Fox Partners with Jakks Pacific, Rovio, and More for Rio 2

Rio2Twentieth Century Fox Consumer Products will celebrate the April 11 theatrical release of Rio 2 with a multi-category global licensing program, including partnerships for toys and kids’ products.

Select licensing partners are as follows: [Read more...]

Latest Monster High Film Available Now

MonsterHighThe fourth direct-to-DVD Monster High release, Monster High: Frights, Camera, Action! is now available at retailers. Centered on Draculaura, the film introduces new ghouls Elissabat, Honey Swamp, Viperine Gorgon, and Clawdia Wolf.

Monster High: Frights, Camera, Action! is being accompanied by a line of new character themed dolls.

FAO Schwarz Hosts a Rilakkuma Day of Fun

RilakkumaThis Saturday, the world of Rilakkuma will take over FAO Schwarz in New York City. Rilakkuma, created by San-X, is one of Japan’s most popular characters, famous for its “bear in relaxed mood” lifestyle of eating, sleeping, and listening to music.

Consumers will have the opportunity to celebrate Rilakkuma Day and interact with a life-size Rilakkuma mascot and branded Lolita girls. There will also be merchandise giveaways while supplies last. The event is scheduled for 10 a.m. to 5 p.m. at FAO Schwarz Flagship Store, 767 5th Ave., New York, NY.

McDonald’s Delivers Skylanders Happy Meals with Exclusive Toys

HappyMeal.SkylandersFor the second consecutive year, Activision Publishing Inc. and McDonald’s USA LLC are teaming up for a Skylanders Happy Meal program. Through April 24, participating McDonald’s restaurants in the U.S. and Puerto Rico will launch a new Skylanders Happy Meal featuring one of eight exclusive toys inspired by Skylanders Swap Force.

Customers who purchase a Happy Meal will receive one of eight toys, each with a unique play feature, as well as coupons for discounts off the Skylanders Swap Force Starter Pack and a Skylanders character. The Happy Meal figurines are inspired by the fan-favorite characters Chompy, Eruptor, Free Ranger, Freeze Blade, Magna Charge, Prism Break, Rattle Shake, and Wash Buckler.

Hasbro Named as a 2014 World’s Most Ethical Company

Hasbro logoHasbro Inc. has been recognized by the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance, as a 2014 World’s Most Ethical Company.

Hasbro is one of eight consumer products companies honored this year. It marks the third time that Hasbro has been recognized with this award, which recognizes organizations that continuously raise the bar on ethical leadership and corporate behavior.

The Ethisphere Institute’s Ethics Quotient framework and methodology was determined, vetted, and refined by advice and insights from a network of thought leaders, as well as the World’s Most Ethical Company Methodology Advisory Panel. Scores were generated in five key categories: ethics and compliance program; reputation, leadership and innovation; governance; corporate citizenship and responsibility; and culture of ethics.

Toys “R” Us Executives Outline TRU Transformation Strategy

toysrusToys “R” Us Inc. executives recently outlined a four-point strategy, entitled TRU Transformation, intended to improve the company’s operational performance. At presentations for investors, industry analysts, and the media this past Wednesday, Toys “R” Us chairman of the board and chief executive officer Antonio Urcelay and president Hank Mullany discussed priorities and actions intended to slow the company’s sales decline, stabilize cash flow, and improve EBITDA to effectively position the company to grow revenue and profits next year and beyond.

“As we look to the future, our strategy will establish a path to sustainable business growth, building upon the company’s unique strengths,” Urcelay said.

TRU Transformation will focus on four key priorities: [Read more...]

Lego Ninjago Sequel Coming to Handheld Systems

Lego.NinjagoWarner Bros. Interactive Entertainment, TT Games, and The Lego Group will release the second installment of the Lego Ninjago franchise, Lego Ninjago: Nindroids, to the Nintendo 3DS and PlayStation Vita this summer. Hellbent Games developed the sequel in partnership with TT Games.

The game will feature 30 fast-paced, action-packed levels that follow key plot scenarios featured in the Lego Ninjago Rebooted animated series. Players get to use vehicles such as the Kai Fighter, special moves, combo attacks, and secret weapons like Technoblades to solve puzzles and defend New Ninjago city.

Contest Lets Fans Decide on House Rules for Future Monopoly Games

In a recent survey conducted by Hasbro, 68 percent of Americans admit they’ve never read the official Monopoly rules in their entirety, and 49 percent said they have made up their own Monopoly rules! Knowing this, Hasbro is giving Monopoly fans around the world an opportunity to “break the rules” by inviting them to help select the top “house rules” to become a part of future Monopoly games.

Through April 3, the Monopoly Facebook page will host the Great Monopoly House Rules Debate, with Mr. Monopoly himself as moderator. Fans are encouraged to debate the pros and cons of 10 house rules that were selected as a result of crowd-sourcing fans globally on the Facebook page.

As a result of the debate, Hasbro will identify the top house rules, and [Read more...]

For Saban Brands and Center for Childhood Creativity, It’s Inventing Time!

Julius JrSaban Brands is partnering with the Center for Childhood Creativity for its animated preschool series, Julius Jr. The Center for Childhood Creativity has been working closely with Saban Brands to produce a series of “Inventing Time” activities designed for parents and caregivers to use at home, and for teachers to use in a preschool setting.

The Julius Jr. discussion guides encourage kids to take everyday objects they find around the house and turn them into extraordinary things, such as bridges, musical instruments, shadow puppets, and more. The activities come with a list of open-ended questions for adults to ask children while they are working on the various projects, enabling original thought and problem solving.

These materials are available at the Center for Childhood Creativity’s website, as well as for pick-up at San Francisco’s Bay Area Discovery Museum.

Captain Action Returns to Action, Courtesy of ZICA Toys

CaptainActionZICA Toys and Action Enterprises have teamed up to produce a series of retro, 3.75-inch Captain Action figures, vehicles, and play sets. They will be on sale internationally late this year.

Stan Weston created the original Captain Action figure in 1966 for Ideal Toys. It came equipped with a wardrobe of costumes, allowing Captain Action to become many different heroes such as Batman, The Lone Ranger, and the Green Hornet. The line proved popular that it was expanded to include a sidekick, Action Boy, and villain, Dr. Evil. The first wave of new toys will include Captain Action, Action Boy, Dr. Evil, and the Silver Streak vehicle.