PBS KIDS Expands Multi-Year Partnership with Whole Foods

PBSKids_WholeFoodsPBS KIDS continues its multi-year partnership with Whole Foods Market with a variety of toys, including a new line of sustainable wooden toys for children. Part of a new licensing partnership between PBS KIDS and Maxim Enterprise Inc., the new collection of PBS KIDS EverEarth products spans multiple product categories for both indoor and outdoor play. Additionally, PBS KIDS will debut eight new plush animals, made by Aurora, available exclusively at Whole Foods Market this holiday season. [Read more...]

YouTube Star Karina Garcia Launches Official Make-Your-Own Slime Kit

craftcity_slime_blogYouTube star Karina Garcia launched a new brand, Craft City by Karina Garcia. Widely known for her DIY slime videos, Garcia partnered with Brandable to launch Craft City with the release of the first product, the Official Make-Your-Own Slime Kit by Karina Garcia, which is now exclusively available nationwide at Target both in-store and online.

Garcia and Brandable started working together earlier this year with suppliers to create designs, source, and manufacture safe materials. The kit includes everything kids need to assemble eight different slime creations, including a variety of color tablets, blue glitter, glow coloring powder, and more. Garcia also reveals exclusive tips and tricks, while still encouraging her fans to follow her motto of, “Creating On Your Own Terms” and adding any desired unique fun to the recipes.

Skyrocket Launches Sky Viper V2450 GPS Drone


Skyrocket LLC launched the Sky Viper V2450 GPS Streaming Video Drone, the company’s latest drone. The new drone features a return-to-home button, a built-in GPS, and is made with ArduPilot firmware and uses positional awareness for easy navigation.

The new Sky Viper GPS Drone is one of nine different drones to choose from in the Sky Viper line, including the Sky Viper Stunt Drone, which is the number one selling toy drone in the U.S. for August 2017, according to The NPD Group.

In addition to high-tech features, the drone is durable and has user-friendly navigation. Users can navigate the drone with one finger and a single joystick or maintain a stable hover in mid-air with no hands on the controller. Then, with the press of a button, the built-in GPS automatically brings it home.

The Sky Viper GPS Drone uses a network of satellites for positional awareness, pinpointing its exact location in relation to the pilot. The drone also continuously checks its position and self-adjusts as needed, automatically correcting for the effects of wind to maintain its coordinates.

Sky Viper V2450 GPS Streaming Drone is currently available at all major retailers.

Wham-O to Launch Stay ‘N Play Line

Stay N Play blog

Wham-O will launch its new Stay ‘N Play line, a mix of indoor party games for the whole family. The line includes an assortment of challenging and timed party and inflatable games.

Each of the 20 Stay ‘N Play games will take between one and five minutes to complete, such as seeing who can use his or her body to shake the most ping pong balls out of a plastic container attached to his or her waist in a minute, or a race to see which team can throw the most balls in the plastic cups fastened to one teammate’s arms and legs.

The line will be available in October next year, and orders are currently being accepted.

Swimways Corp. Enters Distribution Partnership with Tucker Toys

Swimways Corp., a subsidiary of Spin Master Corp. entered a new distribution partnership with Tucker Toys. Beginning Jan. 1, 2018, Swimways will become the exclusive distributor in the U.S., Canada, Mexico, and Italy for Tucker Toys’ Phlat Ball, Zoingo Boingo Pogo, Disc Jock-e, and Kite-A-Pult.

Voting is Now Open for ChiTAG’s 2017 TAGIE Awards

TAGIE.AwardsThe Chicago Toy & Game Group named the nominees for the 10th Annual Toy & Games Innovation (TAGIE) Awards. Nominees for each category were selected by industry peers, and voting is now open for members of the media, industry, and public until Oct. 31. The 2017 TAGIE winners will be announced on Nov. 17 as part of the 15th Annual Chicago Toy & Game Week. [Read more...]

Disguise Launches Minecraft Costume Line

disguise_minecraftDisguise Inc., the Halloween costume division of Jakks Pacific Inc., launched the first Minecraft costumes and accessories collection. The line is available now at retailers nationwide. The costumes and accessories are based on characters from Minecraft, the sandbox video game where players mine and craft 3-D blocks in a world of varied biomes and terrain. [Read more...]

Mattel Names New Members to Leadership Team

Mattel LogoMattel Inc. appointed Joseph J.  Euteneuer as Chief Financial Officer (CFO) effective Sept. 25, and Sven Gerjets as Chief Technology Officer (CTO), Amy Thompson as Chief People Officer (CPO), and Nancy Elderas Chief Communication Officer (CCO), effective immediately. The executives will work closely with CEO Margo Georgiadis and the Mattel leadership team to support Mattel’s strategy focused on delivering enhanced and sustainable growth. [Read more...]

Kids India Exhibits Products from 150 Exhibitors

KidsIndia_LogoThe fifth Kids India took place in Mumbai from Sept. 21 to 22, with 4,154 attendees seeing products offered by 150 exhibitors from eight countries. The trade show was shortened to two days due to heavy monsoon rains. Kids India is organized by Spielwarenmesse India Pvt. Ltd., a wholly-owned subsidiary of Spielwarenmesse eG. [Read more...]

ICTI CARE Seeks Toy Industry Views on Program Enhancements

ICTICareICTI CARE currently seeks consultation of proposed enhancements to its program. These updates include an enhanced, graded ICTI CARE Audit Checklist—the standard against which all factories are certified—and the introduction of a new Star Rating System for ICTI CARE Certification. [Read more...]