Cra-Z-Art Names Charlie Zakin to Vice President of Advertising

Microsoft Word - zakinappointment[1].docxCra-Z-Art has appointed Charlie Zakin to the newly created position of vice president of advertising. He is a veteran of both the toy and media industries, with extensive experience on the client and agency side. Zakin formerly served as vice president, corporate media, at Hasbro Inc.

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G/O Digital Study Reveals Consumers’ Shopping Behavior Ahead of Holiday Season

GO DigitalAccording to a new research report from G/O Digital, “Holiday Purchasing Habits: A Digital Advantage for Local Businesses,” small businesses need to execute a digital marketing plan early in order to make a big impact this holiday season. The report surveyed more than 1,000 U.S. consumers who research holiday purchases online.

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VTech Launches Its Smartest Smartwatch Yet in Kidizoom Smartwatch DX

VTech,KidizoomSmartwatchDXVTech has launched its new Kidizoom Smartwatch DX, which offers double the internal memory as the original Kidizoom Smartwatch, along with motion-activated games, 3-D clock faces, tools for honing basic math skills, and more.

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Skylanders Will Brings Cards to Life with Skylanders Battlecast

Resized,Skylanders_Battlecast_Character_CardsActivision Publishing Inc. will launch a mobile card battle game, Skylanders Battlecast, which brings cards to life through a free-to-play mobile adventure set within the Skylanders universe. The game offers aspects ranging from collectability to strategic card combat, online PvP, and a single-player campaign. Players can create a team of their favorite heroes and master strategic card combinations.

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Disney Interactive Reveals More Details on Disney Infinity 3.0 Edition, Playmation, Disney Magic Kingdoms

PS4HardwareBundle,croppedDuring a presentation at the D23 Expo 2015 on Sunday, Disney Consumer Products and Interactive Media revealed new details about Disney Infinity 3.0 Edition, Playmation, as well as two new Star Wars PlayStation 4 hardware bundles.

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Movie Recognizing the Inventor of Operation Launches as Indiegogo Campaign

Operation imageTim Walsh and Peggy Brown have launched an Indiegogo campaign with the goal of creating a film about John Spinello, who invented the classic game Operation. The movie, entitled Buzz Heard ’Round the World: The Inventor of Operation and the Power of Play, would pick up on the life of Spinello, who back in 1964, sold the patent to Operation to a toy development company for only $500.

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Target Names John Mulligan to Chief Operating Officer, Cathy Smith to CFO

Resized large Target-LogoTarget Corporation has promoted John Mulligan to the role of executive vice president and chief operating officer, effective September 1. In the newly created position, Mulligan will assume oversight of stores, supply chain, and properties.

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CARU Conference in NYC Will Share Best Practices for Marketing to Children

CARU logoThe upcoming Children’s Advertising and Review Unit (CARU) conference in New York City will explore challenging issues facing companies that advertise to children. The focus will include mobile and online technologies, modifications to the Children’s Online Privacy Protection Act (COPPA), and the Federal Trade Commission’s (FTC) revisions to the COPPA Rule.

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New Baby Product Technologies to Be Showcased at CES 2016

Int CES 2016Living in Digital Times and the Consumer Electronics Association (CEA) have launched Beauty Tech and Baby Tech, a two-day series of showcases and panel discussions at Consumer Electronics Show (CES 2016) in Las Vegas. Scheduled to take place at Tech West (the Venetian Ballroom) on January 6 and 7, the series will focus on the beauty and baby product industries, and will showcase the latest technological advancements shaping them.

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Toy Halls of Fame Exhibit to Be Unveiled at The Strong Museum

Toy Halls of FameOn September 17, The Strong museum will unveil a state-of-the-art exhibit, the Toy Halls of Fame. The exhibit, estimated at a cost of $4 million, will house The Strong’s National Toy Hall of Fame alongside the Toy Industry Association’s (TIA) Toy Industry Hall of Fame.

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