Author: Maddie Michalik

WBIE, Niantic Developing Harry Potter AR Game

Warner Bros. Interactive Entertainment and Niantic Inc. are developing of Harry Potter: Wizards Unite, an augmented reality (AR) mobile game inspired by J.K. Rowling’s Wizarding World. Published by Niantic and co-developed by Niantic and Warner Bros. Interactive Entertainment, under the Portkey Games label,  Harry Potter: Wizards Unite will use augmented reality mobile technology to put magic in the hands of aspiring wizards and witches worldwide. The game will reveal that magic is in players’ every day world. Players will be a part of Harry Potter’s world using Niantic’s AR and real-world mobile game platform, and the franchise experIENCE of WB Games San Francisco’s...

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VTech Reports 2017/2018 Interim Results

VTech Holdings Ltd. reported results for the first six months ended Sept. 30, reporting higher revenue and profit. Group revenue for the six months increased 5.8 percent to $1,039.7 million, supported by higher sales in North America, Europe, and Asia Pacific. Profit attributable to shareholders of the company increased by 45.1 percent to $103.6 million. The rise in profit was due to higher revenue, product mix improvement, the absence of the one-off costs associated with the integration of LeapFrog Enterprises Inc. (LeapFrog) and the contribution from the Snom Technology GmbH (Snom) business. Basic earnings per share rose 45.1 percent to 41.2 cents, compared to 28.4...

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Spin Master Reports Q3 Financial Results

Spin Master Corp. reported financial results for the third quarter ended Sept. 30, 2017. Highlights include a revenue of $606.1 million, increasing 27.6 percent from $475 million during the same period last year.  Gross product sales increased 27.4 percent to $660.9 million compared to $518.6 million last year, driven by sales of Paw Patrol, Hatchimals, and Cardinal Games, which more than offset declines in Air Hogs and Zoomer. Gross profit increased 27.9 percent to $316.0 million, representing 52.3 percent of revenue, compared with $247.7 million in 2016, or 52.2 percent of revenue. Selling, general, and administrative expenses, excluding share-based...

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Amazon Offers Discounts on Other Sellers’ Products

Amazon is cutting the prices of products from independent sellers on its website and then covering the costs, according to a report from Reuters.  Heading into the holiday season, this discount from Amazon applies to products ranging from board games to tech gadgets. Consumers will purchase products on Amazon at lower prices, but the sellers will still get full price for the product. Businesses will have the opportunity to opt out at any...

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Spielwarenmesse to Host Toy Business Forum

International speakers will deliver topic-specific sessions at the Toy Business Forum every day during Spielwarenmesse, from Jan. 31 to Feb. 4. Trade buyers are invited to these free talks, which will take place from 1 to 3 p.m. every day during the show. The presentations will look at current trends in the industry, buying, selling, multichannel marketing, e-commerce, social media as an extension to traditional brick-and-mortar concepts, and more. Speakers include Richard Gottlieb and Peter Hollo. All of the presentations are interpreted simultaneously into English or German. Click here to view the program...

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