Toy State Kicks Off Five-Race Sponsorship with Tommy Baldwin Racing

ToyState.Nikko2015NascarToy State has signed on as primary sponsor for the Tommy Baldwin Racing (TBR) No. 7 car. The Nikko/Toy State car is currently being prepped for NASCAR’s marquee race, the 2015 Daytona 500, scheduled to take place on February 22.

“For nearly six decades, Toy State and Nikko-branded toys have created the thrill of auto racing through imaginative play,” says Andy Friess, senior vice president of global marketing. “We’re taking these thrills from fantasy to reality through our sponsorship with Tommy Baldwin Racing.”

TS15_4C_LOGOThis sponsorship will cover the initial five races of the 2015 Sprint Cup Series. In addition to car graphics, all driver and team apparel and signage will bear Nikko and Toy State logos, along with the redesigned branding of the company’s lights and sound brand, Road Rippers. [Read more...]

Jakks Pacific Secures Worldwide Agreement for Halo Large-Scale Figures and Costumes

jakks_logoJakks Pacific Inc. has secured a licensing agreement for multiple product categories based on Microsoft Studios‘ video game, Halo. The agreement grants Jakks Pacific worldwide rights to produce large-scale action figures based on the property, including the upcoming, Halo 5: Guardians, debuting this fall. [Read more...]

Webinar This Thursday on Value of Play Research

TIAThe Toy Industry Association (TIA) is hosting a webinar entitled “The Value of Play: A Generational Perspective,” taking place on January 29 from 2 to 3 p.m. Presented by Dr. Suzanne Martin, principal at Martin Research Consulting, the webinar examines research results on the role of play on children’s lives. [Read more...]

Julie Livingston Launches Livingston PR in New York City

Public relations and marketing pro Julie Livingston has officially launched Livingston PR. Based in New York City, the consultancy will provide clients with a full range of strategic marketing and communications services, as well as assist in business development and strategic partnerships.

Over her career, Livingston has served and supported numerous prestigious clients and brands including Scholastic, Toy Industry Association, NY Women in Communications, and more.

Hasbro Enlists Fans to Create Massive New Transformers Robot

TransformersCombinerWarsappIn celebration of the theme for its 2015 Transformers Generations line, Combiner Wars, Hasbro is inviting fans to help create a new character for the Transformers brand; specifically, a new team of robots that combine to form one giant new character. [Read more...]

Jakks Pacific Renews Agreement with Black+Decker for New Line of Toy Power Tools

jakks_logoJakks Pacific Inc. has renewed a licensing agreement with Black+Decker for multiple role-play toy categories in the Black+Decker Junior line. The new agreement grants Jakks Pacific the rights to manufacture and distribute Black+Decker Junior toys in North America and Latin America. [Read more...]

Creative Licensing Corporation Partners with USAopoly for Terminator Yahtzee

TerminatorYahtzeeAs reported by Creative Licensing Corporation, USAopoly will incorporate the classic film, The Terminator, into the board game, Yahtzee. As part of the resulting Yahtzee Collector’s Edition, the Terminator’s infamous endoskeleton will serve as the cup that holds the dice. The game will be available from retailers across the U.S. and Canada this summer.

Lego Group Partners with Warner Bros. Consumer Products on Scooby-Doo Building Sets

Lego ScoobyDooThe Lego Group is partnering with Warner Bros. Consumer Products to develop Lego building sets inspired by animated franchise, Scooby-Doo. Five new building sets will bring characters such as Shaggy, Scooby, and the rest of the gang to life in Lego form for the first time ever.

The sets will include the Mummy Museum Mystery, the Haunted Lighthouse, and the Mystery Mansion. These are scheduled to arrive on store shelves in August.

In related news, there will be a 22-minute, animated Lego special featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment during the coming years.

Monopoly Turns 80 with New Products, Entertainment, and Events

Monopoly80AnniversaryEditionThis year, Hasbro Inc. will celebrate the 80th anniversary of Monopoly by offering multiple ways to experience the gaming brand, including new products, entertainment, and events. The Monopoly 80th Anniversary Edition game features a vintage-styled board, cards, and money, as well as wooden houses and hotels. It also has the classic tokens such as the lantern and the bag of money.

In addition, the game is coming to TV screens through a nationally syndicated weekly game show, Monopoly Millionaires’ Club, hosted by Bill Gardell. It will air on the Game Show Network later this year.

Monopoly fans from all over the world can gather to celebrate the brand’s anniversary at the Monopoly World Championship event, scheduled for September 7 to 9 at The Venetian in Macau. Fans can also join in on the conversation at facebook.com/monopoly or by using the hashtag #MONOPOLY80.

Jakks Pacific Takes Home British Toy of the Year Award

JakksPacific,DisneyFrozensnow_glow_elsa_dollOn Tuesday, Jakks Pacific Inc. was awarded Toy of the Year for the Disney Frozen Snow Glow Elsa doll, the top honor at the annual Toy Industry Awards hosted by the British Toy and Hobby Association.

To date, the toy has won more than a dozen awards and topped holiday retailer lists. Snow Glow Elsa magically lights up and says 15 phrases from the film, Frozen. The doll also sings the hit song, “Let is Go,” in up to 25 languages depending on where she is purchased globally.