Author: Maddie Michalik

TCG to Debut Miffy Preschool Games and Puzzles

TCG is expanding its licensing portfolio with a new line for preschoolers based on Miffy. Its new Miffy games and puzzles will be available at retail beginning in the spring of next year. Miffy’s Adventures Big and Small is a CGI-animated TV series that premiered in the U.S. on Nick Jr. last year in October, as well as in Canada on TVO and Knowledge Network. The preschool series features the adventures of the bunny whose explorations lead to worlds of discovery. Miffy’s 3-D stop-motion animated series, Miffy and Friends, airs on...

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Breyer Appoints Executives as Company Plans for Growth

Breyer named Rick Rekedal executive vice president of brand and business development as the company plans to grow its retail, licensing, and consumer-driven business. In more than 20 years at DreamWorks Animation, Rekedal spearheaded cross-company initiatives to developed global licensing, interactive and retail programs for franchises such as Trolls, How to Train Your Dragon, Shrek, Madagascar, Kung Fu Panda, and the animated film Spirit: Stallion of the Cimarron. Rekedal joins Breyer to develop the classic model horse brand into a broad lifestyle franchise, positioning the company for growth through expanded product categories, content development initiatives, licensing, and retail partnerships. To help further develop the brand, Breyer also...

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Spielwarenmesse Chooses ToyCocktail Competition Winner

As part of Nuremberg’s ToyCity initiative, Spielwarenmesse eG launched a competition for a ToyCocktail to be served during its trade show. The competition took place on Dec. 5 and is now in its 14th year. Nine inner-city bars were competed for the top spot, attempting to impress the jury of four experts with their creative concoctions. “Toyropa,” by Bar Europa, won the most amount of points and will be served at special events during  Spielwarenmesse from Jan. 31 through Feb. 4 and at nine participating bars around the city. The jury members included three bar experts: Adriano Paulus and...

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AIB Survey Reports Specialty Retailers Respond Quicker to Shifts in their Sectors

A new national survey of independent retailers finds that shifts in the retail sector are playing out differently for specialty retailers than they are for chain, according to the American Specialty Retailing Association (ASTRA). Two-thirds of survey respondents report that their smaller size and greater understanding of their local markets makes them more nimble than national chains and better positioned to respond to shifts in their sector. The survey, conducted by Advocates for Independent Business (AIB), gathered data from over 850 independent retailers in 49 states in the U.S. Their responses provided insight to they perceive the way their distinct attributes set them apart from...

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Jazwares Debuts Roblox Celebrity Collection

Jazwares today introduced the Roblox Celebrity Collection of action figure toys, available exclusively online and in stores at Walmart. This new collection is inspired by Roblox developers and is designed to integrate with the full line of Roblox action figures for kids. The Roblox Celebrity Collection includes game packs and playsets from top games on the platform, including “Top Roblox Runway Model” and “Neverland Lagoon.” Each toy includes a code for a unique virtual item that can be added to a player’s wardrobe on Roblox. The new Celebrity Collection will be supported by a comprehensive marketing campaign including events, in-store...

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