NPD Reports May 2017 Video Game Sales

npd-group copyTotal industry spending for video game hardware, software, and accessories from Apr. 30 to May 3, 2017 declined 11 percent to $542 million compared to last year, according to analysis from The NPD Group. [Read more...]

Zuru Launches #FreeYourFidget Campaign

ZURU_Fidget CubeZuru is kicking off the launch of its fidget toys—including The Original Fidget Cube and the Zuru Spiner—at retailers worldwide with a #FreeTheFidget campaign. The fully integrated global marketing campaign spans TV, digital, and PR, and encourages everyone of all ages to freely fidget. [Read more...]

3Doodler Launches Kickstarter Campaign

3doodler_startrek3Doodler launched a Kickstarter ‘Gold’ campaign for limited-edition Star Trek Crew Edition pen sets inspired by Star Trek: The Original Series and Star Trek: The Next Generation. All Crew Edition pen sets come with a limited edition 3Doodler Create 3D pen, numbered engravings, an additional pack of plastic, Star Trek Project Stencils, and a 3Doodler Star Trek Leather Pouch. [Read more...]

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

npd_statsAccording to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers. [Read more...]

Ken Joins Barbie Fashionistas Line with 15 New Dolls

2017Ken_Photogroup

Today, Mattel is expanding its line of Fashionistas dolls with 15 new and diverse Ken dolls, featuring three body types—slim, broad, and original—and a variety of skin tones, eye colors, hairstyles, and fashion looks.

Last year, the Barbie Fashionista line expanded with three new Barbie body types—tall, curvy, and petite—along with new skin tones, eye colors, hairstyles, and on-trend fashions and accessories. [Read more...]

Lego Worlds Adds Classic Space DLC Pack

LEGOWorldsSpaceThe first downloadable themed content pack for Lego Worlds, will be available July 5 from Warner Bros. Interactive Entertainment, TT Games and The Lego Group. The Classic Space Pack will include new quests, characters, builds, and vehicles from the Lego Space plays sets.

Players can blast off, explore the farthest reaches of space, and embark on new adventures with friends as they travel across Worlds in a Space Buggy, fly through the atmosphere in the Space Cruiser, excavate the new Moon biome in the Mineral Detector, or land the one man spaceship on the new Classic Space Theme World.

LEGO Worlds will also be coming to Nintendo Switch this fall, and is now available for pre-order. The physical version features access to two bonus packs of premium DLC including Classic Space, and a digital version features the base game with the DLC available separately on the eShop.

Mattel, Fosun to Launch Child Development Clubs in China

Mattel LogoMattel Inc. signed an agreement to form a new joint venture with Fosun Group, subject to Chinese regulatory approvals, to introduce a network of  learning and play clubs for children and families across China.

Mattel will contribute to the design of a custom development program, aiming to incorporate hands-on play experiences as part of the educational services offered at the clubs. Fosun’s Club Med subsidiary will apply its experience in operating kids’ clubs, including event design, process creation, and trainings.  [Read more...]

Hasbro Sets 100 Percent Renewable Energy and Carbon Neutrality Goal

Hasbro LogoHasbro Inc. set a 100 percent renewable energy use and carbon neutrality goal across its owned and operated global operations. For the past two years, the company has achieved its previous goal of 100 percent renewable energy and carbon neutrality in the U.S.

Hasbro purchased 25,699 megawatt-hours of renewable energy certificates (RECs) to address 99.6 percent of its 2016 global electricity consumption. Additionally, the company purchased carbon offsets in 2016 to address its global carbon footprint. Cumulatively, this reduction in Hasbro’s carbon footprint is similar to growing 766,411 trees per year for 10 years or not using 69,513 barrels of oil. [Read more...]

TMI Toymarketing Intl. Inc. Owner Retires

Wilfried G. Demisch, owner and president of TMI Toymarketing Intl. Inc. announced retirement from his business and the closure of the company by July 31.

The company has been importing and distributing the Gymnic Line to specialty toy retailers for more than 32 years. Kettler International Inc. will be the new exclusive U.S. distributor effective August 1.

Kellogg’s Froot Loops Launches “Whatever Froots Your Loops” Campaign this Summer

frootloopscampaign_360Kellogg’s Froot Loops introduces “Whatever Froots Your Loops,” its first campaign in 50 years. Froot Loops partnered with the creators behind three different brands—Neff Headwear, Timbuk2, and State Bicycle Co.—to design gear and accessories that inspire adult fans to do what makes them most happy.

The Froot Loops campaign launched today with the debut of the Neff + Froot Loops Toucan Sam Shades, and will continue to run throughout the summer. The Neff + Froot Loops Toucan Sam Shades features interchangeable faceplates and arms in four colors. The set comes with a Toucan Sam cleaning cloth and 80 combinations to unlock. [Read more...]