HoliDAY of Play 2015

TIA to Host Webinars on Toy Export Opportunities in Australia and Mexico

TIA LogoThis fall, the Toy Industry Association (TIA) will host two webinars to help companies assess the benefits and challenges of expanding into the Australian or Mexican toy markets. The webinar, entitled “Expanding the Global Toy Marketplace: What U.S. Companies Should Know about Entering Australia,” will take place on September 30 at 2 p.m. A webinar addressing the Mexican market is scheduled for the following day, October 1, at 2 p.m. ET.

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Legoland California Resort Spins Out New Ninjago Land

Lego NinjagoNext year, the Legoland California Resort will add a new Ninjago-themed land, which will include Ninjago: The Ride. Guests will enter the new Ninjago land through a giant archway behind the resort’s Imagination Zone, which is designed to lead them into a courtyard where they begin their ninja training.

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TIF Launches Auction to Benefit Children in Need

TIFLogoThe Toy Industry Foundation (TIF) launched its second annual auction in collaboration with Charitybuzz. It features both unique experiences and exclusive items, such as a meet-and-greet with Mark Cuban, a rare Karl Lagerfeld Barbie doll from Mattel, and a private lunch with Soren Torp Laursen, the president of Lego Systems Inc.

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University Teams with Schoolchildren on World’s Largest Meccano Build

Prof. Trevor Whittaker from Queen's University walks the bridge this past Saturday.

Prof. Trevor Whittaker from Queen’s University walks the bridge this past Saturday.

With the help of Spin Master Corp., Queens University Belfast’s Civil Engineering Department completed The Big Bridge Build, which spans nearly 100 feet across Belfast’s Clarendon Dock. This past Saturday, officials from Guinness World Records confirmed the bridge is the world’s largest Meccano structure.

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Lost My Name Is Looking for One Lucky Child to Read a Storybook to—from Space

OP9Uyd99hTZ9Clb47r4yLxjT7mEjCx2hV6wmMFvphO4[1]Lost My Name, which creates personalized storybooks, has teamed with Story Time from Space, NASA, and CASIS to send a copy of its new book up to the International Space Station, where it will be read to a child. Fittingly, the book is entitled, The Incredible Intergalactic Journey Home, and is about a child lost in space who has to find their way back home.

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Fisher-Price Enters Multi-Year Play Area Partnership with CBL and Playtime

FisherPriceFisher-Price Inc. has entered into a five-year partnership with CBL & Associates Properties Inc. and Playtime LLC to design soft play area attractions at select CBL malls nationwide. Each play area will resemble a larger-than-life toy box featuring brands such as Thomas & Friends, Little People, and more.

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Young Toy Professionals Invited to Networking Cocktail Party in Dallas

TIA LogoThe Toy Industry Association (TIA) Young Professionals Network (YPN) will host a networking cocktail party on October 7 at the Hilton Anatole in Dallas. The event is free for all to attend, and will take place following the close of the second day of Fall Toy Preview.

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MGA Entertainment Launches Bratz App

Bratz App 1Earlier this month, MGA Entertainment launched its Bratz App, which gives users the ability to create worlds in the digital space by customizing Bratz avatars, fashions, and the Bratz Create It Yourself (CIY) Shoppe.

Follow the link to see hi-res screenshots.

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Barbie Honors Zendaya with One-of-a-Kind Doll for Upcoming Benefit Concert

Barbie Honors Zendaya At Rock 'N Royals Benefit ConcertMattel‘s Barbie brand is honoring Zendaya with a one-of-a-kind doll to be presented at the Barbie Rock ‘N Royals Concert Experience on September 26 at the Hollywood Palladium. The doll commemorates the singer’s Vivienne Westwood look from the 2015 Oscars Red Carpet.

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Toys “R” Us Reports Second Quarter Results, Announces Seasonal Hiring

ToysRUsLogo copyThis past Tuesday, Toys “R” Us Inc. reported financial results for the second quarter ended August 1. For the quarter, Adjusted EBITDA was $122 million, compared to $83 million in the prior year period. In addition, domestic operating performance improved significantly as domestic gross margin rate remained strong. Internationally, the company continued its positive comparable store net sales trend with particular strength in Canada, Central Europe, China, and Southeast Asia.

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