Sweet Suite 2016

Wicked Cool Toys, Alchemy II Team Up to Relaunch Teddy Ruxpin

WickedCoolTeddyRuxpinWicked Cool Toys and Alchemy II partnered to relaunch the Teddy Ruxpin brand and franchise globally with toys, content, and a comprehensive licensed merchandising program.

Teddy Ruxpin launched in 1985 as the world’s first animated talking toy. Returning in fall 2017, the new Teddy Ruxpin will engage with a new generation of kids with interactive adventures and new technology.

Mattel, DCP Renew Agreement for Disney•Pixar’s Cars Franchise

mattel_logo_fullMattel and Disney Consumer Products have renewed their relationship for the Cars franchise and the upcoming DisneyPixar film, Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market, and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and play sets. [Read more...]

K’NEX to Showcase Life-Size Lincoln Logs Cabin at NY Toy Fair


K’NEX will introduce its product line for this year during the North American International Toy Fair from Feb. 13 through 16 in New York City at the Javits Center. The company, which licenses the Lincoln Logs brand from Hasbro, is celebrating the 100th birthday of the company this year. In anticipation of the centennial, production of the iconic log-building toy was brought back to the U.S. for the first time in nearly 60 years. [Read more...]

Toy State Partners for Teenage Mutant Ninja Turtles Vehicles

ToyStateLogoToy State has secured a licensing partnership with Nickelodeon to design, develop, and manufacture lines of toy vehicles featuring the Teenage Mutant Ninja Turtles entertainment brand. The three-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed lights and sound, preschool, and radio-controlled vehicles. Product will be available in mid-2016 at major retailers. [Read more...]

Play Fair Announces Additional Attendee Experiences

PlayFairNew details have been revealed for Play Fair, presented by Lego and Nickelodeon, which will make its debut at New York City’s Javits Center on Feb. 13 and 14.  Participating brands include Hasbro, Mattel, Marvel, Cartoon Network, Crayola, Bandai, Toys “R” Us, and Warner Bros. Hosted by the Toy Industry Association and LeftField Media, Play Fair will offer attendees interactive experiences with toys, characters, and personalities. [Read more...]

Barbie Expands Fashionistas Line with Three New Body Types

Mattel Barbie Body TypesBarbie adds three new body types to its Fashionistas line—tall, curvy, and petite—and a variety of skin tones, hairstyles, and outfits.

The new line for the year now includes four body types (the original and three new bodies), seven skin tones, 22 eye colors, 24 hairstyles, and on-trend fashions and accessories. The original line, which started last year, included 23 dolls with new skin tones, hair colors, and a flat foot.

The new dolls will be available to order today at Shop.Mattel.com in the U.S., and the collection will be available in the spring at major toy retailers worldwide.

Licensees Announced for Batman v Superman: Dawn of Justice

Rabbie KeWarner Bros. Consumer Products (WBCP) signed new licensees for a global licensing and merchandising program for Batman v Superman: Dawn of Justice, releasing in theaters on March 25.

Mattel will unveil a full toy line, including action figures, vehicles, play sets, and collectible figures; The Lego Group will launch construction sets; and Rubie’s Costume Co. will introduce a new line of costumes and accessories for kid and adult fans. [Read more...]

DCP, Bandai Launch Finding Dory Product Line

BandaiFindingDoryDisney Consumer Products (DCP) and Bandai unveiled the new global product lineup celebrating Disney Pixar’s Finding Dory, debuting in the U.S. on June 17.

With recognizable sounds and voices from Dory, Marlin, and Nemo, Bandai’s products capture the essence of the film and transform key moments into play sets, interactive toys, feature figures, plush, and bath toys. Highlights include a My Friend Dory interactive soft figure and Swigglefish figure. The merchandise will roll out globally starting May.

Little, Brown Books, Hasbro Extend Partnership

37893-1Little, Brown Books for Young Readers and Hasbro Inc. have extended their agreement through 2018 to publish books based on the My Little Pony and Transformers franchises and have added Littlest Pet Shop to their publishing portfolio. [Read more...]

Consumer Drone Shipments to Exceed 90 Million Units, Generate $4.6 Billion in Revenue by 2025

ABI Research LogoThe consumer drone market continues to exhibit dramatic growth, according to ABI Research. The company predicts more than 90 million consumer unmanned aerial vehicles (UAVs) will ship during 2025, up from 4.9 million in 2014. Consumer drone revenues in 2025 are forecast to reach $4.6 billion. [Read more...]