Macy’s Holiday Arcade to Offer Toys from Build-A-Bear, Madame Alexander, Gund, and More

MacysLogoMacy’s will be introducing the Holiday Arcade, in-store gifting shops offering customers an eclectic assortment of distinctive and playful options for their holiday shopping lists. These shops will launch at six Macy’s locations between late October and mid-November:

The Holiday Arcade at five locations including Macy’s South Coast Plaza, Macy’s Union Square, Macy’s State Street, Macy’s Herald Square, and Macy’s Center City will be home to exclusive Build-A-Bear Workshop shop-in-shops. Visitors will have the opportunity to customize Build-A-Bear stuffed animals, as well as licensed products such as figures from Disney’s Frozen and Marvel’s superheroes. [Read more...]

Lalaloopsy Fans Invited to Help Break Pajama Party World Record

Lalal.PJPartybanner In just under two weeks, the Lalaloopsy World’s Largest PJ Party is scheduled to take place, in which MGA Entertainment will attempt to break the official Guinness World Record for most slumber party participants in multiple locations. The current record stands at 34,000 girls.

LG.PJParty.cheatsheetLalaloopsy’s World’s Largest PJ Party will be held on November 15 from 7 to 10 p.m. ET, with live tweets and Facebook posts at twitter.com/lalaloopsy and facebook.com/lalaloopsy, respectively, from the event. Anyone can join the fun using the hashtag #LalaPJParty, and participants will have a chance to win prizes, answer trivia questions, and enjoy Lalaloopsy activities.

The graphic above has a checklist of items that PJ partygoers may want to gather in advance. In addition, fun graphics to print and use in Lala-selfies during the party can be downloaded from the following Dropbox site.

Spielwarenmesse Revises Internet Presence to Offer More Content

SpielwarenmesseegSpielwarenmesse’s website www.spielwarenmesse.de has a new design that presents information on both upcoming fairs and the world toy market. The new website was developed with Fork Unstable Media GmbH, a Hamburg-based agency, and has flexibility for use on PC, tablet, and mobile phone.

Interested companies can now quickly find information about the fair and exhibitors can discover details on fair services available. In addition, visitors and journalists have convenient access for buying tickets and obtaining the latest press releases, respectively. Information about Spielwarenmesse is also available in 41 languages, including Albanian, Indonesian, and Korean.

Spielwarenmesse will take place in Nuremberg from January 28 to February 2.

China Toy Expo, China Kids Expo, and China Licensing Expo Grow Significantly Over Previous Year

ChinaToyExpoAccording to data from the China Toy & Juvenile Products Association, China Toy Expo, China Kids Expo, and China Licensing Expo together attracted a total of 50,515 buyers, an increase of 26 percent over the previous year. The three events also saw visits from more than 4,100 overseas buyers from nearly 120 countries and regions, an increase of 40 percent.

A total of 1,364 global exhibitors participated in the shows, with more than 6,200 booths across a 120,000 square meter exhibition area. Next year, the shows will return, expanding by an additional two halls to reach a total exhibition area of 140,000 square meters.

Among the new exhibitors this year, 90 percent were Chinese manufacturers, and a total of 87 percent of the Chinese exhibitors were export-ready. Nearly 20 production regions such as Chenghai, Dongguan, Zhongshan, Shenzhen, Jinjiang in South China, Kunshan, Ningbo, Pinghu, Cixi, Baoying, Yongjia and Yunhe in East China, Pingxiang, Gaomi, and Qingdao in North China organized local factories to showcase recent products. [Read more...]

Barnes & Noble Launches Educational Toys & Games Science Center in Select Stores and Online

Barnes & Noble Inc. has launched an Educational Toys & Games Science Center in select stores nationwide and online at www.bn.com/science-center. They feature science-focused toys and games from brands such as Thames & Kosmos, Educational Insights, Scientific Explorer, Elenco, and more.

The new Barnes & Noble Educational Toys & Games Science Center is intended to inform children across grades K to 8th about circuitry, solar power, chemistry, dinosaur fossils and dinosaur digs, and other topics.

“Barnes & Noble is pioneering the way in educational toys and games, and we are thrilled to partner with them and to be at the forefront in offering our science-based products to children and families in such a comprehensive way this holiday season,” says Jane Stephens-Smith at Elenco.

Angry Birds Stella Animated Series to Premiere on ToonsTV Worldwide

June4.ABStella-300x186 copyOn Saturday, Angry Birds Stella premieres with a brand new animated series, the first season of which will consist of 13 six-minute episodes. Weekly episodes will be released on Saturdays on Rovio Entertainment’s ToonsTV channel, and the series will also make its way to TV and VoD services.

With each episode, fans will learn more about Stella and her friends Poppy, Luca, Dahlia, and Willow—all with clashing personalities and superpowers. The cast also includes Gale, a good-bird-gone-bad, as well as Stella’s ex-best friend.

Check out the series trailer below:

Wal-Mart’s Initial Holiday Offerings Include Discounts on Disney Frozen, Teenage Mutant Ninja Turtles, and More

logo-walmartFor its first round of holiday promotions, Wal-Mart has expanded its digital shelves to include 7 million items, which is one million more than last holiday season. Shortly after midnight PT on November 3, deals typically reserved for Black Friday and Cyber Monday will start on walmart.com, and will include discounts on toys and games, such as the Barbie Dreamhouse and Nintendo 2DS.

The retailer will also offer hundreds of weekly online specials on items that include toys and electronics, with same-day pickup at Wal-Mart stores available while supplies last at no additional charge, and free shipping to customers’ homes available for orders totaling $50 or more.

Wal-Mart has rolled out a new feature within its mobile app: Search My Store, through which customers can search for nearly any item carried in a Wal-Mart store and see that item’s availability, its aisle location, ratings, and reviews. Search My Store is available on Android devices and will expand to iPhones by mid-November. [Read more...]

Tomy Debuts New Sonic Boom Toy Line at Toys “R” Us

SonicBoomlogoA new Sonic Boom toy line, from global master toy partner Tomy International, is now available at Toys “R” Us stores nationwide and at toysrus.com. The line will feature items across best-selling categories including plush, action figures, R/C, vehicles, and more, and will include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available next year.

PBS Kids and Whole Foods Market Partner on Sustainable Toy Assortment in Time for Holidays

pbskidsPBS Kids and Whole Foods Market are partnering to bring PBS Kids’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season. Starting this week, gift givers can find the PBS Kids line, including classic wooden toys and soft plush animals, at Whole Foods Markets nationwide in the retailer’s Whole Body department.

Appropriate for young children ages 6 months to 3 years, the PBS Kids toy line features race cars made from recycled milk bottles; colorful, wooden vehicles assembled by hand from local wood in Vermont; shape sorters and stackers intended to inspire a love for fruits and vegetables; and phthalate- and PVC-free plush. Each item is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials.

Neil Friedman to Serve as Next President and CEO of Alex Brands

AlexBrands.Copy Alex Brands has named toy industry veteran Neil Friedman as its president and CEO. Friedman, who joined Alex Brands’ board of directors earlier this year, was most recently president of the U.S. division at Toys “R” Us. He was also previously president at Mattel Brands, Fisher-Price Brands, Tyco Preschool, and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame.

“This is a unique opportunity to work with some of the most iconic and highly recognizable brands in the industry,” says Friedman. “In the time that I have been associated with Alex Brands, I have been extremely impressed by the company’s accomplishments, vision, and growth plans. I am most looking forward to using my experience and expertise to help this company realize the incredible opportunities that lie before it.”