Sweet Suite 2016

Angry Birds 2 App Supports WWF

AngryBirdsRovio Entertainment, Apple, and the World Wildlife Fund are working together to support environmental efforts on the planet. From now until April 24, WWF will receive all proceeds from the in-app purchase of the WWF Pack in the Angry Birds 2 shop. The app is also supporting WWF’s conservation work with special content that highlights ocean protection, one of WWF’s key focus areas. The game now features a special spell and new themed level, where the flock of birds square off against overfishing pigs.

Barbie Launches #YouCanBeAnything Campaign in Canada

BarbieYouCanBeAnythingBarbie will celebrate Take Our Daughters and Sons to Work Day on April 28 with a #YouCanBeAnything campaign in Canada. From April 28 to May 2, Barbie encourages families across Canada to share photos on Facebook and Twitter of kids living out their career ambitions using the hashtag #YouCanBeAnything. They can also upload their photo to the You Can Be Anything event page, where four winners will be selected to live out their dream career for a day in real life.

Barbie recently surprised four aspiring veterinarians with a trip to the Toronto Zoo for a day to work alongside animal technicians to care for baby animals, examine penguins, and experience a day in the life of a trained animal doctor.

TIA Leads Advocacy Day for TSCA Reform Legislation

Toy Industry Association (TIA) representatives and several TIA members met with members of federal congressional offices and the Environmental Protection Agency to discuss the passage of Toxic Substances Control Act (TSCA) reform legislation.

TIA led the TSCA Advocacy Day to encourage key policymakers to collaborate, finalize legislation, and propose a joint bill to President Obama, which he can sign into a federal law before he leaves office next year.

State chemical regulatory programs have resulted in complex and costly compliance procedures that often do not increase the safety of children’s products. Both bills include preemption language that would prevent states from banning chemicals in the future.

Global Brands Deliver $250 Million in Promotional Media for The Angry Birds Movie

AngryBirdsWith the Angry Birds Movie set to launch in May, Sony Pictures has teamed up with promotional partners around the world to create a campaign building on the global appeal for the brand. In total, more than 100 partners worldwide are coming together to deliver $250 million in promotional value. [Read more...]

Spin Master Purchases Toca Boca, Sago Mini

Spin Master Corp LogoSpin Master has acquired the Toca Boca and Sago Mini companies from the Bonnier Group of Sweden. The transaction will close on May 2. Toca Boca has released 32 apps in 215 countries since its launch in 2011, and Sago Mini has released 16 apps that have been downloaded more than 13 million times. [Read more...]

Kobe Bryant, Panini America Team Up for Trading Card Set

Panini America Kobe HeroVillain BoxKobe Bryant has selected 21 favorite memories from his career, including one from each of his 20 seasons in the NBA and one honoring the day he was drafted, for a trading card set from Panini America. Bryant and Panini America teamed up to provide the ultimate retrospective recap from the HeroVillain perspective.

The exclusive Panini America set features two distinct 21-card HeroVillain packs. One pack features Kobe’s most inspiring moments, and the other recaps those moments in Bryant’s own words. There is also a five-card pack that gives collectors a chance at eye catching Red MVP, Blue O’Brien Trophy, Purple Eight, Gold Twenty Four, and the Rare Black Mamba parallels. There is also the opportunity for fans to find Bryant’s signature via a HeroVillain 21-card autograph set.

The box sets are currently available iCollectPanini.com, PaniniAuthentic.com, and KobeBryant.com.

Chris Cocks Joins Hasbro as Wizards of the Coast President

Chris Cocks 1 2013Chris Cocks will replace Greg Leeds as president of Wizards of the Coast, the game and entertainment subsidiary of Hasbro. Leeds has resigned from the position, and served in his position since 2008, and started at Hasbro in 2001.

Cocks most recently served as vice president, OEM technical sales at Microsoft Corporation, where he led a global sales and technical engagement team. Prior to his eight years at Microsoft, Cocks served as vice president of educational games at LeapFrog, where he led a cross-discipline team to drive hardware planning, software design and development, and marketing and channel management.

The New Age of Feature Plush

Feature plush has come a long way, expanding far beyond plush toys that just talk or make sounds. This year, plush are more realistic and interactive than ever.

Last year, most interactive plush introductions responded to touch, voice, or movements. This year, companies continue to raise the standard, taking plush to the next level. [Read more...]

Jakks Pacific Launches R/C Vehicle Inspired by Marvel’s Captain America: Civil War

Jakks.RolloverRumblerJakks Pacific launched the XPV Marvel Avengers RC Rollover Rumbler vehicle, inspired by Marvel’s Captain America: Civil War film. Kids can ride as Captain America or Iron Man and maneuver flips and 360 degree moves. It is available now at major retailers.

Whiffer Sniffers Launches Second Wave of Series 2

WhifferSniffersSeries2Four new Whiffer Sniffers characters will hit store shelves this week as Part II of its second series. The line of scented plush characters expands to include Bearington Collection’s Original Whiffer Sniffers Milton Melon, the happy-go-lucky watermelon who loves to go fishing; Chip, a chocolate chip who spends his days perfecting dessert sauces; King Congo Coconut, the coconut king of soul, music, and cheer; and Sunny Pop, a sweet popsicle ice cream shop owner. [Read more...]