Spin Master Teams with Autism Speaks to Benefit the Autism Community

April20.KineticSandSpin Master Ltd. has partnered with Autism Speaks in the U.S. and Canada to raise funds for the organization through the sale of Kinetic Sand. The company will also explore the positive benefits that play skills and social experiences may have for children with autism spectrum disorders (ASDs).

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Toy Backer Successfully Funds Its First Campaign

ToyBacker.com LOGOToy Backer has successfully funded its first campaign, Within Me Now, beyond the project’s original goal. Within Me Now, a line of books and plush, received $12,623 with a $10,000 goal. There were 128 pledgers that backed 127 percent of the campaign.


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Wonder Crew Successfully Funded on Kickstarter

Wonder Crew SuperheroThe creators of Wonder Crew are trying to bring new elements to the mainstream blue aisle with its new line of dolls for boys. Wonder Crew was funded more than $40,000 during its successful 30-day Kickstarter campaign, resulting in approximately 500 pre-orders from 35 states and five continents.

Backers voted on the first adventure to go into production, selecting a superhero character as the first Crewmate.

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Douglas Company Expands Douglas Baby Line

April15.Douglas copyDouglas Company has added to its Douglas Baby line with four new Sshlumpies, four new Lil’ Snugglers, and a new PlayTivity Blankee. The new additions are available now at specialty gift and toy stores in the U.S. and Canada.

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TIA Creates Social Media How-To Guide for Sharing the Genius of Play

April15.GeniusofPlay As part of The Genius of Play campaign, the Toy Industry Association (TIA) has kicked off an industry-wide social media initiative to open a dialogue with parents and raise awareness about the developmental benefits of play. TIA suggests that the social media posts range from encouraging kids and parents to engage in imaginative play, such as arts and crafts and dress up, to asking parents to share how toys and play helped their children reach important developmental milestones.

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Lionel Celebrates 115th Anniversary with Boxcar Design Contest

LionelLionel is giving fans a chance to design a new boxcar in celebration of the company’s 115th anniversary. The winning boxcar design in the Design Your Own Boxcar contest will be produced and featured in Lionel’s Fall 2015 Signature Edition catalog.

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TIA Promotes Toy Safety and Value of Play at PEM Assembly

TIA.SafetyThe Toy Industry Association (TIA) was an exhibitor and supplied medical professionals with information about toy safety and the developmental benefits of play at the annual Advanced Pediatric Emergency Medicine (PEM) Assembly. This year’s event took place from March 24 to 25. The assembly provides more than 450 participants with updates on the latest and most innovative developments in pediatric emergency medicine, as well as opportunities to network with others who are committed to child health, safety, and well being.

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Gund, Grumpy Cat Donate More than One Thousand Cans of Cat Food

GundDonateGund, in partnership with Grumpy Cat, has donated more than 1,000 cans of cat food to St. Hubert’s Animal Welfare Center. The company promised to donate one can of cat food to the nonprofit organization for every business card collected during North American International Toy Fair.

Throughout the event, approximately 500 visitors dropped off business cards. The Grumpy Cat team, during an in-booth live appearance by Grumpy Cat, offered to match Gund’s donation for the final total.

TIF Collects Thousands of Donated Toys at ToyFest West

tif_logoThe Toy Industry Foundation collected thousands of dollars worth of brand-new toys and games for children in need at the close of ToyFest West on March 11, according to the Toy Industry Association. This year marked the Foundation’s first time as the official partner for the Western Toy and Hobby Representatives Association’s annual Las Vegas show.

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Matt Sweeny Joins KidStuff PR

Matt-Sweeny-headshot_LRKidStuff Public Relations has hired Matt Sweeny as a full-time employee in its Wisconsin office. He will manage shipments of samples from the company’s office as well as coordinate shipments sent by clients, manage the image library, help respond to reporter inquiries, manage clients’ media coverage, and update the company’s website, among other duties.