Late Easter Expected to Bring Record Spending, NRF Says

NRFU.S. consumers will spend more than ever as the Easter holiday is nearly three weeks later this year than last, according to the National Retail Federation (NRF). According to NRF’s annual survey conducted by Prosper Insights & Analytics, spending for Easter is expected to reach $18.4 billion, up 6 percent over last year’s record $17.3 billion and a new all-time high in the survey’s 14-year history. Those celebrating plan to spend an average of $152 per person, up 4 percent from last year’s previous record of $146. [Read more...]

Faber-Castell Launches Target Collection Nationwide

50212708Faber-Castell launches its Premium Children’s Art Products brands at Target stores nationwide. The 12-piece collection is set to debut this week, and will include spring-inspired kits and classic staples for kids.

New products available include the Paint by Numbers Museum Series, Sunflowers, Do Art Watercolor Pencil Art, and Young Artist Learn to Paint Set.

NPD Reports February 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Jan. 29 to Feb. 25, 2017 declined 21 percent to $724 million compared to last year, according to analysis from The NPD Group. [Read more...]

Moose Toys, Build-A-Bear Workshop Enter Licensing Agreement

ShopkinsLogoMoose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East.  [Read more...]

Bonkers Toys Launches Blind Bags bendable blind bag toys, from Bonkers Toys, arrived at Target stores across the U.S, and will roll out at Toys “R” Us, Hot Topic, and other national and regional locations starting next month.

Featuring 15 mystery Slithers in the first assortment, the collectibles in the blind bags are based on a selection of skins from the free app and game, Fans can can collect a variety of colors and patterns including rainbow, patriotic, and ultra rare versions.

To celebrate the launch, Bonkers Toys is hosting a #SlitherSelfie contest, where fans can share creative photos capturing their Slither in everyday adventures, such as at a soccer game, on the way to school, or any other Slither adventure in a real life situation. Bonkers Toys will select its top five favorite photos and the winers will receive a pre-release plush toy.

The product line will continue to expand this summer and fall with small and large plush, collector vinyl figures, backpack clips, and more.

Not familiar with the app? Check out our review!


Radio Flyer Celebrates 100th Anniversary

Screen Shot 2017-03-21 at 3.18.10 PMRadio Flyer launched a digital ad campaign in honor of the company’s 100th anniversary.

The campaign started with the company’s first-ever travel agency for kids, which opened for one day on March 18 in Chicago. The travel agency let kids imagine destinations that can only be reached with Radio Flyer vehicles. [Read more...]

Finalists Revealed for 2017 U.S. Bananagrams Challenge

BananagramsChallengeTwelve students are heading to the Grand Final of the U.S. Bananagrams Challenge in Rhode Island on April 1. The group defeated 15,000 other fourth through sixth graders throughout New England to earn a place in the final and will now compete to be crowned America’s “Top Banana.” [Read more...]

Sesame Workshop Introduces Julia, a Muppet with Autism


Sesame Workshop announced a new phase of its autism initiative Sesame Street and Autism: See Amazing in All Children, which welcomes Julia, a Muppet with autism. Julia was introduced last year in digital form and will come to life as a Muppet, in addition to a release of resources designed to increase awareness and understanding of autism. [Read more...]

Hasbro Announces Results of Monopoly Token Madness Vote

Screen Shot 2017-03-16 at 4.37.11 PM

The fans have spoken: The eight tokens set to “pass GO” in the next generation of Hasbro‘s Monopoly game are the Scottie dog, top hat, car, battleship, cat, T. rex, rubber ducky, and penguin tokens. The iconic thimble, boot, and wheelbarrow tokens, which are in the current game, will be replaced by the T. rex, rubber ducky, and penguin tokens in the next iteration of the game, coming out this fall. [Read more...]

Fisher-Price, BabyFirst Produce Parenting Tips Video Series

Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20. [Read more...]