Unveiled

August 17, 2012 By

Created in collaboration with educators, parents, researchers, and child development experts, Curiosityville offers young children and their families playful learning. Curiosityville is the on and offline personalized play and learning world to be explored by children 3-8 and their parents.

In Curiosityville, children engage with six animated international characters, including Pablo the painter, Ruby the teacher, Joe the gadget guy, Rosie the scientist, Jack the policeman, and Olive the dancing chef.  Together, they encourage kids to explore, think creatively, and problem-solve.

The company has joined with several strategic partners, including National Geographic Kids, The Goddard School for Early Childhood Development, and The Association of Children’s Museums. In addition to reading, math, science, and social studies, Curiosityville incorporates evidence-based standards linked to effective learning and life-long achievement.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: 3-5, 5-8, 6-8 Tagged With: , , ,

Aurora Announces Mid-Year Releases

August 17, 2012 By

Aurora World Inc., announced more than 75 new releases for its mid-year catalog. The catalog features Aurora’s new styles, from the best selling Fancy Pals line and Miyoni collection to holiday editions of Aurora’s handmade Raggedy Ann and Andy plush doll line created under license from Hasbro, Inc.

Miyoni Mom & Baby features six new two-piece sets of jungle and domestic animals. These include a panda with cub, a giraffe with calf, a lioness with cub, a polar bear with cub, an orange tabby with a kitten, and a golden lab with a puppy. Aurora’s Pet Packs are used to carry additional plush toys featured in the catalog, including the tiger, monkey, dolphin, unicorn, kitten, and clown fish. The backpacks are kid-sized and designed to resemble the specific plush animals environment. Shop for Aurora products and others online at http://shop.auroragift.com

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: 0-2, 3-5, 5-8, 6-8, New Products Tagged With: , , , , ,

Viddy and Waboba Create a SplashMob

August 9, 2012 By

Waboba, the ball that bounces on water, and Viddy, a social media video application, have teamed up to host the first Viddy Meet up and Beach Party SplashMob. People meet for a giant game of Waboba at a selected water location and videos, or “Viddys” will be created and posted on www.Viddy.com, a social media application designed to share bite-sized videos.

Beat the heat and join all the Wabobians folks from Viddy on August 11, from noon until 4:00 pm in front of 101 Ocean Walk at Venice Beach. Videos will be randomly released on the Waboba Facebook page and may pop up on active adventure sites around the web. Visit www.waboba.com to learn more.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: News Tagged With: , , , , ,

Get Your Party on with Cobra Digital

August 9, 2012 By

Cobra Digital has created a line of interactive stuffed animals with built-in speakers that play music from any MP3 player, laptop, or music device with an audio input jack. These Party Animals also have the ability to detect the beat and dance along.

The Party Animal hears a tune, identifies the beat, and adjusts its dancing to match. Perfect for fans of any genre of music, whether rock, pop, country, or opera.

The Party animals are made from a plush material and they come with a built-in speaker, power switch, audio jack, and a mini-to-mini audio cord. Cobra Digital will also donate a portion of its profits from the sale of Party Animals to support the Anti-Cruelty Society and PAWS Chicago.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: 5-8, 6-8, 8 and up, 9 and up, New Products Tagged With: , , ,

Power Rangers Franchise Celebrates 20th Anniversary

August 8, 2012 By

Thousands of fans of the Power Rangers franchise will join forces to celebrate as it approaches its 20th anniversary milestone, at the 4th annual Power Morphicon fan-run event at the Pasadena Convention Center in Pasadena, Calif.

From August 17 to 19, Saban Brands will pay tribute to twenty years of action, adventure, teamwork, humor, and heart with events, including special guest appearances by previous Power Rangers cast members, a Power Rangers Super Samurai cast signing, a Power Rangers flash mob, and mega announcements.  Join the fun as thousands of Power Rangers fans celebrate the past, present, and future of the franchise. For more information about Power Morphicon visit www.officialpowermorphicon.com, tickets available at the Pasadena Convention Center box office.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Filed Under: News Tagged With: , , ,
« Older Posts