Zuru Secures Patent for Bunch-O-Balloons, Vows to Enforce It Against Knock-Offs

ZuruLogoZuru Bunch-O-Balloons has been granted a U.S. patent, which has been extended to broader territories across the globe.

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My Gym to Integrate Kids II’s Oball Toys into Fitness Curriculum

My Gym LogoMy Gym Children’s Fitness Center has entered into a strategic alliance with Kids II to incorporate its Oball product line into My Gym’s fitness curriculum. The partnership goes into effect with a three-month program across My Gym locations in the U.S. and Canada.

The Oball product line

The Oball product line

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DHX Brands Appoints Giochi Preziosi as Teletubbies Toy Distributor for Italy, Spain, and Portugal

DHXMediaOriginalTeletubbiesDHX Brands, the dedicated brand management and consumer products arm of DHX Media Ltd., has signed an agreement with Italian toy company Giochi Preziosi to distribute Teletubbies toys in Italy, Spain, and Portugal. The line will include: basic and feature plush; plastic toys including play sets, figures, and vehicles; and bath toys from master toy licensee Character Options.

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Toys “R” Us Supports Athletes Participating in Special Olympics 2015 Summer World Games

The Special Olympics 2015 Summer World GamesThe Special Olympics 2015 Summer World Games are underway, and Toys “R” Us employees throughout the greater Los Angeles area are volunteering at the 10-day event. Company volunteers are on hand to encourage and cheer on athletes as they reach personal victories in a variety of sporting activities.

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TIF Collecting Summer Toy Drive Donations through Labor Day

SummerToyDrive2015The Toy Industry Foundation (TIF) is calling on toy manufacturers, retailers, distributors, and importers to continue donating arts and crafts, plush, outdoor toys, musical toys, board games, books, DVDs, and other toy and youth entertainment items for its 2015 Summer Toy Drive, which is open from now through Labor Day weekend. The items will be donated to children who are sick, in foster care, living on U.S. military bases, or experiencing other hardships.

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Adora Introduces Clara H., Its 2016 Young Designer

Adora by the Shore entry formThis year’s Adora’s Designed by Kids for Kids program winner is Clara H, whose submission made it all the way from Hendersonville, N.C. This year’s contest was for a beach-themed outfit, for which Clara drew inspiration from a piece of blue and white striped fabric.

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TIA Calls for Further Third-Party Testing Reduction, Following CPSC Exemption for Unfinished Trunk Wood

TIAAs reported by the Toy Industry Association (TIA), the U.S. Consumer Product Safety Commission (CPSC) has issued a direct final rule exempting unfinished and untreated trunk wood from third party testing for the eight heavy metals listed in the ASTM F963-11 toy safety standard. The rule is slated to come into effect on September 15.

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Bratz Relaunches with New Look and Digital Content

MGA Entertainment Bratz ReturnsMGA Entertainment (MGAE) has re-launched Bratz, which returns to stores with a new brand mantra: It’s good to be yourself; it’s good to be Bratz.

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Ant-Man Toys from Marvel, DCP Now Swarming Retail Shelves

Ant-Man AntMan and AntMarvel’s Ant-Man is still going strong in theaters, and so is Disney Consumer Products’ (DCP) and Marvel‘s Ant-Man product collection. The lineup includes costumes, construction sets, action figures, and more from licensees such as Hasbro, LEGO, Funko, Hot Wheels, Rubie’s Costume Co., and Uncle Milton.

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The Lego Group, Le Méridien to Offer Complimentary Toys to Hotel Guests

LEGORaceCarStarwood Hotels & Resorts Worldwide Inc. has entered into a global partnership with Le Méridien Hotels and The Lego Group to offer kids ages 18 months to 12 years with a complimentary Lego toy to enjoy during their stay and take home as a keepsake from their travels.

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