Learning Express Inc. will open a flagship Learning Express Toys location, the first corporate-owned store since 1995, in the redeveloped Bedford Marketplace in Massachusetts in September. Adjacent to the toy store, Learning Express is introducing Learning Express Play, an activity center and play museum for kids ages 6 months through 8 years. [Read more...]
Edge Brands Ltd. entered a distribution agreement with PTX Performance Products to bring Edge Brands’ products to the North American market. PTX Performance Products will bring the company’s wheeled products and swim and water products to retailers across North America, with a focus on expanding Edge Brands’ presence in mass-market retailers and major specialty sporting goods stores.
Green Toys Inc. hired Ian Coats MacColl as the company’s first chief creative officer. With 25 years in the industry, MacColl will be responsible for overall product design, research, marketing, and strategy for the company.
MacColl has been consulting with Green Toys for more than five years, working to expand the product line to include new revenue opportunities consistent with the company’s sustainable mission. Previously, MacColl was vice president of research, design, and product development at Wham-O and managing director of IDEO.
Green Toys also recently announced the retirement of its co-founder, Robert von Goeben, who will remain involved with Green Toys in a consultant role though the end of the year.
Future of Play debuted MagicMeeMees, a new line of collectible figures. MagicMeeMees respond to motion and light thanks to the figures’ built-in technology, and allows kids to interact with other MagicMeeMees characters. The first season has 24 characters to collect—eight available now as single packs, and four more, which will come exclusively with the first four play set lands of MeeMeeopolis. In addition, 26 blind bag food items, Yummee Surprises, are available to purchase.
The Wish Factory LLC partnered with Saban Brands to manufacture and develop a line of Kawaii Cubes based on the Mighty Morphin Power Rangers TV series. The licensed collectibles are stackable plush that come in multiple sizes.
“We strive to continuously create engaging experiences for the Power Rangers brand with innovative partners such as The Wish Factory,” says Janet Hsu, chief executive officer of Saban Brands. “The success of Kawaii Cubes is undeniable and the new collection inspired by the Power Rangers is sure to resonate with fans globally.”
Green Toys is entering into the book category for the first time with Green Toys Storybooks. The first season of the line will feature three titles and features toys and characters from the Green Toys world.
The titles in the line include Train Off the Rails with Kody and Dot, Boats Built for Speed with Davey and Pearl, and Mixed-Up Trucks with Baxter, Rosie, and Gus. The pages of the book support “Guided Play,” which will help develop language skills, emotional intelligence, and abstract thinking. The characters in the stories face challenges they must identify and overcome with problem solving and teamwork. The Storybooks are printed on 100-percent post-consumer recycled paper using soy ink. [Read more...]
Nominations are now open for the 2016 Toy & Game Inventor of the Year (TAGIE) Awards, an annual gala event during Chicago Toy & Game Week that celebrates the achievements of inventors, designers, and industry leaders. Toy and gaming industry professionals can submit nominations online through Sept. 1. [Read more...]
Alex Brands launched Lil Lockitz, a line of custom lockets for kids to personalize. Kids can make necklaces, bracelets, and key chains with the lockets they design themselves.
The initial collection features eight products, including Memory Studio, Best Friend Party Pack, which makes 18 lockets for necklaces, bracelets, and key chains; Selfie Set, with lockets featuring a selfie or photo with friends; Pets Set, which makes six lockets featuring kids’ favorite animals; Sweets Set, featuring sweet treat charms; and Vacay, Rock Star, or Juice Bar Set, with which kids can create three keepsake lockets, themed as their favorite vacation, rock ‘n roll, or fruit charms. [Read more...]