Toys “R” Us Raises Nearly $2.2 Million to Benefit ALSF

Babies R UsToys “R” Us and Babies “R” Us raised nearly $2.2 million in in-store and online customer donations during the fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF). Established in 2005, ALSF offers support to children affected by cancer worldwide, and to date has raised more than $100 million.

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Hasbro and Backflip Let the Good Times Roll with Play-Doh Jam

PlayDoh JamPlay-Doh Jam is a mobile game that lets players squish their way to high scores in a colorful Play-Doh universe. The game was developed by Fat Pebble and is published by Backflip Studios in partnership with Hasbro Inc. Players use their finger to guide a virtual Play-Doh ball along, smashing targets along the way.

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Ever After High: Way Too Wonderland Launches with Fashion Dolls, Netflix Series

Ever After High Way Too WonderlandMattel has introduced Ever After High: Way Too Wonderland, featuring a line of four dolls and an all-new Netflix original series. The animated series follows the Ever After High royals and rebels as they adventure through Wonderland.

Mattel has released a video for “Do You Wonder,” the featured theme song from the Netflix series.

COMMENTARY: Everybody’s Game at ASTRA Game Night

A version of this commentary first appeared in the July/August issue of The Toy Book.

ASTRA Game Night Pic 1

ASTRA Game Night took place in Ballroom CD of the Charlotte Convention Center.

Game nights are a terrific way to unwind, and the one hosted by the American Specialty Toy Retailing Association (ASTRA) during its Marketplace & Academy in Charlotte, N.C., this past June was no exception.

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Hasbro to Launch Yo-Kai Watch Toy Line

Nintendo,YoKaiWatchWith Yo-Kai Watch, from Nintendo, launching in the U.S. on November 6, Hasbro will be introducing new play items based on the Yo-Kai Watch franchise in North America and Australia in January. Hasbro’s line, which will expand to additional global markets by the end of next year, will include toys and games centered around collectible medals, each representing a unique Yo-kai.

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Toys “R” Us and Nick Lachey Team Up for Toy Guide for Differently-Abled Kids

TRU Toy GuideToys “R” Us has released the 2015 Toys “R” Us Toy Guide for Differently-Abled Kids, a toy selection resource for those shopping for children with special needs. Available now at Toys “R” Us and Babies “R” Us stores nationwide and online, the guide showcases specially selected toys that aid in the skill development of children who have physical, cognitive, or developmental disabilities.

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Tactic Teams Up with Ty for Beanie Boos Games

Tactic Games' Beanie Boos Friends GameTactic Games USA has a new line featuring Ty Beanie Boos, courtesy of a licensing agreement with Ty Inc. The game maker is offering preschool and children’s games featuring the Beanie Boos branded character property.

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Disney Interactive Releases New Trailer for Star Wars Twilight of the Republic

DisneyInteractiveLogoDisney Interactive has released the trailer for Star Wars Twilight of the Republic, one of three Star Wars play sets to be released for Disney Infinity 3.0 Edition, which launches in North America on August 30. Developed by Ninja Theory, in partnership with Avalanche Software, Star Wars Twilight of the Republic features iconic moments inspired by Star Wars Episodes I to III.

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Cra-Z-Art Names Charlie Zakin to Vice President of Advertising

Microsoft Word - zakinappointment[1].docxCra-Z-Art has appointed Charlie Zakin to the newly created position of vice president of advertising. He is a veteran of both the toy and media industries, with extensive experience on the client and agency side. Zakin formerly served as vice president, corporate media, at Hasbro Inc.

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G/O Digital Study Reveals Consumers’ Shopping Behavior Ahead of Holiday Season

GO DigitalAccording to a new research report from G/O Digital, “Holiday Purchasing Habits: A Digital Advantage for Local Businesses,” small businesses need to execute a digital marketing plan early in order to make a big impact this holiday season. The report surveyed more than 1,000 U.S. consumers who research holiday purchases online.

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