Author: Stephanie Grassullo

Activision Blizzard Brings Franchises to Licensing Expo 2018

Activision Blizzard Consumer Products Group (ABCPG) introduced full roster of licensing and retail partners at Licensing Expo 2018. Through gameplay, film, TV, esports events, and consumer products, Activision and Blizzard Entertainment will create engagement around their franchises and across platforms. The merchandising program for Overwatch will expand to include Hasbro as the master toy license for a NERF product line, games, and more; LEGO Group for building sets; and Uniqlo for an apparel collection. Activision is poised to have the largest merchandising program to date for Call of Duty product category and global expansion. Call of Duty: Black Ops 4 will be released in October, and will be available...

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Toy State Named Master Toy Partner for Spies in Disguise

The action-comedy film Spies in Disguise debuts in theaters next spring, and will feature licensees across categories including toys, games, publishing, apparel, accessories, sleepwear, and home. Toy State was appointed master toy partner for the film, and Twentieth Century Fox Consumer Products also partnered with HarperCollins Children’s Books, Centum Books Ltd., Hachette Livre Group, New Moda, Hybrid, Accessory Innovations, ABG Headwear, Secret Charm, Global Brands Group, and Titan Books. Spies in Disguise is an animated film set in the globe-trotting world of international espionage. Will Smith is the voice of super-skilled spy Lance Sterling, and Tom Holland is the voice...

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The Jim Henson Co., Alchemy II Partner for New Teddy Ruxpin Series

Alchemy II Inc. partnered with The Jim Henson Co. to develop an animated fantasy adventure series featuring Teddy Ruxpin. The new series will feature toys from global master toy partner Wicked Cool Toys, winner of the recent TOTY award for the 2017 Teddy Ruxpin relaunch. Show show will feature Russell Hicks as producer, who was also the original head illustrator for Alchemy II during Teddy Ruxpin’s initial launch. The Jim Henson Co. team will be led by executive producers Lisa Henson and Halle Stanford. The series follows Wicked Cool Toys’ Teddy Ruxpin toy relaunch last year, amd will focus...

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Toys “R” Us Australia Goes Into Voluntary Administration

Following the closure of Toys “R” Us in the U.S., Toys “R” Us Australia has gone into voluntary administration, according to a report from news.com.au. All Toys “R” Us Australia stores will remain open while the administrators explore future options for the sale. The stand-alone Australian business operates 44 retail stores across the nation and employs about 700 permanent staff members....

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