The LEGO Group Reveals Global Licensing and Merchandising Program for The LEGO Ninjago Movie

legoninjagoThe LEGO Group and Warner Bros. Consumer Products (WBCP) revealed the licensing and merchandising program for The LEGO Ninjago Movie, including apparel, accessories, costumes, toys, publishing, stationery, party goods, and more.  [Read more...]

Hexbug Nitro Circus Stunt Toys Available Now

hexbug_nitrocircusFans can recreate the action of Nitro Circus Live Shows with the new Hexbug‘s Nitro Circus air bound stunt toys and app. The line is available now at Target stores and online, and is coming soon to Toys “R” Us retailers throughout North America. [Read more...]

Tabletop Gaming Subscription Service QST Launches on Kickstarter

kickstartertabletopqstGaming industry veteran Cory Jones launched a tabletop gaming subscription service, QST, on Kickstarter. Pronounced “Quest,” the service offers a small form factor tabletop game directly to subscribers each month. [Read more...]

Moose Toys Launches Shopkins Cutie Cars

Cutie Cars Melon OOP1Moose Toys launched Shopkins Cutie Cars at retail, introducing die cast vehicles packed with classic Shopkins personality.

These collectible cars, featuring names such as Choc Chip Racer, Wheely Wishes, and Motor Melon, are made with real die cast metal, giving them a weight like classic collectible cars. There are more than 35 vehicles to collect, and animated content was developed to support the brand. Watch it below!  [Read more...]

Filip Francke Joins Ravensburger North America as CEO

RavensburgerFilipFranckeFilip Francke will join Ravensburger AG’s executive management team as CEO of its recently established North America division. Ravensburger North America brings together three toy brands—Ravensburger, Wonder Forge, and BRIO—under one roof. [Read more...]

Mattel Debuts New Adult Game

Escape-Room-PhotoMattel will launch a new adult strategy game, Escape Room in a Box: The Werewolf Experiment at Gen Con 2017. Last year, 13.4 million people participated in Escape Rooms, which inspired this game that gives players one hour to solve puzzles, crack codes, and find hidden clues.  [Read more...]

Registration Opening Soon for Spielwarenmesse’s ToyAwards

ToyAwardCompanies exhibiting at Spielwarenmesse can submit their products on Sept. 1 for a chance to be nominated for a ToyAward. Exhibitors can register up to three products in four age-specific categories of Baby & Infant (0-3 years), Preschool (3-6 years), School Kids (6-10 years), and Teenager & Adults (10+ years).  [Read more...]

Registration Deadline Extended for WIT’s Empowerment Day

WITEmpowermentDayThe registration deadline for Women In Toys, Licensing, and Entertainment‘s (WIT) Empowerment Day has been extended to August 31. The event will take place on Monday, Oct. 2, the day before Fall Toy Preview begins in Dallas.

Attendees will have the opportunity to pitch to Walmart, participate in speed mentoring Info Sessions, and more. The event is free for WIT members. Click here to register!

Zimpli Kids Secures DC Comics License

DCGelliBaffZimpli Kids is expanding its line of Gelli Baff and Slime Baff with DC licensed products later this year. The line will include Superman Blue Slime Baff; Wonder Woman Glittery Pink Gelli Baff; and new exclusive Slime Baff colors Batman Black Slime Baff and Joker Putrid Purple Slime Baff.

“It is so great to see that superheroes are still just as popular with today’s kids as they were with their parents,” says Jessica Coy, head of marketing at Zimpli Kids. “My favorite of our DC Bath time range is, of course, Wonder Woman; an overlooked female superhero who has certainly made her comeback!”

Step2, McLaren Automotive Partner for Open-Top Toy Car

Step2McLarenThe Step2 Company LLC teamed up with McLaren Automotive to create a new model toy car tailored to appeal to a new audience.

Inspired by McLaren’s 570S Spider, the McLaren 570S Step2 Push Sports Car lets parents push the car like a conventional stroller; features a storage area under the seat; and has Step2′s Whisper Wheels to give the car a smooth ride.

The officially licensed McLaren 570S Step2 Push Sports Car initially launches in Ventura Orange and will be available exclusively through Amazon in September before rolling out later this year at major global retailers and Step2.com.