Spinballs Changes Name to Fun in Motion Toys

FunInMotionToysSpinballs LLC will now be doing business as Fun in Motion Toys on the heels of it’s newest product launch, mozi. Under its new name, the company will release additional products with a “fun in motion” theme.

The company was founded in 2010 and introduced to brick-and-mortar stores in 2015 with its flagship item, Spinballs LED Poi. The  launch of the company’s second item, mozi, sparked the name change.

Fun In Motion’s products can be found in more than 600 independent and specialty toy stores nationwide and its website.

ASTRA to Offer Workshop on Play and Child Development

astra_logo_smallThe American Specialty Toy Retailing Association (ASTRA) will offer a two-day, in-person, hands-on workshop in September as part of its Certified Play Expert program, a professional education initiative to help toy industry retailers, sales representatives, and manufacturers strengthen their businesses through increasing their knowledge about play and child development.

The two-day workshop will be held in Chicago on Thursday, September 14, 2017 and Friday, September 15, 2017. Participants will get research-based instruction in several core areas, including theories of child development, characteristics of major developmental stages, types of play and their benefits, advocating for play, and making sense of play. Information about the program, how to register, and deadlines for participation is available here.

Nominations Now Open for 14th Annual Women In Toys Wonder Women Awards

WonderWomanNominations for Women in Toys, Licensing & Entertainment (WIT)‘s 14th Annual Wonder Women Awards are now open. The awards honor top female thought leaders, executives, entrepreneurs and other changemakers whose work or product has made a positive impact in toys, licensing, and entertainment. Honorees will be celebrated at the annual Gala on Sunday, Feb. 18, 2018 at Pier 60, Chelsea Piers, during New York International Toy Fair.  [Read more...]

Kellytoy Unveils Squishmallows Collection

Kellytoy_SquishmallowsKellytoy is set to launch its new collectible line, Squishmallows. Eight styles and four sizes will launch at retail in September, including pink and blue penguins, purple and grey owls, a cat, a frog, and a hedgehog. Four special editions will be available later this year, and the line will expand next year with seasonal styles for Valentine’s Day and Easter.

Each Squishmallow’s character’s background story is detailed on the printed hangtag. Sizes available include clip-ons, small, medium, and large. The plush toys are made of super soft spandex and polyester stuffing, similar to memory foam.

Spin Master Expands Zhu-Universe with New Toys and Accessories

Spin_ZhuZhuSpin Master Corp. expands the world of ZhuZhu Pets with new interactive Zhu Zhu Pets products and accessories.

The colorful hamsters feature increased playability with three modes of play, including Explore, Nurture, and Dance. With the push of a button located on their back, the Zhu will scurry around using a motion sensor in their nose to navigate and avoid obstacles. Several characters from the ZhuZhus, an animated series from Nelvana and Cepia LLC, include Pipsqueak, Num Nums, Chunk, and Mr. Squiggles.

New accessories include the ZhuZhu Pets Adventure Ball, Wheel and Tunnel, and Hamster House Playset. ZhuZhu pets are available now at all major retailers.

Toys “R” Us Names Former USMC Veteran as Executive Officer, U.S. Marketplace Operations

toysrus.croppedMark Johnson was named Executive Vice President, U.S. Marketplace Operations, of Toys “R” Us effective immediately. He will report directly to Chairman and CEO Dave Brandon. [Read more...]

Moose Toys Launches Oonies

Moose_oonies_bOonies, from Moose Toys, is hitting retail stores this month. This new activity toy is a way for kids to craft their own balloon-like art. The pellets are inflated into bubble-like Oonies that stick together and can hold a range of accessories.

The Oonies Starter Kit provides an inflator, pellets, accessories, eyes, and connectors. No glue or water is needed to the balloons to stick to each other, so there is no mess. Additional themed refill packs will be included, such as Ocean Adventure, Jungle Wildlife, Monster Mania, and Pets.

WowWee Launches Fingerlings

WowWee_FingerlingsWowWee is launching Fingerlings on Aug. 11 across the U.S. For the first week of sales, the company will donate $1 per unit to the animal conservatory nonprofit, WildAid.

Fingerlings Baby Monkeys is a line of six robotic pets that come to life with more than 40 sweet and silly interactive animations including realistic monkey sounds, blinking eyes, and gripping hands. Kids can pet and swing them to see how they react, and even blow kisses or rock them to sleep. Fingerlings come in six different personalities: Purple (Mia), Blue (Boris), Turquoise (Zoe), Pink (Bella), and Black (Finn).

Toys “R” Us Returns to Times Square with Temporary Holiday Shop

TRUTimesSqAfter a nearly two-year absence, Toys “R” Us will temporarily return to Times Square for the holiday season in response to consumer demand. The company will open a 35,000 square-foot store located at 1455 Broadway in the Knickerbocker Building. [Read more...]

LEGO Worlds Adds Monsters DLC Pack

LEGOWorldsMonstersMonsters, the second downloadable themed content pack for LEGO Worlds, will be available in October. From Warner Bros. Interactive Entertainment, TT Games and The LEGO Group, the Monsters Pack adds Monster Town, a peculiar place full of scary quests, terrifying creatures, haunted houses and ghastly vehicles sure to send chills down players’ spines. In Monster Town, Halloween is celebrated every day and delinquent zombies are taking their trick-or-treating a bit too seriously.  Players must use their LEGO brick building skills to repair the damage and scare away the zombies with tricks of their own. [Read more...]