China Toy Fair


Toy Safety Training Programs for Chinese Manufacturers Scheduled for November

Toy_Industry_Association_Inc_logoThe Toy Industry Association (TIA) will present two Toy Safety Training Programs for Chinese manufacturers this fall. TIA has partnered with Mattel in planning these events and Mattel will provide on-site logistical support. The programs will include up-to-date reviews of U.S. toy safety standards, testing, and conformance requirements to assist local manufacturers licensed to experts toys and children’s products. The programs will take place in Hong Kong on November 17 and Shenzhen on November 18.

The session in Hong Kong will be co-presented by the TIA, the U.S. Consumer Product Safety Commission (CPSC), and the Hong Kong Toys Council. Speakers will be from Mattel and The Federation of Hong Kong Industries. The Shenzhen session held on the following day will be co-presented by the TIA, the State Administration for Quality Supervision Inspection and Quarantine of the People’s Republic of China, the Shenzhen Entry-Exit Inspection and Quarantine Bureau, and the CPSC. Speakers will be from Mattel and the China Toy and Juvenile Products Association. [Read more...]

Techno Source to Launch Kurio Xtreme

Kurio Xtreme_Blue_Kurio Motion Racing_Techno SourceThe Kurio Xtreme tablet, from Techno Source, is the newest addition to the Kurio line of Android devices for kids. Due for release on October 1, the 7-inch Wi-Fi-enabled tablet features a sleek and thinner design, a faster processor, double internal memory, Bluetooth technology, and 24/7 customer support. It also introduces exclusive Kurio Motion gaming, the first body-controlled games on a tablet. Ten Kurio Motion games will be preloaded onto the tablet and millions of other apps can be accessed through the Kurio Store and Google Play.

The Kurio Motion games lets kids play on screen as they jump, run, and move in order to swim, ski, tend goal, speed race, and more in the game. The technology uses the tablet’s camera and a Kurio Motion gaming stand is included with the device. [Read more...]

Disney Consumer Products Launches Star Wars Rebels Products

Star_Wars_Rebels_The_Ghost_Disney Consumer Products has released a new product assortment in celebration of Star Wars Rebels, which debuts October 3 on Disney Channel and continues on October 13 on Disney XD. The show has inspired new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books, and more from licensees including Hasbro, Lego, Mad Engine, Rubies, and Jay Franco.

Disney Publishing Worldwide also supports the show with a new book program and series of mobile apps from Disney Lucasfilm Press that will expand upon the series. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the adventures in Star Wars Rebels. Star Wars Scene Maker will launch early next year and gives fans a storytelling experience that allows them to re-imagine and recreate scenes from the show. [Read more...]

Second Kids India to Kick Off with 40 Percent More Exhibitors

kids india 2014The second annual Kids India will kick off on September 18 with 40 percent more exhibitors than last year. The Indian trade fair will be held at the Bombay Convention & Exhibition Center, with a total of 153 exhibitors from 13 countries. The trade show organizer Spielwarenmesse eG has increased the exhibition area to 8,700 square meters, 1,500 square meters more than last year.

Kids India represents the international platform of the Indian toy industry. In addition to toys, Indian and international exhibitors will be presenting baby products, licenses, sport, leisure, and hobby. At its premiere last year, more than 100 exhibitors and over 5,200 visitors attended the trade show in Mumbai. The show offers participants free workshops and seminars, including national and international speakers discussing current issues and trends in the toy industry. [Read more...]

FAO Schwarz to Host Rilakkuma Day of Fun

RilakkumaFAO Schwarz will host a Rilakkuma Fun Day on October 11, where the store will convert three towers in the Grand Hall of its New York flagship store into the ultimate Rilakkuma destination for the duration of the month. During the Rilakkuma Day of Fun, consumers can participate in giveaways and a meet-and-greet with the Rilakkuma Mascot and Kawaii girls. Rilakkuma, created by San-X, is one of Japan’s most popular characters, famous for its “bear in relaxed mood” lifestyle of eating, sleeping, and listening to music.

FAO Schwarz currently carries a variety of plush Rilakkumma product in its flagship store and online on FAO.com, but will expands the product assortment to a 6-foot space on the second floor to include plush, apparel, accessories, electronics, and stationery.

 

Kids Preferred, Carter’s Sign Licensing Agreement

KidsPreferred.Carters License AgreementKids Preferred has acquired the toy license from Carter’s Inc. to develop branded plush, activity, and wood toys, puzzle, play gyms, plush rockers, and foot-to-floor scooters in the U.S. and Canada. The first items will arrive on shelves this fall. The companies will jointly develop products, which will match back to the seasonal collections of apparel and accessories.

Kids Preferred is showing the Spring 2015 collection at ABC Kids Expo Toy Fair in Las Vegas.

World’s Tallest Toy to Be Constructed at Big Build Festival

Tallest BuildingThe National Building Museum in Washington, D.C., will attempt to set a new Guinness World Record by creating the world’s tallest construction toy tower out of Superstructs at The Big Build, a festival taking on September 20. The tower will be built in collaboration with WABA Fun LLC, and will be constructed to surpass the previous record of 114 feet. A team of engineers from the Southern Methodist University Lyle School of Engineering won a competition to design the structure and will be on hand to see its completion. A Guinness World Records representative will confirm the record at 3 p.m.

[Read more...]

Lalaloopsy Girls Movie to Debut on Nickelodeon

An all-new Lalaloopsy Girls movie, Lalaloopsy Girls: Welcome to L.A.L.A. Prep School, will air on Nickelodeon on September 7 at noon. The one-hour animated special features the new Lalaloopsy Girls students at the Lalaloopsy Academy for Learning Arts, where they learn to navigate the fun and quirky school, attend classes, join clubs, and make friends along the way.

American International Toy Fair to Host Digital Kids Conference

DKConnThe 9th Annual Digital Kids Conference will co-locate with the American International Toy Fair in February at the Jacob K. Javits Convention Center in New York City. The Digital Kids Conference will take place on February 16 to 17 and will address new strategies, valuable tools, and marketplace insight that will help youth-focused media professionals to create best-selling digital toys, games, and media services for kids. In addition, the pre-conference Learning Summit, scheduled for February 15, will explore the changing innovations occurring in learning technology, with a focus on consumer and curriculum based learning products and services.

All Toy Fair attendees will have access to the conference and Learning Summit and Toy Industry Association members will receive reduced rates to attend the sessions. Digital Kids Conference attendees will have access to the Toy Fair show floor and be among the first to view the new toys and games on display.

Lottie Dolls Hosts Holiday Adventure Story Writing Competition

Lottie 2Lottie Dolls is hosting the Lottie Holiday Adventure Story Writing Competition for kids ages 10 and under to write a story about Lottie and her holiday adventures. Kids can put their creativity and imagination to action through writing about themes like a love of reading, writing, and a passion for adventure. One winner will receive a selection of ten books from the Lottie Pinterest folder, Great Books for Girls, and new Lottie products before they hit shelves.

To enter, a parent or guardian is asked to download a printable template from the story writing app on the Lottie dolls Facebook page. Parents are then required to take a photo of their kid’s story and upload it onto the storywriting contest Facebook app and fill in a form to grant permission for the entry to be considered for the competition.

Entries will be judged on creativity, originality, fun, overall kid appeal, and keeping true to the pro-girl values of the Lottie brand. The closing date for entries is Friday, September 12.