Jazwares will offer a variety of products to enhance the Nerf lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North America, Europe, the Middle East, and Africa (EMEA).
Lego Systems Inc. introduced its collection of building sets inspired by the DC Super Hero Girls series at the North American International Toy Fair. In addition to the three building sets that launched in November, Lego introduced three mission-based building sets that are now available, with four more that will launch this August. [Read more...]
The 13th annual Women in Toys, Licensing, and Entertainment (WIT) Gala hosted more than 600 industry executives and honored leaders in the toy industry.
The 2017 Wonder Women Awards Winners include ZAG’s Andre Lake Mayer as Wonder Woman in Entertainment; Mattel’s Jennifer Bennett as Wonder Woman in Licensing; Jazwares’ Laura Zebersky as Wonder Woman in Manufacturing; and PlayMonster’s Lisa Wuennemann as Wonder Woman in Marketing. Six winners were also awarded the Wonder Woman Rising Star award, including The Toy Book/The Toy Insider’s Marissa DiBartolo; IAmElemental’s Julie Kerwin JazWings’ Karen Kilpatrick; Disney’s Kathryn Hardy; Hasbro’s Nikki Kennamer; and Moose Toys’ Stephanie Haggery. [Read more...]
The Toy Industry Association (TIA) named collectibles, active toys, robotics, and more as top toy trends of 2017 at the 114th North American International Toy Fair. The session, held on Feb. 19, 2017, was moderated by Ken Seiter, TIA VP of marketing communications with commentary provided by Adrienne Appell, Isabel Carrión-López and Kristin Morency Goldman.
A summary of the top six trends include: [Read more...]
BeatMoovz is motion-activated and plays music and special effects sounds as kids move. The product comes with two wristbands that users wear to enable the device, and consumers can use the companion app and Bluetooth technology to create unique beats by moving and dancing.
BeatMoovz is expected to be available at major retailers in August, and a global patent is pending.
Mattel is debuting the Thomas & Friends Super Station at the North American International Toy Fair in New York City. The Super Station includes 35 feet of track that make up 10 different locations from the Island of Sodor, such as Tidmouth Sheds, Brendam Docks, Knapford Station, Search & Rescue Center, and more, and works with all scales of Thomas engines.
The tracks can also be reconfigured as four different racetracks to fit multiple play spaces. There is room for more than 100 different locomotives, so kids can use all of their engines in one station. Three engines are included—Cranky, Harold, and Owen—in three different scales.
WowWee is releasing Minion MiP Turbo Dave in May, combining its MiP robot with popular entertainment brand Minions. The robot will hit shelves coinciding with Illumination Entertainment’s Despicable Me 3, which debuts in theaters on June 30.
Turbo Dave will be kids’ own personal Minion to help them carry out mischievous schemes. It will respond to hand gestures and can navigate around rooms. Kids can download the Turbo Dave app to control their Minion remotely, plan paths for him to self-navigate, or have it interact with other characters or props from the Despicable Me franchise. Kids can also use a coding platform to program Turbo Dave.