My Little Pony: Friendship Is Magic Launches Season Five on April 4

Discovery Family and Hasbro Studios will kick off the fifth season of My Little Pony: Friendship Is Magic with a two-part premiere on April 4.

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Sesame Workshop Makes Executive Appointments as Part of Reorganization

Sesame WorkshopSesame Workshop CEO Jeffrey Dunn has appointed four to his executive team as part of the broad reorganization he is undertaking six months into his tenure. The effort realigns Sesame Workshop’s strategy and structure to better deliver on its mission to help kids grow smarter, stronger, and kinder.

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Hamleys Opens Second-Largest Toy Store in the World in Moscow

Photographer: Andrey Rudakov/Bloomberg

As reported by Reuters, the British toy store Hamleys opened the second-largest toy store in the world on Tuesday in central Moscow. The new shop covers roughly 6,750 square meters, or about 73,000 square feet, and features a rocket made of nearly two million Lego bricks.

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Mattel Names Christopher Sinclair as CEO, Appoints Richard Dickson to President and COO

logo_Mattel logoMattel Inc. has appointed Christopher A. Sinclair as its CEO, effective immediately. Sinclair, who has been serving as interim CEO since January, will continue as Mattel’s chairman.

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Nintendo to Release Animal Crossing amiibo Cards, Yarn Yoshi, and More

Nintendo, amiibo cardsNintendo Animal Crossing amiibo? It’s in the cards.

In the most recent Nintendo Direct presentation, the video game maker revealed new amiibo cards based on characters from the Animal Crossing series, compatible with the upcoming Animal Crossing: Happy Home Designer. Both the cards and the new game are scheduled for release this fall. Nintendo also announced a new line of Yoshi amiibo figures made of actual yarn, and more.

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TIA’s Genius of Play Research Confirms Play’s Role in Healthy Childhood Development

TIAThe Toy Industry Association’s (TIA) The Genius of Play consumer campaign focuses on spreading awareness about the many developmental benefits of play. In preparation for phase two of the campaign, TIA has been collecting research from renowned academics, psychologists, journalists, and other play-focused professionals to gain insight into the history and future of play, as well as its essential role in childhood development.

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Target Canada to Close All Stores by April 12

Target LogoTarget Canada Co. will complete its inventory liquidation efforts and close the last of its 133 Canadian retail stores to the public on April 12. In addition, Target Canada’s three distribution centers and Mississauga headquarters have been closed.

Liquidator-led fixture sales will continue in some locations. The company has been winding down its operations since January 15, when it obtained an Initial Order for protection from the Ontario Superior Court of Justice under the Companies’ Creditors Arrangement Act.

Innovative Stroller Zone and Electronic Pre-School Zone to Debut at Toy & Hobby China and Baby & Stroller China

MesseFrankfurtLogoTwo of the biggest toy and baby product fairs in southern China, Toy & Hobby China and Baby & Stroller China, will kick off on April 8, marking their first editions under Guangzhou Li Tong Messe Frankfurt, a new joint venture formed between Messe Frankfurt (HK) Ltd and the Guangzhou Toy Association last November. Both three-day events, held in the Poly World Trade Expo Center in Guangzhou, will run through April 10. Featuring nearly 1,300 toy and baby product exhibitors, they are expected to draw over 40,000 trade visitors.

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Amazon.com Launches STEM Toys & Games Store

Amazon.com today launched its STEM Toys & Games Store, a single destination for discovering products that are meant to help children of all ages develop science, technology, engineering, and math-related skills.

STEM was the second most-visited category, as well as the second highest in terms of sales volume for Amazon during the most recent holiday season.

Zuru Bunch O Balloons to Launch Experiential Marketing Campaign, Plans Big Splash at The Color Run

ZuruLogoLast year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.

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