Step2 Appoints Robert Jourdian to Vice President of Research and Development

Step2 LogoThe Step2 Company LLC has named Robert Jourdian as its new vice president of research and development. Jourdian comes to Step2 with more than 30 years of product design experience, 25 of which were spent at the senior product design level at Fisher-Price Inc., a division of Mattel Inc.

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Nintendo President Satoru Iwata Passes Away

NintendoThe president of Nintendo Co. Ltd., Satoru Iwata, passed away on July 11 due to a bile duct growth, as reported by Nintendo.

The 55-year-old Iwata had served as CEO of Nintendo of America since being appointed to the position in June of 2013. He also served as the video game giant’s director, president, and representative director.

The Toy Book sends its sincerest condolences.

Playmation Marvel’s Avengers Now Available for Pre-Order

Playmation,MarvelAvengersPlaymation Marvel’s Avengers, from Disney Consumer Products and Interactive Media (DCPI) and Hasbro Inc., is now available for pre-sale from select retailers. The Playmation Marvel’s Avengers Starter Pack, Smart Figures, and Prowler Bot are available to pre-order online at amazon.com, bestbuy.com, gamestop.com, target.com, toysrus.com, and walmart.com, as well as disneystore.com and at select Disney Store locations in the U.S. and Canada.

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Toys “R” Us Offers Pre-Sell Sneak Peek of New Bratz Line

BratzMGA Entertainment (MGAE) is bringing Bratz back to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys “R” Us to offer an exclusive online pre-sell of the new core collection.

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Experts Point to Increasing Imports as Retailers Prepare for Back-to-School

nrfImport cargo volume at the nation’s major retail container ports is expected to increase 7.3 percent this month over the same time last year as retailers stock up for the busy back-to-school season, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates on Wednesday.

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Lego Celebrates 15 Years at Comic-Con International with Life-Sized Models, Product Reveals, and More

LEGO_LogoAt Comic-Con International in San Diego, Lego Systems Inc. has a slate of activities and events to commemorate 15 years of fun at the convention, including never-before-seen life-sized models, product reveals, and exclusive retail sets.

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University Games Adds Puremco Line of Dominoes and Domino Accessories

UniversityGameslogoUniversity Games has added Puremco, a publisher of dominoes and domino accessories, to its growing portfolio of toys and games. The acquisition of Puremco’s wholesale business by University Games is its tenth acquisition since 1998.

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Doctor Who to Make Lego Debut in Lego Dimensions

Lego Dim Doctor WhoAt Comic-Con International: San Diego, Warner Bros. Interactive Entertainment revealed details about Doctor Who appearing in the upcoming Lego Dimensions. Peter Capaldi, who plays the 12th Doctor; Jenna Coleman, who plays Clara Oswald; and Michelle Gomez, who plays Missy, will voice their respective characters from the long running British science fiction TV series in the game.

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Toys “R” Us Inc. to Develop and Manage New Platform for Its U.S. E-Commerce Business

toysrusToys “R” Us Inc. will bring its U.S. e-commerce operations in-house, including building and managing a new platform for toysrus.com, babiesrus.com, and fao.com. The company expects to launch its own online platform by the end of next summer.

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Toy State Speeds into Partnership with SLR

ToyStateLogoToy State has entered into a worldwide partnership with Sébastien Loeb Racing (SLR), a deal that includes both race sponsorships and product licensing components. The four-year global licensing agreement grants Toy State exclusive rights to develop ranges of toys in the R/C and lights and sound categories.

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