Diamond Select Toys and marvelshop.com have teamed up to offer an exclusive figure based on the Hulkbuster armor from Marvel’s The Avengers: Age of Ultron. First appearing in Iron Man No. 304, released in 1994, the Iron Man Mk 14 Hulkbuster armor was an add-on to Tony Stark’s modular armor, and would allow him to stop the Hulk from tearing apart a factory manufacturing gamma bombs.
On April 24, the Hippie Dirigible, by Russian designers Dmitry and Anna Selivanov, became the first design available for rental on Pley.com to Pley users. It took 82 days to gather 5,000 votes from Lego fans worldwide. Pleyworld has now fulfilled its purpose as a Lego fan crowdsourcing website that enables designers to create, share, and distribute their designs.
For the 96th anniversary of Children’s Book Week, scheduled for May 4 to 10, teachers, librarians, families, and booksellers will be holding special events. MerryMakers, which specializes in book-based toys, joins the festivities by providing tools for both reluctant and enthusiastic readers.
When it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.
Rubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.
Douglas Company’s Puffs line has new additions: Milford the Puff Moose, Tiara the Puff Unicorn, Curly the Puff Pig, Lydie the Puff Llama, Moo the Puff Cow, Oatmeal the Tan Puff Bunny, and Peppy the Pink Puff Monkey. Douglas’ new Puffs are available now at specialty gift and toy stores in the U.S. and Canada.