C2C Studios

TOMY Debuts 2017 Infant and Toddler Lines at ABC Expo

TOMY_blue_logoTOMY unveiled its 2017 lineup of parent essentials and infant and toddler toys across its Lamaze, Boon, The First Years, JJ Cole, and John Deere brands.

Highlights include Lamaze toys, which encourage babies to grow and develop through features that promote together time between parents and babies, but also activities that encourage babies to explore and learn independently. The Lamaze Clip & Go line will include Waddling Wade, Phillip the Pelican, and Flipping Felipe; new items in the Early Learning line include Stacking Starseeker and Repeat Petey; and there will be new titles in the Lamaze Soft Books line.

Additions to the John Deere line include Infant Wrist Rattles; Big Scoop Tractor and Dump Truck Set, a sandbox toy; items based on the friendly-faced character Johnny Tractor, including Push ’n Roll Johnny, RC Johnny, Learn ‘n Pop Johnny, and Build-a-Johnny; and realistic role-play sets Deluxe Talking Toolbelt, Farm Pond Fish Adventure, and Lawn & Garden Set.

JJ Cole expands its Bundleme category next year with new colors and styles; The First Years adds new categories to its lineup, including the redesigned Breastflow, stackable sippy cups, and travel accessories; and Boon brings a new health and grooming kit.

ABC, Mattel Announce New Toy Designer Competition Series

ABC and Mattel Creations have partnered to launch a primetime TV series The Toy Box. Co-developed with Hudson Media and Electus, the series is set to premiere during the 2016-2017 season on the ABC Television Network. [Read more...]

ChiTAG Annual Young Inventor Challenge to be Presented by Target and Pressman Toy

CHITAGGrouplogoRegistration is now open for the Chicago Toy & Game Group’s 10th annual Young Inventor Challenge through Nov. 1. Kids ages 6 to 18 can enter to showcase their original toy and game ideas to a panel of play industry experts on Nov 19. At the Chicago Toy & Game Fair (ChiTAG). [Read more...]

Lego Harry Potter Collection Gets Remastered on One Disc

LegoHarryPotterWarner Bros. Interactive Entertainment, TT Games, and The Lego Group have launched the Lego Harry Potter Collection, bringing Lego Harry Potter: Years 1-4 and Lego Harry Potter: Years 5-7 to PlayStation4 for the first time. Both video games are remastered on one disc.

Developed by TT Games and published by Warner Bros. Interactive Entertainment, the Lego Harry Potter Collection includes spell-casting, potion-making, dueling, and more that fans recognize from the franchise. [Read more...]

Sesame Street Debuts 47th Season With New Spin on Elmo’s World

123SesameStreetIn January, Sesame Street will premiere a new season on HBO with a reimagined “Elmo’s World” segment and a kindness curriculum relevant to today’s preschoolers as it heads into its 47th season. [Read more...]

Hasbro Creates HasCon Family and Fan Event

HasConHasbro Inc. is launching the first-ever HasCon family and fan event to be held at the Rhode Island Convention Center and Dunkin Donuts Center. Coming next September 8 to 10, the three-day convention will treat attendees to live interactive experiences, exclusive products, talent appearances, and more. [Read more...]

Silverlit Named Master Toy Partner for CJ E&M’s Robot Trains

RobotTrainsCJ E&M has appointed Silverlit Toys as master toy partner for its new series, Robot Trains.

The 3-D CGI animated series airs globally and revolves around Train World fighting evil to save its village. As a coming-of-age story, the main character Kay displays courage and adventure. The show explores themes of self-development, friendship, and teamwork. [Read more...]

Odyssey Toys Brings on Kevin Corson for Next-Gen Product Line

Odyssey Toys signed a deal with Kevin Corson, founder and CEO of Marketing Engineers, to create an application programmer interface (API) for the company’s future product line of drones and quadcopters. [Read more...]

Kids Preferred Launches Environmentally Friendly Toy Line

boiserieKids Preferred introduced Bioserie Toys, a collection produced exclusively with natural and plant-based renewable resources. The line was designed by parents to get rid of the harmful chemicals in toys.

Bioserie’s use of bioplastics technology offers less greenhouse gas emissions in the value chain and the prevention of the use of harmful substances such as BPA, PVC, Phthalates, Styrenes, and heavy metals. Developed from durable and renewable plant-based plastic, each toy features textures, colors, and sounds. The collection includes a 2-in-1 Stacker, Star Teether, Round Rattle, Dumbbell Rattle, and Sorter & Stacker.

Paper Punk Brings on ChizComm to Support Mass Market Retail Launch

paper punk logoChizComm Ltd. will work on all PR and marketing initiatives for PaperPunk, the agency’s latest client, as the company launches at mass-market retail.  [Read more...]