Jay@Play Launches FlipaZoo Singing Contest

FlipAZooSingingContestJay@Play is launching a FlipaZoo Sings, a singing contest where fans are encouraged to take a video singing the FlipaZoo theme song and upload it to social media to be featured in the brand’s next commercial.

The contest starts today and will run through May 29. Participants can enter by uploading a video URL, singing the FlipaZoo theme song with their favorite FlipaZoo animal to the Facebook contest page using the hashtag #FlipaZooSings. The winner and runner ups will be announced on June 1.

Jakks Pacific Closes $19.3 Million Sale of Common Stock to Joint Venture Partner Hong Kong Meisheng Culture Co. Ltd.

Jakks Pacific Resized LogoJakks Pacific today closed the sale of 3,660,891 shares of the company’s common stock to Hong Kong Meisheng Culture Co. Ltd. for a total purchase price of $19.3 million; and that Xiaoqiang Zhao, executive director of Hong Kong Meisheng Culture Co. Ltd. and chairman of the board of its parent company Meisheng Cultural & Creative Corp. Ltd., joins Jakk’s board of directors.

Meisheng announced in Marchthat it acquired 1,578,647 shares of the company’s common stock in open market transactions. In addition to the joint venture companies established by Meisheng and Jakks, Meisheng Cultural & Creative Corp. Ltd. has  been a key manufacturer for the company.

Schleich Celebrates #TakeYourKidstoWorkDay

Schleich is celebrating take your Take Your Kids to Work Day with an adorable video showing what happens when kids come in and take over the toy company for the day. From wearing oversized safety vests to hand painting figurines, the Schleich office was full of excitement and smiling kids showing the grown-ups how it’s done.

Morgan Spurlock to Host 7th Annual Designer Toy Awards

DesignerToyAwardsClutter Magazine will bring The 7th Annual Designer Toy Awards (DTAs), fueled by Lagunitas Brewing Company, to Webster Hall on Friday, May 19. The DTAs will kick off the inaugural Five Points Festival, a toy and comic art convention curated by Clutter, on May 20 and 21. Morgan Spurlock, an Academy Award-nominated writer, director, producer and toy collector is hosting this year’s awards. [Read more...]

Nintendo, McDonald’s Partner for Happy Meal Toys

NintendoHappyMealNintendo is partnering with McDonald’s to bring some of its iconic characters to Happy Meals. Running through May 22, anyone who purchases a Happy Meal at participating McDonald’s restaurants across the U.S. will receive one of eight toys based on Super Mario characters. These classic characters are also featured in the upcoming Mario Kart 8 Deluxe game for Nintendo’s newest system, Nintendo Switch. [Read more...]

Jakks Pacific Reports Q1 Financial Results

Jakks Pacific Resized LogoJakks Pacific Inc. today reported financial results for the first quarter ended March 31, 2017. Highlights include net sales of $94.5 million; gross margin in line with expectations at 31.8 percent; inventory levels down from year-end as anticipated to $67.5 million; and adjusted EBITDA down modestly year over year to negative $10.6 million.   [Read more...]

NPD Reports March 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Feb. 26 to Apr. 1, 2017 grew 24 percent to $1.36 billion compared to last year, according to analysis from The NPD Group. [Read more...]

Mattel Reports Q1 Financial Results

Mattel LogoMattel Inc. reported first quarter 2017 financial results, showing a worldwide net sales and gross sales were down 15 percent versus Q1 2016.

There were lower sales in North America and Europe, partially offset by strong performance in Asia Pacific (net sales and gross sales up 17 percent as reported), and continued momentum in Latin America (net sales down 1 percent and gross sales up 4 percent as reported). [Read more...]

MGA Entertainment Unwraps New Global Licensing Program for L.O.L. Surprise! Doll Line

mgae_lolsurpriseMGA Entertainment Inc. (MGAE) will unwrap details for the new global licensing program for the L.O.L. Surprise! doll line at this year’s Licensing Expo. The line of licensed toys is slated to hit retail next year. [Read more...]

Genius Brands Enters Broadcast License Deal for Rainbow Rangers

genius_rainbowrangersGenius Brands International Inc. licensed exclusive broadcast rights for season one of Rainbow Rangers to Nickelodeon in the U.S. and the Caribbean. Currently in development, the mission-based action adventure series is expected to air on Nickelodeon’s preschool channel, Nick Jr. The deal follows the recent announcement of Fisher-Price as global master toy partner for the brand. [Read more...]