Skylanders SuperChargers Introduces Donkey Kong and Bowser as Skylanders Guest Stars

SSC_Turbo Charge DonkeyKong_FIN_HiResActivision Publishing Inc. and Nintendo have collaborated to introduce two of Nintendo’s iconic characters, Donkey Kong and Bowser, as guest stars in Skylanders SuperChargers. The characters will be available exclusively in Skylanders SuperChargers Starter Packs for the Wii U, Wii, and Nintendo 3DS family of systems, available now for pre-order. E3 2015 attendees were the first to get their hands on the characters and specially created vehicles.


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Boba Fett Joins Disney Infinity 3.0 as Part of Limited Edition Offering for PlayStation

DisneyInfinity3.0,BobaFettToday, at the Sony Computer Entertainment America Inc. E3 2015 press conference, Disney Interactive, Lucasfilm, and Sony announced that Boba Fett will be joining Disney Infinity 3.0 Edition as part of a new limited edition offering. The Star Wars Saga Starter Pack for PlayStation 4 and PlayStation 3 will allow fans to play as Boba Fett in Disney Infinity 3.0 Edition through the holidays, and will also let them get the Star Wars Rise Against the Empire Play Set nearly a month before it arrives on store shelves.

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LeapFrog Unveils LeapFrog Imagicard, a Digital and Physical Learning Experience for Kids, and New LeapPad Platinum

LeapFrog Imagicard Product ImageLeapFrog Enterprises Inc. today unveiled the new LeapFrog Imagicard, a digital and physical learning experience for kids that brings characters to life with the snap of a picture from more than 30 included interactive collectible cards. With LeapFrog Imagicard, LeapFrog digital learning games are enhanced by physical interactive cards featuring licensed characters mixed with educational content, extending play beyond traditional tablet gaming.

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Spin Master Signs On as Global Master Toy Licensee for The Secret Life of Pets

The Secret Life of Pets ImageUniversal Partnerships & Licensing (UP&L), Illumination Entertainment, and Spin Master will partner to market and distribute toy products globally for The Secret Life of Pets, the fifth animated feature-film collaboration from Illumination and Universal Pictures.

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TIA Calls for Support for New Genius of Play Campaign

TIA,GeniusofPlay,ClayThe Genius of Play campaign, the Toy Industry Association’s (TIA) industry-wide initiative to open up a dialogue with parents and raise awareness about the developmental benefits of play, launches in two weeks. The next phase of the campaign will build on the success of the Q4 Genius of Play test, and feature content based on play-related research collected by TIA in interviews with academics, psychologists, journalists, and other play-focused professionals.

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LeapFrog Reports Fiscal Fourth Quarter and Full Year Financial Results

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. recently announced financial results for the fiscal fourth quarter and full year 2015. The company’s fiscal year covers the twelve-month period ending March 31.

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Toys “R” Us Inc. Reports Results for First Quarter

toysrusToys “R” Us Inc. today reported financial results for the first quarter ended May 2. Net sales were $2,325 million, a decrease of $154 million compared to the prior year period. Excluding the $131 million negative impact of foreign currency translation, net sales declined $23 million, or .9 percent.

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TIA Rallying Toy Industry to Stop New York Toy Ban

TIAAccording to the Toy Industry Association (TIA), following the recent passage of New York county laws that would ban the sale of certain toys in Albany, Suffolk, and Westchester counties, momentum is growing to pass a new chemical regulation law impacting toys at the state level.

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Lego Jurassic World Roars into Stores, Packs All Four Jurassic Films into One Video Game

LEGO Jurassic WorldLego Jurassic World is now available in North America for the PlayStation 4 and PlayStation 3, the PlayStation Vita, the Xbox One and Xbox 360, and the Nintendo Wii U and 3DS. Courtesy of Warner Bros. Interactive Entertainment, TT Games, the Lego Group, and Universal Partnerships & Licensing, Lego Jurassic World spans more than two decades of films including Jurassic Park, The Lost World: Jurassic Park, Jurassic Park III, and the anticipated Jurassic World, opening today.

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Star Wars Rebels Characters Join Disney Infinity 3.0 Edition Lineup

REB_SabineSome of the characters from the popular animated TV series Star Wars Rebels are joining Disney Infinity 3.0 Edition, reports Disney Interactive and Lucasfilm. Kanan Jarrus, Ezra Bridger, Sabine Wren, and Zeb Orrelios will be joining other Star Wars, Marvel, Disney, and Disney•Pixar characters in Disney Infinity 3.0 Edition’s Toy Box. In addition, all characters are unlockable within each Star Wars Play Set.

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