Cra-Z-Art has appointed Charlie Zakin to the newly created position of vice president of advertising. He is a veteran of both the toy and media industries, with extensive experience on the client and agency side. Zakin formerly served as vice president, corporate media, at Hasbro Inc.
According to a new research report from G/O Digital, “Holiday Purchasing Habits: A Digital Advantage for Local Businesses,” small businesses need to execute a digital marketing plan early in order to make a big impact this holiday season. The report surveyed more than 1,000 U.S. consumers who research holiday purchases online.
Activision Publishing Inc. will launch a mobile card battle game, Skylanders Battlecast, which brings cards to life through a free-to-play mobile adventure set within the Skylanders universe. The game offers aspects ranging from collectability to strategic card combat, online PvP, and a single-player campaign. Players can create a team of their favorite heroes and master strategic card combinations.
Disney Interactive Reveals More Details on Disney Infinity 3.0 Edition, Playmation, Disney Magic Kingdoms
Tim Walsh and Peggy Brown have launched an Indiegogo campaign with the goal of creating a film about John Spinello, who invented the classic game Operation. The movie, entitled Buzz Heard ’Round the World: The Inventor of Operation and the Power of Play, would pick up on the life of Spinello, who back in 1964, sold the patent to Operation to a toy development company for only $500.
The upcoming Children’s Advertising and Review Unit (CARU) conference in New York City will explore challenging issues facing companies that advertise to children. The focus will include mobile and online technologies, modifications to the Children’s Online Privacy Protection Act (COPPA), and the Federal Trade Commission’s (FTC) revisions to the COPPA Rule.
Living in Digital Times and the Consumer Electronics Association (CEA) have launched Beauty Tech and Baby Tech, a two-day series of showcases and panel discussions at Consumer Electronics Show (CES 2016) in Las Vegas. Scheduled to take place at Tech West (the Venetian Ballroom) on January 6 and 7, the series will focus on the beauty and baby product industries, and will showcase the latest technological advancements shaping them.