China Toy Fair


Second Kids India to Kick Off with 40 Percent More Exhibitors

kids india 2014The second annual Kids India will kick off on September 18 with 40 percent more exhibitors than last year. The Indian trade fair will be held at the Bombay Convention & Exhibition Center, with a total of 153 exhibitors from 13 countries. The trade show organizer Spielwarenmesse eG has increased the exhibition area to 8,700 square meters, 1,500 square meters more than last year.

Kids India represents the international platform of the Indian toy industry. In addition to toys, Indian and international exhibitors will be presenting baby products, licenses, sport, leisure, and hobby. At its premiere last year, more than 100 exhibitors and over 5,200 visitors attended the trade show in Mumbai. The show offers participants free workshops and seminars, including national and international speakers discussing current issues and trends in the toy industry. [Read more...]

FAO Schwarz to Host Rilakkuma Day of Fun

RilakkumaFAO Schwarz will host a Rilakkuma Fun Day on October 11, where the store will convert three towers in the Grand Hall of its New York flagship store into the ultimate Rilakkuma destination for the duration of the month. During the Rilakkuma Day of Fun, consumers can participate in giveaways and a meet-and-greet with the Rilakkuma Mascot and Kawaii girls. Rilakkuma, created by San-X, is one of Japan’s most popular characters, famous for its “bear in relaxed mood” lifestyle of eating, sleeping, and listening to music.

FAO Schwarz currently carries a variety of plush Rilakkumma product in its flagship store and online on FAO.com, but will expands the product assortment to a 6-foot space on the second floor to include plush, apparel, accessories, electronics, and stationery.

 

Kids Preferred, Carter’s Sign Licensing Agreement

KidsPreferred.Carters License AgreementKids Preferred has acquired the toy license from Carter’s Inc. to develop branded plush, activity, and wood toys, puzzle, play gyms, plush rockers, and foot-to-floor scooters in the U.S. and Canada. The first items will arrive on shelves this fall. The companies will jointly develop products, which will match back to the seasonal collections of apparel and accessories.

Kids Preferred is showing the Spring 2015 collection at ABC Kids Expo Toy Fair in Las Vegas.

World’s Tallest Toy to Be Constructed at Big Build Festival

Tallest BuildingThe National Building Museum in Washington, D.C., will attempt to set a new Guinness World Record by creating the world’s tallest construction toy tower out of Superstructs at The Big Build, a festival taking on September 20. The tower will be built in collaboration with WABA Fun LLC, and will be constructed to surpass the previous record of 114 feet. A team of engineers from the Southern Methodist University Lyle School of Engineering won a competition to design the structure and will be on hand to see its completion. A Guinness World Records representative will confirm the record at 3 p.m.

[Read more...]

Lalaloopsy Girls Movie to Debut on Nickelodeon

An all-new Lalaloopsy Girls movie, Lalaloopsy Girls: Welcome to L.A.L.A. Prep School, will air on Nickelodeon on September 7 at noon. The one-hour animated special features the new Lalaloopsy Girls students at the Lalaloopsy Academy for Learning Arts, where they learn to navigate the fun and quirky school, attend classes, join clubs, and make friends along the way.

American International Toy Fair to Host Digital Kids Conference

DKConnThe 9th Annual Digital Kids Conference will co-locate with the American International Toy Fair in February at the Jacob K. Javits Convention Center in New York City. The Digital Kids Conference will take place on February 16 to 17 and will address new strategies, valuable tools, and marketplace insight that will help youth-focused media professionals to create best-selling digital toys, games, and media services for kids. In addition, the pre-conference Learning Summit, scheduled for February 15, will explore the changing innovations occurring in learning technology, with a focus on consumer and curriculum based learning products and services.

All Toy Fair attendees will have access to the conference and Learning Summit and Toy Industry Association members will receive reduced rates to attend the sessions. Digital Kids Conference attendees will have access to the Toy Fair show floor and be among the first to view the new toys and games on display.

Lottie Dolls Hosts Holiday Adventure Story Writing Competition

Lottie 2Lottie Dolls is hosting the Lottie Holiday Adventure Story Writing Competition for kids ages 10 and under to write a story about Lottie and her holiday adventures. Kids can put their creativity and imagination to action through writing about themes like a love of reading, writing, and a passion for adventure. One winner will receive a selection of ten books from the Lottie Pinterest folder, Great Books for Girls, and new Lottie products before they hit shelves.

To enter, a parent or guardian is asked to download a printable template from the story writing app on the Lottie dolls Facebook page. Parents are then required to take a photo of their kid’s story and upload it onto the storywriting contest Facebook app and fill in a form to grant permission for the entry to be considered for the competition.

Entries will be judged on creativity, originality, fun, overall kid appeal, and keeping true to the pro-girl values of the Lottie brand. The closing date for entries is Friday, September 12.

COMMENTARY: Back to School Goes Full STEAM Ahead

The back-to-school season usually means the smell of newly sharpened pencils, a new wardrobe, and denial that the precious summer months have come to a close. You’ve probably heard the acronym STEAM being thrown around here and there, but this movement is making a bigger impact on the toy industry than ever before.

STEAM puts an emphasis on science, technology, engineering, art, and math, and these concepts have definitely made their way to back-to-school gear. But companies are doing a lot more than just making educational toys. They’re creating products that have value added to them—something kids appreciate without even knowing, and parents love for all of the extra benefits. [Read more...]

ChiTAG Welcomes New Advisory Board for Third Annual playCHIC Fashion Show

CHITAGThis year’s playCHIC advisory board is brand-new as the most stylish part of The Chicago Toy & Game Group’s (ChiTAG) Toy & Game Week is returning for the third time. playCHIC is a runway show that combines fashion with top toys.

This year’s playCHIC elite advisory board includes Anna van Slee, this year’s director of playCHIC and co-founder of Otherdoor Entertainment; Alison Ray, managing editor and founder of sassymomsinthecity.com; Gwen Austin, founder of RC Art Toys; Joan Severance, acclaimed model, actress, and game developer, who also walked in last year’s playCHIC fashion show; Mary Couzin, CEO and founder of ChiTAG; Moira Tuffy, who has developed brand identities and executed events for clients; and Peach Carr, self-taught Chicago designer on the eighth season of Project Runway and the second iteration of Project Runway: All Stars.

The 2014 playCHIC fashion show will hit the catwalk on Thursday, November 20.

Brick Fan Festival Comes to Philadelphia in September

Brick FestThe Philly Brick Fest Fan Festival is coming to The Greater Philadelphia Expo Center on September 12 to 14. Attendees can play with the hands-on building attractions and shop a variety of Lego-themed merchandise. Attractions include the Brick Fest Derby, where participants can build and race custom Lego derby cars; the Video Game Arena, an area to challenge others to play Lego video games; The Brick Zone, where builders are free to create anything they desire; and more.

Additional Brick Fest live dates and locations are at the Maryland State Fairgrounds in Maryland from September 19 to 21, Duke Energy Convention Center in Ohio from October 17 to 19, and Palm Beach Convention Center in Florida from December 4 to 7.