Author: Maddie Michalik

Spielwarenmesse To Host Four Days of Toy Business Forum

The Toy Business Forum will take place at Spielwarenmesse, featuring experts speaking on current topics affecting the industry such as trends, marketing, digitalization, and more. Presentations for the forum will take place daily from 1 to 3 p.m. from Jan. 31 through Feb. 4 in Hall 3A, and Spielwarenmesse Trends 2018 will be a daily feature of the program. The first day is devoted to retail trends, the future of play, and global licensing themes. Speakers include Charles Riotto, CEO of the Licensing Industry Merchandisers’ Association; New York-based trend expert Reyne Rice, who will talk about trends likely to shape tomorrow’s...

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DreamWorks Animation Trolls Series to Premiere This Month, Launches New Toy Line

DreamWorks Animation’s Trolls: The Beat Goes On will premiere on Netflix on Jan. 19. The series picks up where the film left off, and follows Poppy, Branch, and the rest of the Trolls Village as they adjust to life with The Bergens. Skylar Astin (Pitch Perfect) and Amanda Leighton (This is Us) will voice and sing as Poppy and Branch. DreamWorks partnered with Hasbro for a toy line inspired by the series, which includes figures and play...

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Basic Fun! Launches CakePop Cuties Web Series and Toy Line

Basic Fun! debuted its new CakePop Cuties web series, which features animated shorts that take viewers inside the lives of the sweet, squishy friends. During the episodes, Unicone, Tortle, and their friends go on journeys to find Sweeties, sweet snacks that give them a sugar rush. The collectible toy line launches this month. Kids can watch the web series to learn more about the characters they can...

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ChizComm Promotes Donna MacNeil, Hires Ian Chisholm

ChizComm Ltd. promoted Donna MacNeil as senior vice president of marketing and added Ian Chisholm to the team. In her new role, MacNeil will oversee all marketing teams and projects, along with spearheading ChizComm business development alongside Harold Chizick. Chisholm is an industry veteran and previously held roles at Spin Master and Interactive Toy. He will use his expertise in remote control flying, novelty, and collectible toys to support all...

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