Sesame Workshop CEO Jeffrey Dunn has appointed four to his executive team as part of the broad reorganization he is undertaking six months into his tenure. The effort realigns Sesame Workshop’s strategy and structure to better deliver on its mission to help kids grow smarter, stronger, and kinder.
In the most recent Nintendo Direct presentation, the video game maker revealed new amiibo cards based on characters from the Animal Crossing series, compatible with the upcoming Animal Crossing: Happy Home Designer. Both the cards and the new game are scheduled for release this fall. Nintendo also announced a new line of Yoshi amiibo figures made of actual yarn, and more.
The Toy Industry Association’s (TIA) The Genius of Play consumer campaign focuses on spreading awareness about the many developmental benefits of play. In preparation for phase two of the campaign, TIA has been collecting research from renowned academics, psychologists, journalists, and other play-focused professionals to gain insight into the history and future of play, as well as its essential role in childhood development.
Target Canada Co. will complete its inventory liquidation efforts and close the last of its 133 Canadian retail stores to the public on April 12. In addition, Target Canada’s three distribution centers and Mississauga headquarters have been closed.
Liquidator-led fixture sales will continue in some locations. The company has been winding down its operations since January 15, when it obtained an Initial Order for protection from the Ontario Superior Court of Justice under the Companies’ Creditors Arrangement Act.
Innovative Stroller Zone and Electronic Pre-School Zone to Debut at Toy & Hobby China and Baby & Stroller China
Two of the biggest toy and baby product fairs in southern China, Toy & Hobby China and Baby & Stroller China, will kick off on April 8, marking their first editions under Guangzhou Li Tong Messe Frankfurt, a new joint venture formed between Messe Frankfurt (HK) Ltd and the Guangzhou Toy Association last November. Both three-day events, held in the Poly World Trade Expo Center in Guangzhou, will run through April 10. Featuring nearly 1,300 toy and baby product exhibitors, they are expected to draw over 40,000 trade visitors.
Amazon.com today launched its STEM Toys & Games Store, a single destination for discovering products that are meant to help children of all ages develop science, technology, engineering, and math-related skills.
STEM was the second most-visited category, as well as the second highest in terms of sales volume for Amazon during the most recent holiday season.
Last year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.