Finalists Revealed for 2017 U.S. Bananagrams Challenge

BananagramsChallengeTwelve students are heading to the Grand Final of the U.S. Bananagrams Challenge in Rhode Island on April 1. The group defeated 15,000 other fourth through sixth graders throughout New England to earn a place in the final and will now compete to be crowned America’s “Top Banana.” [Read more...]

Sesame Workshop Introduces Julia, a Muppet with Autism


Sesame Workshop announced a new phase of its autism initiative Sesame Street and Autism: See Amazing in All Children, which welcomes Julia, a Muppet with autism. Julia was introduced last year in digital form and will come to life as a Muppet, in addition to a release of resources designed to increase awareness and understanding of autism. [Read more...]

Hasbro Announces Results of Monopoly Token Madness Vote

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The fans have spoken: The eight tokens set to “pass GO” in the next generation of Hasbro‘s Monopoly game are the Scottie dog, top hat, car, battleship, cat, T. rex, rubber ducky, and penguin tokens. The iconic thimble, boot, and wheelbarrow tokens, which are in the current game, will be replaced by the T. rex, rubber ducky, and penguin tokens in the next iteration of the game, coming out this fall. [Read more...]

Fisher-Price, BabyFirst Produce Parenting Tips Video Series

Fisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20. [Read more...]

Gund Donates More Than a Thousand Cans of Pet Food

GUNDdonationGund delivered a donation of more than one thousand cans of pet food to St. Hubert’s Animal Welfare Center today. Gund pledged one pet food can to St. Hubert’s for every business card collected during this year’s North American International Toy Fair.

Founded in 1939, St. Hubert’s Animal Welfare Center is a nonprofit organization dedicated to the humane treatment of animals. St. Hubert’s has two locations in Madison and North Branch, New Jersey.

Build-A-Bear Workshop Rolls Out Spring Collections

BABWEasterBuild-A-Bear Workshop Inc. launched several new furry friends in its stores and online for the Easter season, and more additions will roll out later this month and in April. Guests can also personalize voice messages to any furry friend to create a Build-A-Sound recordable sound chip, available in stores and online.

Build-A-Bear Workshop introduced five Make-Your-Own Easter furry friends: Spring Splash Bunny, Cocoa Créme Bunny, Spotty Dotty Bunny, Vanilla Swirls Lamb, and Cheerful Chirps Chick. Hide & Go Beep sound chips can be added for kids to play hide and seek.

Promise Pets are now available, including a Shih Tzu, Tuxedo Cat, Copper Golden Retriever, and Lop Bunny. Kids can host an elegant tea party with the Make-Your-Own Time for Tea Bear. The bear features satin pink paws and a flower print on white fur, and kids can complete the party look with a sequin dress and floppy hat accessory. In addition, Starlight Glimmer has joined the My Little Pony collection.

Debuting later this month, Build-A-Bear Workshop will introduce the Panda Cub and Tiger Cub. The Grey Arabian Horse will join the Horse & Hearts Riding club.

In April, Cakes ‘n Treats Bear, part of the baking collection, will roll out, featuring bright blue fur, pink ears, and paw pads that resemble a cupcake. The Pastel Swirl Kitty will also be introduced, featuring soft purple, pink, and blue fur.

This spring, Build-A-Bear Workshop and Build-A-Bear Foundation have partnered with Petfinder Foundation to help teach children about the kindness, compassion, and responsibility associated with owning a pet. From April 1 to May 31, Build-A-Bear Workshop guests can make a donation in stores or online to support Petfinder Foundation’s local outreach programs that educate children about pet ownership. All money collected will go directly to the national grant program administered by Petfinder Foundation.




Jakks Pacific Sells $19.3 Million of Common Stock to Hong Kong Meisheng Culture Co. Ltd.

jakks_logo_new copyJakks Pacific Inc. entered into an agreement with Hong Kong Meisheng Culture Co. Ltd. to sell 3,660,891 million shares of the company’s common stock to Meisheng for a total purchase price of $19.3 million. The transaction is subject to approval by the shareholders of Meisheng’s parent company and regulatory filings in China by Meisheng. [Read more...]

Hasbro Recognized as One of the World’s Most Ethical Companies for Sixth Consecutive Year

Hasbro LogoThe Ethisphere Institute named Hasbro Inc. as a 2017 World’s Most Ethical company. This marks Hasbro’s sixth consecutive year of being recognized, and is one of three companies to be named from the consumer products sector.

This year is the 11th year that Ethisphere has honored those companies who recognize their role in society to influence and drive positive change, consider the impact of their actions on their employees, investors, customers, and other key stakeholders, and use their values and culture as an underpinning to the decisions they make every day. [Read more...]

Mattel Commits $50 Million to UCLA Mattel Children’s Hospital

UCLAchildrenshospitalMattel Inc. will gift UCLA Health $50 million to fund an expansion of the UCLA Mattel Children’s Hospital and help establish a pediatric center and research hub focused on improving children’s health. A committed partner for more than 20 years, Mattel has provided more than $80 million to UCLA in support of the university and health care system.  [Read more...]

Excell Marketing Appoints Tim Nolan as President of Bulls-i-Toy Division

BullsIToyExcell Marketing LC appointed Timothy J. Nolan as president of the Bulls-i-Toy Division effective March 6.

Nolan was most recently president of Imperial Toy LLC. Prior to being president of Imperial Toy, Nolan provided strategic and creative direction to Imperial as its leader of the sales and marketing teams. Before joining Imperial Toy, Nolan held several buying and analytical roles in the corporate merchandising divisions of Target Corp. and Walgreens.