HoliDAY of Play 2015

Activision Announces 2015 Licensing Program for Skylanders

SkylandersLogoActivision Publishing has created a comprehensive global kids licensing program for Skylanders this year. The recently announced Skylanders SuperChargers will bring vehicles to life, and, for the first time, players can rude their bikes over land, sea, and sky using toy vehicles brought to life within the game. [Read more...]

DCP Unveils Merchandising Program for Marvel’s Captain America: Civil War

CAP_CWDisney Consumer Products has unveiled the merchandising program for Marvel’s Captain America: Civil War, which will hit theaters next May. Licensees across categories, including apparel, accessories, footwear, toys, sporting goods, consumer electronics, seasonal products, costumes, party goods, stationery, food, home furnishings, and collectibles, will create products to coincide with the film’s release. [Read more...]

Mattel Named Master Toy Partner for Dinotrux

Mattel.DinoMattel has been named the master toy partner for Dinotrux, an upcoming Netflix original series. The toy line will be inspired by the series to connect the unique dinosaur personalities of the characters and bring them to life with construction and vehicle play patterns.

Dinotrux takes place in a prehistoric world filled with creatures that are half-dinosaur and half-construction vehicle. It follows the adventures of Ty and his friend Revvit as they unite to defend their new community from destruction.

School Zone’s Charlie & Company Begins Filming for Season 2

Charlie&CoSchool Zone has begun production of Volume 2 of its children’s series, Charlie & Company on June 8. Building on season 1, the new episodes will continue to teach preschoolers, kindergartners, and first graders core skills, and will be available on School Zone’s Little Scholar Tablet. [Read more...]

Aurora Celebrates Raggedy Ann’s Centennial Anniversary with Limited Editions, Special Events

Aurora.RaggedyAnnturns100Aurora World will be launching special edition Raggedy Ann and Raggedy Andy dolls and sponsoring Raggedy Ann’s 100th birthday event in celebration of the brand’s centennial anniversary.

The special edition 16-inch Stars and Stripes Raggedy Ann and Andy will feature apparel that has white stars against a dark blue background combined with red. The 100th anniversary is noted on Raggedy Ann’s apron and Raggedy Andy’s cap. Aurora will launch additional dolls throughout the year to celebrate the milestone. [Read more...]

Hasbro Brings Pie Face Game to Markets this Fall

Hasbro.PieFaceHasbro has acquired the rights to manufacture and distribute the Pie Face game under license from Rocket Games. The company will launch the game in multiple markets, including the UK and the U.S. in October.   [Read more...]

ASTRA to Honor Industry Leaders at Marketplace & Academy

ASTRAlogoThe American Specialty Toy Retailing Association (ASTRA) will honor Jonny Girson of The Learning Tree toy stores with ASTRA’s Lifetime Achievement Award. The annual awards ceremony will take place on June 8, during the annual Marketplace and Academy at the Charlotte Convention Center in Charlotte, NC. [Read more...]

Mattel Brings Apples to Apples to Mobile Devices

Mattel.ApplestoApplesThe Apples to Apples mobile game, from Mattel, has launched in the App Store and is available for download on the iPhone, iPad, and iPod Touch. Players can experience the same fun as the original card game on the go. Features include classic gameplay optimized for mobile devices, multiplayer games in real time, social media integration, trading card combinations, and various card-pack themes

Disney’s Playmation Powers Up Active Play

Playmation.StarterpackDisney Consumer Products (DCP) has introduced Playmation, a system of toys and wearables that uses smart technology to inspire kids to harness the power of their imaginations. Playmation Marvel’s Avengers is the first in a series of systems in development around the Walt Disney Co. franchise. The set is slated to hit shelves this October at mass and specialty retailers, select Disney Store locations, and

[Read more...]

YVolution Introduces Line of Balance Bikes to U.S. Market

YVolution.LoopaYvolution is introducing a new line of balance ride-ons to the American market, including the Twista, the Loopa, and the Flippa. These balance bikes help toddlers as young as 18 months to start to developing motor skills, including steering, balance, and control to facilitate the transition to a two-wheeled pedal bike. [Read more...]