HoliDAY of Play 2015

Toy State, Mattel Enter Licensing Partnership for Monster High R/C

ToyStateLogoToy State will design a new line of R/C toys under its Nikko brand featuring Monster High under a licensing agreement with Mattel. The toys are scheduled to hit retail stores in the U.S. and Canada next fall.

This deal comes on the heels of Toy State signing agreements with Mattel for Barbie, Hot Wheels, and Thomas & Friends, marking the most recent expansion of the licensing relationship between the two companies.


Warner Brothers and DC Entertainment Partner with Mattel to Create Entertainment World for Girls

WarnerBros,DCSuperherogirlsGirls now have their own Super Hero world, DC Super Hero Girls, where they can play, watch, and read with DC Comics female super heroes.

DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, announced elements of a new initiative geared toward girls, including the rollout of the new website. A global rollout of the digitally immersive world will begin later this month.

The new site debuted the first webisode in a series of animated digital shorts, entitled “Welcome to Super Hero High.” Warner Bros. Animation Studio created the series in partnership with Mattel’s Playground Productions. Thursday’s launch features DC Comics characters that have been brought to life through videos, games, quizzes, character photos, bios, and more.

Disney Infinity 3.0 Edition Gets New Rise Against the Empire Play Set

DisneyInfinityPlaysetDisney Interactive and Lucasfilm launched Star Wars Rise Against the Empire for Disney Infinity 3.0 Edition, a new Play Set that takes place during the original Star Wars trilogy. Developed by Studio Gobo, in partnership with Avalanche Software, the Play Set takes players through the iconic moments and adventures from Episodes IV through VI, including the characters, vehicles, and locations. The new Play Set includes the Play Set piece and Luke Skywalker and Princess Leia Organa figures. Han Solo, Chewbacca, and Darth Vader figures are also sold separately. [Read more...]

Chicago Toy & Game Group Announces 9th Annual Young Inventor Challenge

ChicagoThe Chicago Toy & Game Group announced that registration is open for the ninth annual Young Inventor Challenge through November 1. Presented by Spin Master, the challenge invites kids ages 6 to 18 to invent their own original toy or game. Contest entrants will showcase their original toy and game ideas “science fair style” to a panel of play industry experts on Saturday, November 21 from 10 a.m. to 2 p.m. at the Chicago Toy & Game Fair (ChiTAG). [Read more...]

Scholastic Extends Publishing Agreement with Lego Through 2019

Scholastic has extended and expanded its publishing relationship with Lego through 2019, which will now include World all language rights, as well as several new publishing programs, line extensions, and acquisitions. Scholastic U.S. will manage world English rights, and Scholastic UK will manage foreign translation rights. [Read more...]

Summer Infant Launches Kiddopotamus Toy Collection

Summer Infant KiddopotamusSummer Infant announced the launch of its new Kiddopotamus brand and line of playthings to inspire play between parents and babies. The inspiration and creation of the line came from the idea that parents and kids experience a unique and strong bond when at play together. The animal-themed Kiddopotamus toys feature a multitude of tactile and interactive activities to keep babies, ages 0 to 6 months and up, and their parents or caregivers entertained and connected through purposeful laughing, smiling, and sharing. [Read more...]

Jakks Pacific, CNE Enter Multi-Year Licensing Agreement

Jakks Pacific LogoJakks Pacific has secured a multi-category licensing agreement with Cartoon Network Enterprises for The Powerpuff Girls. Disguise Inc., the Halloween costume division of Jakks Pacific, will produce Halloween costumes and accessories based on the animated series. The agreement also gives Jakks Pacific the rights to manufacture and distribute everyday dress-up and accessories to all channels in North America.

The Powerpuff Girls costumes from Disguise and the dress-up items and accessories from Jakks Pacific are scheduled to be available at retailers nationwide next year.

Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Dimensions

LegoDimensionsWarner Bros. Interactive Entertainment, TT Games, and The Lego Group launched Lego Dimensions, the new entertainment experience that allows players to merge physical Lego brick building and interactive console game play in 14 fan-favorite universes. Developed by TT Games and published by Warner Bros. Interactive Entertainment, Lego Dimensions is available for PlayStation4, PlayStation3, Xbox One, Xbox 360, and Wii U. [Read more...]

Toy State, Mattel Partner for Barbie R/C

ToyStateLogoMattel has partnered with Toy State, manufacturer of stylized lights-and-sound radio controlled (R/C) vehicles for a Barbie R/C. Toy State will manufacture an innovative lineup of Barbie licensed and custom R/C vehicles under the Nikko franchise. The Barbie R/C vehicles are scheduled to hit retail stores in the U.S. and Canada starting next fall.

Spielwarenmesse eG Offers Webinars for Exhibitors

SpielwarenmesseFrom October 21 through November 25, Spielwarenmesse eG will offer five free webinars on the topics of trade fair preparation, implementation, and follow-up. The webinars will offer material for both new exhibitors and those with years of experience.

They will take place during 40-minute modules by Daniel Gundlach, exhibition consultant, with stand construction experts and advisers at Meplan. Marlene Hösch, junior project manager at Spielwarenmesse eG, will assist Gundlach.

To register, visit Registration is limited. For more information, contact Lisa Winkelmann, +49-(0)911-998