Author: Loren Moreno

The Trash Pack Launches at LaRonde, a Six Flags Amusement Park

Moose Toys’ Canadian distributor Imports Dragon has announced the opening of The Trash Pack Play House at LaRonde, a Six Flags amusement park located in Montreal, Canada. The play house opened last weekend and plans to remain on-site for a two year period. Inside the play house, children can play games to win various Trash Pack collectible figurines, vehicles, and other related products and meet The Trash Pack’s mascot characters. LaRonde is Eastern Canada’s largest amusement park. The facility, which opened as part of Expo ’67, today offers 40 rides and attractions, including the Goliath, one of North America’s highest and fastest roller coasters, and Le Pays de Ribambelle, an exciting and enchanting family area. More than 25,000 guests visit the park daily, amounting to more than 1 million visitors each...

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COMMENTARY: Playmobil Brings Summer to the Construction Aisle

Construction toy company Playmobil has a number of new offerings that will enhance any kid’s summer play experience. Growing up in Hawaii, my summers (or any season, for that matter) were spent outdoors—on the beach, hiking a valley trail, or in a park. I was also into construction toys, so I’m stoked to see Playmobil combining outdoor play with my favorite play pattern. The new Fire Flyer and the Deep Sea Submarine with Underwater Motor will take kids from the air to the water. The Playmobil Fire Flyer, for kids ages 6 and up, is a light-weight, hand-launched glider in black, red, and yellow with flame detailing on the side. The glider, designed for outdoor play, includes a pilot mini figure that kids can sit in the cockpit. It also comes with a golden pilot badge kids can wear, which I love (or would’ve loved as a kid, considering I was obsessed with collecting wings from flight attendants on all our family trips). The glider is made from an ultra-light material making it safe for kids to play a game of catch on the beach or in the park. The Playmobil Deep Sea Submarine with Underwater Motor, for kids ages 4 to 10, is a fully functioning submarine that comes equipped with a waterproof cabin and two mini figures. Kids can control the depth of the submarine using the...

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Nickelodeon Launches Step by Step Explore with Dora

Nickelodeon is launching the network’s new year-long, multi-platform campaign Step by Step Explore with Dora, which gives parents the tools and resources needed to help preschoolers through life’s first adventures, such as potty training, the first day of school, and learning to ride a bicycle. Beginning in June, the network will feature Step by Step Explore with Dora-themed on-air spots and special programming stunts. In addition, parents can visit the site stepbystep.nick.com for tips, tools, activities, and games. The site also includes the specially created Step by Step Explore with Dora Digital Photo Frame app. Parents can upload a photo of their child to create a special customizable digital photo frame to commemorate their child’s “first,” which can then be shared via Facebook, used as a screensaver, or printed. Additionally, an array of Step by Step Explore with Dora products are available at retailers to help parents encourage their little ones to explore with...

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Creativity International Partners with Tesco for Mister Maker Promotion

Creativity International has teamed up with the UK’s largest retailer, Tesco, launching a major promotion featuring Mister Maker craft packs. Mister Maker is the interactive arts preschool TV show from Zodiak Rights, which airs on CBeebies in the UK and has garnered an audience worldwide. The month-long Tesco promotion, which launched on May 16, will see Mister Maker craft kits at special promotion prices. As part of the promotion, Tesco will also launch an exclusive Mister Maker Sealife Puppets Kit. The promotion will take place in 286 stores, each using a display unit containing eight different lines, including Mister Maker Sock Puppets, Pom Pom Animals, Wild Animal Masks, Animal Hand Puppets, Pencil Toppers, Make a Face, and the exclusive Sealife Puppets...

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Discovery Kids and Walgreens Partner for Line of Outdoor Toys

Discovery Communications Inc. will launch Discovery Kids Outdoor Adventure Toys exclusively at Walgreens for its Discovery Kids brand. The new toy line is available this summer at Walgreens stores nationwide. The Outdoor Adventure line includes metal detectors, detective periscopes, a field tools kit featuring six options, a 4-in-1 magnifiers set to explore various surfaces, bug playgrounds, and binoculars. Each toy also incorporates a special QR code that links to exclusive Discovery Kids content and activities on DiscoveryKids.com. This new line of toys is the latest addition to the Discovery Kids and Walgreens merchandise program that launched last holiday...

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