Saban Brands Partners with Fisher-Price, Bendon for Mighty Morphin Power Rangers Products

Oct7.SabanSaban Brands and Fisher-Price have teamed up for a new line of Imaginext products, inspired by the Mighty Morphin Power Rangers. The line will feature a range of figures, villains, weapons, Zords, and a giant Megazord. The Megazord will feature multiple levels of play, eight points of articulation, a disc launcher, ranger elevator, command center, and villain jail. All of the products will be available exclusively at Toys “R” Us in May, followed by a global rollout to additional retailer later in the year.

In addition, Saban Brands has partnered with Bendon Inc. for a Power Rangers Dino Charge product line of premium coloring activity books, stickers, puzzles, and more. The products will launch this month across multiple retailers including Hobby Lobby, Rite Aid, and Dollar Tree.

Washington State Children’s Safe Products Act Deadline Approaching

TIASafetyHelmetThe Toy Industry Association (TIA) is reminding members who sell children’s products in Washington State of an upcoming reporting deadline for the state’s Children’s Safe Products Act. By March 2, these companies are required to report the presence of any of 66 listed chemicals of high concern to children that may be found in their products. The full list of chemicals at the State of Washington’s Department of Ecology website. [Read more...]

Diamond Select Toys Introduces 18 Products, Five Licenses in Time for Toy Fair

Feb9.SpongebobDiamond Select Toys has unveiled 18 new products in time for the North American International Toy Fair in New York City, with five new licenses, including Comic Book Men, Predator, The Nightmare Before Christmas, SpongeBob SquarePants, and Valiant Comics. Products include Marvel Select Ant-Man Movie Action Figures, the Nightmare Before Christmas Jack and Sally Coffin Doll Set, Teenage Mutant Ninja Turtles Minimates Series 2 Foil Bag Counter Display, themed bottle openers, and more.

Digital Kids Conference at Toy Fair to Teach Creative Digital Playthings for Kids

DigitalKidsConference2015The Digital Kids Conference, taking place at the Jacob K. Javits Convention Center alongside the North American International Toy Fair (hosted by the Toy Industry Association), will teach play professionals how to engage and educate kids through digital toys and games. [Read more...]

Gund Creates New Line of Pusheen Products

Feb9.PusheenGund is bringing feline Internet sensation Pusheen to life in a new line of plush. The chubby gray tabby cat, known for her love of cuddles, snacks, and dress-up, was one of the seven original Facebook sticker sets. [Read more...]

K’NEX Brings STEM-Based Building Sets Designed to Empower Girls

415533 43533 Mighty Makers Up Up and AwayK’NEX Brands is introducing Mighty Makers, a line of construction toys designed to empower girls through creative and stimulating building ideas. An all-female marketing and design team created the new building sets, intended for girls ages 7 and up, to encourage science, technology, education, and mathematics (STEM) learning.

The sets include colorful rods, connectors, panels, an exploration card for additional educational fun, and engaging story-based instructions that follow the life of a female character included in the set. The Mighty Makers line features the topics of aviation, going green, amusement park rides, making a home, and exploring the depths of the ocean.

Activision Introduces Valentine’s Day, Easter Toys for Skylanders Trap Team

Feb9.LovePotionActivision Publishing is bringing several special editions to the Skylanders Trap Team roster, including a new holiday-themed characters and springtime toys. Just in time for Valentine’s Day, Love Potion Pop Fizz, a wild-and-crazy potion-brewing hero from Skylands, is now available and features a limited edition design both in-game and on the toy.  [Read more...]

Activision Unveils Special Edition Crayola Color Alive! Skylanders Trap Team Starter Pack, Cereal Boxes from General Mills

Feb9.SkylandersActivision Publishing has partnered with General Mills and Crayola for new products that will bring the Skylanders experience to fans. Beginning on February 14, fans in North America can play an interactive version of the Skylanders Skystones mini-game on specially marked Big-G cereal boxes, with packs located inside boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Trix, Lucky Charms, and more. [Read more...]

TIA to Host Programs and Events for Global Toy Fair Participants

TIAThe Toy Industry Association (TIA) has created programs and events for exhibitors, retailers, and members of the media for the North American International Toy Fair. The agenda is as follows:

International Visitor’s Welcome Reception on February 14, 6 to 7:30 p.m. The TIA will encourage registered international Toy Fair exhibitors, buyers, members of the media, and invited trade officials to meet and mingle.

U.S. Market Research Presentation on February 15, 8:30 to 9:30 a.m. International toy companies can receive help identifying potential expansion opportunities within the U.S. [Read more...]

Tickets Available for I Am Big Bird Screening During Toy Fair in NY

Feb4.BigBirdTickets are on sale for a special screening of the documentary I am Big Bird: The Caroll Spinney Story, which is scheduled to take place at 8 p.m. on Monday, February 16 during the North American International Toy Fair in New York City. Tickets may be purchased online for $25, including general admission to the movie, popcorn, soda, and a commemorative gift; VIP tickets may be purchased for $125, including a pre-screening reception.

The feature-length documentary chronicles the life of Caroll Spinney, who has played Big Bird and Oscar the Grouch on Sesame Street since 1969. The film contains footage of Spinney’s life and his collaboration with Jim Henson. The screening will take place at 8 p.m. at the AMC Theater on West 42 St., and there will be a Q&A session after the screening.