Sweet Suite 2016

Lego Dimensions Expansion Packs Based on The Lego Batman Movie and Knight Rider Set for February Release

LegoDimensionsBatmanExpansionsWarner Bros. Interactive Entertainment revealed details around its three highly collectible Batman-themed expansion packs for Lego Dimensions that will be available on Feb. 10. The Lego Batman Movie Story Pack, Excalibur Batman Fun Pack, and Knight Rider Fun Pack will allow players to customize their playing experience to mix and match their favorite characters and universes with full compatibility. [Read more...]

Welspun Secures Patent for New Line of Augmented Reality Home Décor

TiltLogoWelspun has secured the “Interactive Textile Article and Augmented Reality System” patent, which protect Welspun’s new product line Tilt. The patent covers a system that has textile material with a design motif and an augmented reality software application. The software application is designed to allow a user to scan the design motif on the textile material, and enter an augmented reality portal that is thematically related to the design motif. [Read more...]

Auldey Toys Partners to Create Regal Academy Fashion Dolls

Auldey Toys of North America will be the master toy licensee for Regal Academy, an animated television series created by Rainbow and currently airing on Nickelodeon.

Designed for kids ages 5 and older, the full line of fashion dolls will launch next year and will include TV and marketing support. The Regal Academy toy line will be unveiled at next week’s Fall Toy Preview in Dallas.

Spielwarenmesse 2017 to Feature Tech2Play Zone

37afdd77-f0e6-4c71-af74-de6f5190bf24Spielwarenmesse 2017 will spotlight high-tech toys at the Tech2Play zone in Hall 4A. The area will give manufacturers a chance to present their product innovations in the robot toys, electronic pets, R/C drones, 3-D printing, and virtual play categories. [Read more...]

Mattel Launches Bloxels

Photographer Jeremy Lloyd / Stylist Sheryl FetrickFirst revealed at The Toy Insider’s Holiday of Play event, the Bloxels Box Set will be available at major retailers nationwide on Oct. 1. From a partnership between Mattel and Pixel Press, Bloxels is a hands-on building system that lets kids create their own video games directly onto the physical Bloxels Gameboard, and then activate it on the Bloxels Builder App on a mobile device to play out the game.

Made for ages 8 and up, kids will be able to build layouts of video games, use the blocks on the gameboard to build characters, use the app to capture a picture of the Gameboard and to customize it, and to challenge friends to beat a level that they built.

The updated Bloxels Box Set will feature design challenges specific to the Gameboard to truly integrate the physical and digital play.

The Toy Insider Unveils 2016 Hottest Holiday Toys

The Toy Insider 2016 Gift GuideThe Toy Insider unwrapped its 11th annual holiday gift guide today, including expert picks for the hottest toys and kids’ tech items of the 2016 season. The guide is broken out into three lists: the Hot 20, Top Tech 12, and STEM 10. With many options for kids of all ages, these 42 items are expected to top kids’ wish lists and be hard to find or sold out by Christmas.

“At The Toy Insider, we know play, and the toys in our holiday gift guide will have kids laughing, learning and playing in meaningful ways,” says Laurie Schacht, co-publisher and Chief Toy Officer, The Toy Insider. “Playtime is all about bringing the whole family together, and whether it’s an engaging new board game, an interactive play set, or an adorable tech pet, the toys on our list will get everyone having fun all season long and well into 2017.”

Click here to see the full guide!

Playmobil, DreamWorks Partner for How to Train Your Dragon Building Sets

PlaymobilHTTYDPlaymobil and DreamWorks Animation signed a licensing agreement for How to Train Your Dragon with a collection of original Playmobil sets die to release next fall. The deal marks the first time Playmobil’s product line will include licensed play sets inspired by an entertainment property. [Read more...]

TIA Announces New Dates for Fall Toy Preview 2017

The date for next year’s Fall Toy Preview is slated to take place from Monday Oct. 2 to Thursday, Oct. 5 at the Dallas Market Center in Dallas, according to the Toy Industry Association (TIA). The dates were carefully selected with the needs of TIA members in mind, says Jay Foreman, president of The Bridge Direct and chair of TIA’s Trade Show Committee. [Read more...]

MasterPieces to Launch Spot It! Sports Editions

MasterpiecesSpotITSportsMasterPieces Puzzle Co. will combine its new license for the game Spot It! with professional and collegiate sports organizations. MasterPieces received the license for Spot It! from Asmodee North America, and then teamed up with The National Football League, National Hockey League, and NCAA to franchise the card game. MasterPieces is also currently distributing the Spot It! Major League Baseball version for Asmodee. [Read more...]

ASTRA Certifies 28 New Play Experts

Play_EXPERTThe American Specialty Toy Retailing Association (ASTRA) has chosen 28 specialty toy retailers, sales representatives, and manufacturers to earn the ASTRA Certified Play Expert credential during ASTRA’s first in-person certification workshop held from Sept. 10 to 11 in Chicago, Ill.

The CPE Workshop provides networking opportunities, dynamic discussions, and hands-on activities to further support the message on the value of play. ASTRA also offers the option of becoming a Certified Play Expert with an online course with 10 modules followed by tests to confirm the candidate’s learning that can be completed at a pace that works best for the candidate. Click here for more information.