This fall, the Toy Industry Association (TIA) will host two webinars to help companies assess the benefits and challenges of expanding into the Australian or Mexican toy markets. The webinar, entitled “Expanding the Global Toy Marketplace: What U.S. Companies Should Know about Entering Australia,” will take place on September 30 at 2 p.m. A webinar addressing the Mexican market is scheduled for the following day, October 1, at 2 p.m. ET.
Next year, the Legoland California Resort will add a new Ninjago-themed land, which will include Ninjago: The Ride. Guests will enter the new Ninjago land through a giant archway behind the resort’s Imagination Zone, which is designed to lead them into a courtyard where they begin their ninja training.
The Toy Industry Foundation (TIF) launched its second annual auction in collaboration with Charitybuzz. It features both unique experiences and exclusive items, such as a meet-and-greet with Mark Cuban, a rare Karl Lagerfeld Barbie doll from Mattel, and a private lunch with Soren Torp Laursen, the president of Lego Systems Inc.
With the help of Spin Master Corp., Queens University Belfast’s Civil Engineering Department completed The Big Bridge Build, which spans nearly 100 feet across Belfast’s Clarendon Dock. This past Saturday, officials from Guinness World Records confirmed the bridge is the world’s largest Meccano structure.
Lost My Name, which creates personalized storybooks, has teamed with Story Time from Space, NASA, and CASIS to send a copy of its new book up to the International Space Station, where it will be read to a child. Fittingly, the book is entitled, The Incredible Intergalactic Journey Home, and is about a child lost in space who has to find their way back home.
Fisher-Price Inc. has entered into a five-year partnership with CBL & Associates Properties Inc. and Playtime LLC to design soft play area attractions at select CBL malls nationwide. Each play area will resemble a larger-than-life toy box featuring brands such as Thomas & Friends, Little People, and more.
This past Tuesday, Toys “R” Us Inc. reported financial results for the second quarter ended August 1. For the quarter, Adjusted EBITDA was $122 million, compared to $83 million in the prior year period. In addition, domestic operating performance improved significantly as domestic gross margin rate remained strong. Internationally, the company continued its positive comparable store net sales trend with particular strength in Canada, Central Europe, China, and Southeast Asia.