Mattel’s Magic 8 Ball Is Available Now on Apple Watch and iPhone

Magic8Ball2Has Mattel brought back the Magic 8 Ball as an app for Apple Watch and iPhone? Signs point to yes.

The new Magic 8 Ball app offers the same unpredictable, amusing answers as the classic Magic 8 Ball, and is optimized for mobile devices. For example, it gives users the ability to ask their questions on-the-go using the dictation feature.

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Rubie’s Costume Company Launches Marvel’s Avengers: Age of Ultron Costume Collection

AvengersAgeofUltroncostumesRubie’s Costume Company Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.

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Painting Lulu Signs Licensing Agreement with Mattel

Painting Lulu logoPainting Lulu has reached a multi-year licensing agreement with Mattel that will bring the Barbie and Hot Wheels brands to the physical and digital worlds of Painting Lulu in time for the back-to-school and holiday seasons. Painting Lulu is a paper-to-digital coloring set in which kids color in the Painting Lulu coloring book with regular crayons, and then scan the page using the Painting Lulu app on any smart device, making the coloring page instantly appear. Using the Painting Lulu Digital Crayon, kids can enhance and correct their coloring with the many tools and colors available.

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Moose Toys Announces 16 New Shopkins Licensees for the U.S. and Canada

ShopkinsLogoMoose ToysShopkins licensed merchandise program for the U.S. and Canadian market has made deals with 16 additional licensees, bringing its total licensee count to 25.

The Licensing Shop Inc. brokered the new deals, and licensees for toys and games include the following:

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NPD Report Shows Decrease in Hardware, Physical Software Sales

NPDGrouplogoRecently, the NPD Group reported U.S. games industry sales for the period of March 1 to April 4. According to Liam Callahan, director, games industry analyst, hardware unit sales decreased by 9 percent, and with average prices down 13 percent across all platforms, dollar sales decreased by 21 percent.

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Barbie Celebrates “Sheroes” at the Variety Power of Women Luncheon

Barbie Sheroes group shotToday, Barbie honored six Sheroes, female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere. The brand presented these women at the Variety Power of Women Luncheon in New York City with one-of-a-kind dolls created in their likenesses.

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The Queen’s Treasures Partners with Little House on the Prairie and Jane Goodall Institute

TheQueensTreasuresLaurentlogoThe Queen’s Treasures and Laurent Doll, which merged this past February, have inked licensing deals with literary and entertainment property Little House on the Prairie and the Jane Goodall Institute. Later this year, the two companies will release a selection of playthings including a wooden covered wagon that seats two dolls, and a jungle camp featuring a canvas tent and cots similar to those Dr. Goodall and her team use.

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Toy Advocacy Groups Come Out in Favor of Safe to Play Coalition Lawsuit

A number of advocacy groups representing manufacturers and sellers throughout the toy industry favor a lawsuit filed in Federal District Court against Albany County. The lawsuit, filed by the Safe to Play Coalition, alleges that by passing Albany County Local Law No. J, the county acted with gross disregard of extensive federal laws regulating the safety of toys and children’s products.

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Roominate Releases #LetGirlsBuild Video

RoominateCoinciding with National Take Your Daughter to Work Day, Roominate is launching a video encouraging young girls to become whatever they want when they grow up.

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Hasbro Introduces First Kid-Sourced The Game of Life with New Career Choices

TheGameofLifeHasbro Inc. surveyed U.S. children ages 8 to 12 about what they want to be when they grow up, and based on their feedback, have updated The Game of Life to include new career options. Kids were asked about the modern and traditional jobs that they would like to have, and their top picks are featured as Career cards in the newest version of The Game of Life, in stores now.

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