Toys “R” Us and Babies “R” Us raised nearly $2.2 million in in-store and online customer donations during the fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF). Established in 2005, ALSF offers support to children affected by cancer worldwide, and to date has raised more than $100 million.
Play-Doh Jam is a mobile game that lets players squish their way to high scores in a colorful Play-Doh universe. The game was developed by Fat Pebble and is published by Backflip Studios in partnership with Hasbro Inc. Players use their finger to guide a virtual Play-Doh ball along, smashing targets along the way.
Mattel has introduced Ever After High: Way Too Wonderland, featuring a line of four dolls and an all-new Netflix original series. The animated series follows the Ever After High royals and rebels as they adventure through Wonderland.
Mattel has released a video for “Do You Wonder,” the featured theme song from the Netflix series.
A version of this commentary first appeared in the July/August issue of The Toy Book.
Game nights are a terrific way to unwind, and the one hosted by the American Specialty Toy Retailing Association (ASTRA) during its Marketplace & Academy in Charlotte, N.C., this past June was no exception.
With Yo-Kai Watch, from Nintendo, launching in the U.S. on November 6, Hasbro will be introducing new play items based on the Yo-Kai Watch franchise in North America and Australia in January. Hasbro’s line, which will expand to additional global markets by the end of next year, will include toys and games centered around collectible medals, each representing a unique Yo-kai.
Toys “R” Us has released the 2015 Toys “R” Us Toy Guide for Differently-Abled Kids, a toy selection resource for those shopping for children with special needs. Available now at Toys “R” Us and Babies “R” Us stores nationwide and online, the guide showcases specially selected toys that aid in the skill development of children who have physical, cognitive, or developmental disabilities.
Disney Interactive has released the trailer for Star Wars Twilight of the Republic, one of three Star Wars play sets to be released for Disney Infinity 3.0 Edition, which launches in North America on August 30. Developed by Ninja Theory, in partnership with Avalanche Software, Star Wars Twilight of the Republic features iconic moments inspired by Star Wars Episodes I to III.
Cra-Z-Art has appointed Charlie Zakin to the newly created position of vice president of advertising. He is a veteran of both the toy and media industries, with extensive experience on the client and agency side. Zakin formerly served as vice president, corporate media, at Hasbro Inc.
According to a new research report from G/O Digital, “Holiday Purchasing Habits: A Digital Advantage for Local Businesses,” small businesses need to execute a digital marketing plan early in order to make a big impact this holiday season. The report surveyed more than 1,000 U.S. consumers who research holiday purchases online.