Cloud b and MaxLove Project to Launch Super Max the Turtle to Help Fight Childhood Cancers

CLOUD B LOGOCloud b and MaxLove Project are teaming up to introduce the new Super Max the Turtle, which features the same glowing starlight projections as the original Twilight Turtle, but in a new compact version. Similar to the original, Super Max the Turtle has a 45-minute, auto shut-off timer that ensures complete darkness during children’s deep sleep as recommended by pediatricians.

The partnership between MaxLove Project and Cloud b dates back in 2011, when both teamed up to donate and distribute more than $100,000 worth of Twilight Turtles to kids fighting cancer and related rare diseases around the world.

An included booklet features the story of Super Max the Turtle, a regular turtle who becomes SuperMax, a rainbow-caped super hero with a shining light that heals those in need. Super Max the Turtle will be available early next year, initially at Learning Express and www.cloudb.com. Cloud b is donating a portion of its proceeds to the MaxLove Project, a non-profit that empowers families fighting childhood cancers and life-threatening conditions. One of MaxLove Project’s focuses is to empower kids to fight their illnesses by donating Cloud b’s Twilight Turtles.

On December 2, Cloud b Advisory Board member Audra DiPadova Wilford was recognized as one of ten L’Oreal Paris 2014 Women of Worth honorees at the annual event in New York City.

TIA Analysis Challenges PIRG’s Trouble in Toyland Reports

Toy_Industry_Association_Inc_logoThe Toy Industry Association (TIA) recently conducted an in-depth review of the U.S. Public Interest Research Group (PIRG) Trouble in Toyland reports issued between 2008 and 2013. The TIA’s analysis found that PIRG’s reports were based on improper testing methods that are not approved by the U.S. Consumer Product Safety Commission (CPSC), and fail to support PIRG’s allegations that the identified toys present any danger to children at play.

Under federal legislation passed in 2008, toys sold at retail must be tested by a CPSC-accredited third-party testing lab, in order to prove compliance with more than 100 safety standard requirements. TIA’s examination, however, found that U.S. PIRG’s toy hazard claims and testing procedures over the past six years were not approved by the CPSC, and did not follow the same procedures that toy companies are required to follow by law.

Chiefly, none of the alleged safety issues named in PIRG’s reports were based on testing conducted by a CPSC-accredited lab; and out of the 88 products identified in PIRG’s Trouble in Toyland reports over the last six years, the CPSC has not recalled any toys as a result of PIRG’s allegations. In addition, 20 percent of the products named in PIRG’s reports between 2008 and 2013 are not classified as toys, and therefore are not governed by the same safety standards as children’s toys.

A copy of the complete TIA analysis of the 2008 to 2013 reports is available at the TIA website.

Moose Toys Lines Up New Shopkins Licensees for Toys and Games

ShopkinsSmallMart_LifestyleMoose Toys has an impressive group of new licensees joining Shopkins’ licensed merchandise program for the U.S. and Canadian market. The new deals were brokered by The Licensing Shop Inc. Licensed products will include board games and puzzles from Pressman Toys, plush from Imports Dragon, novelty toys and trading card games from Bulls-i-Toys, art activity and craft products from Creative Kids, and more. The bulk of the products will be for the back-to-school season next year.

Shopkins hit retail shelves in June, and has since sold out in stores nationwide.

New Skylanders Toys Arrive in Time for the Holidays (with Corrected Release Date)

WinterLobStar This holiday season will see new Skylanders figures from Activision Publishing Inc, as well as play sets and construction sets from PowerA and Mega Brands, respectively.

The FunPlay HideAway play sets, from PowerA, enable fans to both store and play with their favorite Skylanders. The line is going to expand to include Dr. Krankcase’s Lair.

Meanwhile, the Skylanders-themed construction sets from Mega Brands will soon include the Cut Throat Carnival set. [Read more...]

Nintendo Files U.S. Patent for Handheld Video Game Emulator

NintendoAs reported by The Wall Street Journal this past Tuesday, Nintendo has filed a patent with the U.S. Patent & Trademark Office that could pave the way for Nintendo to offer its games on smartphones or other mobile devices.

The patent, which was published last Thursday and filed by Nintendo in June, is described as a software emulator for emulating a handheld video game platform. However, analysts are skeptical that Nintendo is planning a move into video games on mobile devices. The patent, originally filed in 2000 and extended in 2003 and 2012, could also be used to fight piracy.

Nintendo President Satoru Iwata previously said the company would stick to using its intellectual property, which includes Super Mario Bros. and The Legend of Zelda, solely on its own game device.

Sony’s PS4 20th Anniversary Edition Marks 20 Years Since Original PS Release

Sony Computer Entertainment PS4 ConsoleSony Computer Entertainment Inc. has announced the PlayStation 4 (PS4) 20th Anniversary Edition, which commemorates the 20th anniversary of the release of the original PlayStation (PS) on December 3, 1994.

The 20th Anniversary Edition will be limited to 12,300 units worldwide, and will be available in North America, Japan, and Europe. Both the console and included accessories will come in original gray, and will be packaged in a special commemorative box.

In the U.S., the PS4 20th Anniversary Edition will be available in very limited supply for pre-order via sony.store.com on December 6. Information on accessing the pre-order link will be viewable via the PlayStation Experience keynote presentation on December 6 at 10:00 a.m. PST via twitch.tv/PlayStation.

Cyber Monday Marks a Personal Best for Wal-Mart

Walmart.com_Cyber_Monday_Home_PageAs reported by Wal-Mart this past Tuesday, Cyber Monday was the retailer’s biggest online day for orders in its history. Customers viewed more than 1.5 billion pages on walmart.com between Thanksgiving and December 1, aka Cyber Monday, with mobile accounting for approximately 70 percent of traffic to the site between Thanksgiving and Cyber Monday.

Walmart.com’s best-selling Cyber Monday items included the PlayStation 4 500 GB Console Bundle with Lego Batman 3: Beyond Gotham and LittleBigPlanet 3; the Nintendo 3DS XL New Super Mario Bros 2 Limited Edition Handheld; the Xbox One Assassins Creed Unity Bundle; the Skywalker Trampolines 12-Foot Round Trampoline and Safety Enclosure with Blue Spring Pad; and the Lego Giant Creative Tower, with 1,600 pieces and storage box.

This year, more than 100 Cyber Monday specials were available for free same-day pickup at Wal-Mart stores, and orders with same-day pickups increased 70 percent over last year.

Madmouse Is in the House with Frozen Impact, Mystic Breeze, and Treeatures

Madmouse.FrozenImpactMadmouse is introducing new products to be released into the market next year. They include Frozen Impact, a new line of cars made out of real ice. Kids can create their own ice cars, challenge their friends, break through ice walls and other obstacles, destroy their cars, and more.

Another product, Mystic Breeze, submerges kids in a world where they are able to create, decorate, and hide their own flowers in a magic blossom. There is also Treeatures for preschoolers, featuring a community of animals with the power to exchange traits, allowing them to overcome any challenge. Kids can create their own Treeature out of thousands of different combinations.

These three toy lines and much more will be presented in January and February at Hong Kong Toys & Games Fair and Spielwarenmesse, respectively, and will be available for distribution all over the world.

Painting Lulu to Launch at Toy Fair 2015

Copy.ProductshotofPaintingLuluPainting Lulu, a traditional coloring book that bridges the gap to the digital world, will officially launch in February at North American International Toy Fair, located at the Jacob K. Javits Convention Center.

Kids color in the Painting Lulu Activity Book, and then with the help of their parents, scan the page using the free Painting Lulu app on a smart device. The coloring page instantly appears on the device, and kids can continue coloring where they left off using the Painting Lulu Digital Crayon.

With a tap of the Digital Crayon, which is designed with a smooth touch and thick grip to fit in a child’s hand, kids can easily re-touch, save, and print their creations. The one-click share feature also makes it easy for kids to share their artwork with their parents.

Each 32-page Painting Lulu colouring book is made with 100 percent recycled paper, and the brand’s 10 different characters–including Milky, the milk carton; Toby, the plastic water bottle; and Max, the broken calculator–are intended to teach children about recycling while they color.

In preparation for its Toy Fair launch, Painting Lulu has engaged ChizComm Ltd. to handle marketing and communications initiatives, and Perpetual Licensing to manage license acquisitions.

CafePress Launches Holiday Giving Campaign for Toys for Tots

CafePress

A collaborative effort launched today between CafePress, the U.S. Marine Corps Reserve Toys for Tots Foundation, Hasbro, and My Life Games LLC will help provide children in need with toys at the holidays.

Through this first-year campaign, CafePress will provide consumers with three different ways to support Toys for Tots, including $1 donated for every Facebook “Share” given to the video entitled, “Toys for Tots: Every Child Deserves a Little Christmas.” Other means include $1 donated from the final purchase price of all customizable Monopoly and Scrabble games sold on cafepress.com; and $2 donated from the sale of two special edition T-shirts, each priced at $7.

“We are honored to support Toys for Tots this holiday season,” said Fred Durham, CEO and co-founder of CafePress. “To be able to support their noble efforts by donating a portion of proceeds of games known for bringing families together is ideal.”