Sweet Suite 2016

Kids II Relaunches Baby Einstein and Bright Starts Brand Identities

KidsIIRebrandingKids II relaunched the Baby Einstein and Bright Starts brands with a refreshed logo design and packaging. The Kids II creative design team worked with newly-appointed Creative Directory Joe Duffy and his design studio to redesign and develop a visual brand language for each brand. [Read more...]

Lego Star Wars: The Force Awakens Launches

LegoStarWarsWarner Bros. Interactive Entertainment, TT Games, The Lego Group, and Lucasfilm launched Lego Star Wars: The Force Awakens. Developed by TT Games and Warner Bros. Interactive Entertainment, the video game is available now for the PlayStation4, PlayStation3, PlayStation Vita, Xbox One, Xbox 360, Wii U, Nintendo 3DS family of systems, Windows PC, Mac, and on the App Store for iPhone, iPad, and iPod touch. [Read more...]

Mattel Introduces American Girl Line Geared Toward Younger Audience

unnamed-1Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com. [Read more...]

Cra-Z-Art Launches Sqand

CraZArtSquandCra-Z-Art launched Sqand in the U.S and global markets. Sqand allows kids to create, sculpt, and display underwater scenes in a toy aquarium with specially-formulated sand. Out of water, the sand becomes dry. There line includes two different play sets and a refill kit, each sold separately. [Read more...]

Finding Dory Breaks Box Office Records

unnamedFinding Dory debuted at No. 1 at the domestic box office this past weekend. The Finding Nemo sequel earned $135.1 million and now stands as the biggest animated opening of all time, and the second-largest June opening of all time. [Read more...]

Avatar: The Last Airbender, Serenity Coloring Books to Debut in October

unnamed-1Dark Horse has created an adult coloring book program to launch on October 5. The series will debut with the coloring books, Avatar: The Last Airbender and Serenity. Each adult coloring book features 45 pages of original artwork created specifically to be colored in on thick, heavyweight 10- by 10-inch pages. The coloring book is filled with original black-and-white illustrations by artist Jed Henry and produced in collaboration with creators Michael Dante DiMartino and Bryan Konietzko.

RMG Signs Jazwares as Master Toy Licensee for Tiniez

TiniezRichmond Management Group signed licensing partners for Tiniez to launch Fall 2017. Tiniez is an aspirational lifestyle brand that empowers girls around the world to be themselves, make their mark, and follow their dreams. There are more than 100 characters, each with her own aspiration and backstory.  [Read more...]

Karen Kilpatrick Joins Jazwares as Vice President of Marketing for JazWings

JazWingsGraphicJazwares appointed Karen Kilpatrick as vice president of marketing for JazWings, an online platform that provides creators and inventors an opportunity to launch new brands.

Kilpatrick will be based in the company’s Sunrise, Fla. headquarters and will focus  on accelerating JazWings in the toy and entertainment space for creators, inventors, and fans. Kilpatrick previously built and sold several websites in the legal service industry, is an independent creator who authored a children’s book series, and has created several other brands. [Read more...]

AGE Relaunches Madballs

MadballsAmerican Greetings Entertainment (AGE) and master toy partner Just Play have entered into a co-production and joint venture partnership to relaunch a new series of 1980s brand Madballs.

New Madballs animated shorts are currently in production and are set to launch this fall to support a consumer products program already underway with new and digital licensee commitments. Starting next spring, Just Play will launch a variety of products, including classic and mini-collectible Madballs, and expand with play sets and accessories at retailers worldwide.  [Read more...]

Skylanders Series to Debut on Netflix

Blog Activision-SkylandersAcademy-6Skylanders Academy, the first production from Activision Blizzard Studios, Activision Blizzard Inc.’s newly-created television and film studio, will premiere this fall on Netflix.

The series will follow the adventures of the Skylanders team, a group of heroes with unique elemental skills and personalities who travel the Skylanders universe, protecting it from evil-doers and showing the next wave of Academy cadets how to do things the “Skylander way.” [Read more...]