Author: Loren Moreno

Jakks Pacific Signs Motocross Star Ryan Dungey for Action Figures

Jakks Pacific Inc. has signed motocross star Ryan Dungey to its growing roster of top motocross athletes in its MXS toy line. Dungey is an accomplished rider who has represented the U.S. in the Motocross of Nations race and was the Transworld Motocross Rider of the Year last year. Under the licensing agreement, Jakks plans to create action figures and accessories based on Dungey, which are scheduled to be available at retailers nationwide in November. Jakks’ MXS toy line is a brand of motocross toys, delivering the top riders, authentic motocross bikes, and the biggest names in motocross apparel and motorcycle manufacturers. Jakks’ MXS product line includes miniature performance bikes with real sound effects, fully articulated rider figures with removable helmets and accessories, stunt bikes that capture the best stunts in the sport, customizable collectible bikes, and R/C bikes. The deal between Jakks and Dungey was brokered by...

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COMMENTARY: Red Toolbox Gets Kids Building

As a kid, I was obsessed with the small hobby shop in the mall near my neighborhood. I always found something to beg for, whether it was a new addition to my electric train set or a new art kit (I used to think I was the world’s most talented 8-year-old oil pastel artist). Wood craft kits were among my other favorite items—I once made a lopsided birdhouse and a collection of truly heinous wood plaques with my family members’ names carved into them. As a former aspiring wood crafter, I’m drawn to the Red Toolbox line from Reeves International. The line features real tools that have been designed to fit in children’s small hands.  The tools have the same functionality and quality of adult tools found at any hardware store, but they include easy-to-grip handles for children. The Red Toolbox line features construction kits that kids can use to build quality toys and keepsakes (unlike my ugly wood plaques of yesteryear). The kits are arranged by levels of increasing challenge—Red Toolbox Junior is for children ages 4 and up and Levels 1 through 3 are for children ages 8 and up. Each level project increases in difficulty, complexity, and the level of precision required, while the child’s hand-eye coordination and physical abilities grow and improve. Kits include the Red Toolbox Mini Basketball (Junior), the Red Toolbox Plant Pot...

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The Beatrix Girls Partner with Peavey Electronics

The Beatrix Girls, a new line of collectible pop star dolls driven by original music, has partnered with Peavey Electronics. As part of the agreement, the new doll line will hit center stage for the first time with their very own, customized Peavey-branded instruments. With fully developed personalities, The Beatrix Girls band members Brayden, Ainsley, Lark, and Chantal live and interact in the human world producing real music. Kids can collect their songs, join their fan club, and vicariously live the fantasy of being a pop star through play. The Beatrix Girls songs are written and produced by a platinum-winning songwriter/producer who writes for some of the top pop stars...

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DreamWorks Announces Licensees for Mr. Peabody & Sherman

DreamWorks Animation has secured a collection of consumer products partners in North America for Mr. Peabody & Sherman, which will debut in theaters March 7, 2014. The licensing program will be anchored by Random House Children’s Books as master publisher and also includes IDW Publishing (comic books and graphic novels); Hallmark Cards Inc. (stationery); Ludia (iOS, Android, and Facebook games); Hybrid Jem (knit tops, tees, and apparel for kids); Concept One (accessories); Funko (vinyl figures and bobbleheads); Comic Images (plush); Rasta Imposta (costumes); PopFun (glassware and decorative refrigerator magnets); SmileMakers (stickers); Multipet International (pet toys). DreamWorks Animation brings Jay Ward’s classic cartoon Mr. Peabody & Sherman to life in an all new 3-D comedy adventure. The film is directed by Rob Minkoff (Stuart Little, The Lion King) and produced by Alex Schwartz and Denise Nolan Cascino. Bullwinkle Studios’ Tiffany Ward, Eric Ellenbogen, and Jason Clark also serve as executive...

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Hasbro and Rovio Expand Angry Birds Licensing Agreement

Hasbro Inc. and Rovio Entertainment have expanded a licensing agreement for toys and physical games based on the Angry Birds brand. The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the upcoming game Angry Birds Go!, set to release this year. In addition, Hasbro will continue to develop and expand its line based on Angry Birds Star Wars from Rovio Entertainment and LucasFilm. The original Angry Birds mobile game launched in 2009 and remains the No. 1 paid app of all time. Angry Birds has expanded rapidly into consumer products, publishing, and animation. In March, Rovio released Angry Birds Toons, a weekly animated cartoon series distributed through Angry Birds games, TV broadcasters, and on-demand networks. A full-length, animated Angry Birds movie opening is slated for July 1, 2016. The terms of the agreement grant Hasbro worldwide licensing rights. More details will be released later in the...

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