Innovative Stroller Zone and Electronic Pre-School Zone to Debut at Toy & Hobby China and Baby & Stroller China

MesseFrankfurtLogoTwo of the biggest toy and baby product fairs in southern China, Toy & Hobby China and Baby & Stroller China, will kick off on April 8, marking their first editions under Guangzhou Li Tong Messe Frankfurt, a new joint venture formed between Messe Frankfurt (HK) Ltd and the Guangzhou Toy Association last November. Both three-day events, held in the Poly World Trade Expo Center in Guangzhou, will run through April 10. Featuring nearly 1,300 toy and baby product exhibitors, they are expected to draw over 40,000 trade visitors.

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Play Visions Introduces Sands Alive! Glow, Hopes to Glow Kids’ Minds

Play Visions has introduced Sands Alive! Glow—a new type of toy sand with a customizable glow feature. Along with making creations that glow in the dark, kids can use the Sands Alive! Glow tools to doodle in the sand.

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Amazon.com Launches STEM Toys & Games Store

Amazon.com today launched its STEM Toys & Games Store, a single destination for discovering products that are meant to help children of all ages develop science, technology, engineering, and math-related skills.

STEM was the second most-visited category, as well as the second highest in terms of sales volume for Amazon during the most recent holiday season.

Zuru Bunch O Balloons to Launch Experiential Marketing Campaign, Plans Big Splash at The Color Run

ZuruLogoLast year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.

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Diamond and Marvelshop.com Take Aim with New Hawkeye Figure

Hawkeye with Lucky outside boxTo honor Hawkeye, one of the few non-powered members of the Avengers, Diamond Select Toys and marvelshop.com have teamed up on an exclusive Hawkeye figure, featuring sculpting by Gentle Giant Studios and 16 points of articulation.

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California Toy Day Offers Updates on Port Operations and Chemical Regulations

TIAAccording to the Toy Industry Association (TIA), back-ups and delays at congested California ports have meant millions of dollars lost for toy companies around the country. At the TIA’s 5th Annual California Toy Day, scheduled to take place in Sacramento on April 14 to 15, there will be discussions regarding what is being done now—as well as what strategies are in place for the future—to prevent recurring port problems.

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Autism Speaks and Learning Express Toys Partner Up

LearningExpressLogoLearning Express Toys (LE Toys) has entered a yearlong partnership with Autism Speaks, and will offer different ways for shoppers to donate to the organization, which supports people with Autism.

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Toys Lead All Categories in European Commission’s Consumer Product Report

Last year, toys were among the most common product categories to receive health and safety notifications in Europe, according to the European Commission’s 2014 Report on the Rapid Alert System for Dangerous Products (RAPEX). Toys led the most common product categories notified with 28 percent, though only 11 percent of the notified toys were subject to follow-up actions. According to the Toy Industry Association, the percentage of notified toys is not surprising, considering how toys are a particular focus for market surveillance authorities and represent a significant proportion of products examined by them.

The full 2014 RAPEX, which operates through a network of 31 countries that exchange information on non-food products, can be found online in .pdf form.

PlayScience Unveils New Study Showing Gender Influence on Parents’ Digital Preferences for their Children

PlaySciencelogoPlayScience recently unveiled a new study showing parents’ perceptions about their child’s technology and media use is heavily influenced by their child’s gender—along with device type and perceived educational value. The study was conducted with a national survey of 501 parents of children between the ages of 2 and 9 years old.

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Kids Russia Reflects the Nation’s Interest in Toys

Toys & Kids RussiaKids Russia, which took place from March 11 to 13 in Moscow, saw a steady number of trade visitors at 10,591 retailers and buyers in attendance, compared to 10,406 last year. A total of 242 companies presented new products at the Crocus Expo International Exhibition Centre, including nine exhibitors on the international pavilion organized by World of Toys by Spielwarenmesse eG.

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