To kick-start the holiday season, Activision Publishing Inc. is offering a special holiday Skylanders SuperChargers character, Missile-Tow Dive-Clops. The character is a heavily armored deep sea explorer who slows enemies with candy-coated missiles and an eye out for evil. The character will be available in Europe in late November, and in the U.S. and Canada on December 2, first at GameStop and EB Games, respectively. [Read more...]
Hasbro has launched the new Joy for All brand with its first product line Companion Pets. The first product in the line is Joy for All Companion Pet Cat, an animatronic pet designed to reach a new demographic this year.
The Companion Pet Cat is Hasbro’s first foray into products designed specifically for seniors. Inspired by consumer feedback, extensive consumer research with older adults and their caregivers nationwide were considered during the development of Companion Pets. [Read more...]
The Toy Industry Association (TIA) has kicked off the holiday shopping season with the announcement of 84 finalists for the 2016 Toy of the Year Awards (TOTY).
Between now and January 17, consumers can visit www.ToyAwards.org to vote for their favorite toy picks in each of the 12 categories to win exclusive prizes. Winners will be announced at the TOTY Awards ceremony as the beginning of the 113th North American International Toy Fair. [Read more...]
Imports Dragon is launching Toyfest, the first toy festival in Quebec, to take place from December 4 to 6 at Place Forzani in Laval. Designed for children of all ages, this festival supports Starlight Children’s Foundation Canada.
The event will be open to the public, so families can interact with brands such as NHL, Shopkins, Caillou, Johnny Test, and more. Kids’ favorite mascots will be at the festival, in addition to interactive games, face painting, arts and crafts, and more. [Read more...]
Sakar International has expanded its collection of branded products based on the Peanuts comic strip with a new line of youth electronics, audio products, mobile accessories, and musical instruments. The line features characters Charlie Brown, Snoopy, Woodstock, and more, with updated artwork the match the style of the 3-D computer-animated comedy, The Peanuts Movie.
Developed under license with Peanuts Worldwide, the new product include earbuds, kid-safe headphones, smartphone and tablet cases, light-up message boards, binoculars, flashlights, a dance mat showing Snoopy doing his happy dance surrounded by his gang, and more. The products will be available at Target and Toys “R” Us. [Read more...]
Build-A-Bear Workshop Inc. and Spin Master Corp. have partnered to make, market, and distribute a line of craft activity products. Spin Master will also allow children to stuff their furry friends from home to introduce another dimension to the Build-A-Bear Workshop experience. The line will launch in multiple markets next fall with plans to rollout globally in 2017.
The Spin Master agreement comes on the heels of several outbound licensed product deals for Build-A-Bear Workshop signed in North America, including Clever Cookie iced and mini cookies; Chasing Fireflies premium children’s clothing and costumes; a Jakks Pacific Inc. co-branded MiWorld playset assortment, and more.
Fat Brain Toys is celebrating its 13th year in business by rolling out a new and innovative online shopping experience with access to more than 7,500 of the best educational toys on the planet. The new website combines 13 years of expertise into a unique design that includes larger images, streamlined navigation, and new functionality.
Plumzi and American Greetings Entertainment have partnered to bring a free Care Bears Appisode, Care Bear-A-Thon, to the App Store for Apple TV. Fans of Care Bears can now interact with their favorite characters on Apple TV as they progress through the story using the touch surface and motion-sensing capabilities of the Siri Remote. [Read more...]
Imperial Toy has launched a new and improved website, www.imperialtoy.com.
“Redesigned for ease of use, the new website has been in the planning and development phase for the last six months,” says Tim Nolan, president, Imperial Toy. “The site was explicitly designed to keep navigation and functionality simple, providing consumers, specialty stores, mom-and-pop shops, and the like with an easy way to engage with our brands and discover new and exciting products.”
For more information, visit www.imperialtoy.com.
Activision Blizzard Inc. and King Digital Entertainment have singed a definitive agreement where ABS Partners C.V., a wholly owned subsidiary of Activision Blizzard, will acquire all of the outstanding shares of King for $18.00 in cash per share, for a total equity value of $5.9 billion. The $18.00 per share purchase price implies a 20% premium over King’s October 30 closing price.
The deal bring together two of the top five highest-grossing mobile games in the U.S. (Candy Crush Saga and Candy Crush Soda Saga), the world’s most successful console game franchise (Call of Duty), the world’s most successful computing franchise (World of Warcraft), and other well known titles. Activision Blizzard expects that this content will enhance Activision Blizzard’s position as one of the world’s most successful interactive entertainment companies.
The boards of directors of Activision Blizzard and King unanimously approved the acquisition, which is being implemented by means of a scheme of arrangement under Irish law. The acquisition is subject to approval by King’s shareholders and the Irish High Court, clearances by the relevant antitrust authorities and other customary closing conditions, and is expected to be completed by the spring.