Spin Master Announces Second Annual Hatchimals Day

HatchimalsSpin Master Corp. announced the next introduction in the Hatchimals Franchise, Hatchimals Surprise, which has fans guessing “Who Will You Hatch” next?

Hatchimals Surprise are different from any Hatchimals seen before, according to Spin Master, The company says kids can look forward to a bonding experience that continues to evolve, featuring new eggs, a new hatching process, new species to meet, and a big surprise on Hatchimals Day, Friday, Oct. 6. [Read more...]

Goliath Acquires JAX

GoliathLogoGoliath has acquired JAX Ltd. Inc. JAX will continue to operate out of Plymouth, Minn. Cindy, Kreg, and Debbie Levine will remain in their leadership roles. JAX will continue to produce its own products and maintain its brand, while utilizing Goliath’s global resources, including R&D, logistics, and marketing.

LEGO Announces Layoffs

LEGOLEGO said it would lay off 8 percent of its staff and revamp its business after reporting fiscal results for the first half ending June 30, 2017. Revenue for the period declined 5 percent, compared with the first half of 2016. The layoffs would impact approximately 1,400 positions, the majority before the end of 2017. Currently the LEGO Group employs approximately 18,200 people.

Performance across market regions was mixed. In established markets such as the U.S. and in parts of Europe revenue declined, while in some growing markets, such as China, revenue grew by double digits.

[Read more...]

Toy Industry Foundation Collecting Donations for Hurricane Harvey Victims

TIFlogoThe Toy Industry Foundation’s Toy Bank is collecting toys to distribute to victims of Hurricane Harvey .  Here is the TIF form for you to fill out if you have product to donate. Please then email it back to thetoybank@toyindustryfoundation.org.

In addition, the Spirit of Liberty Foundation is currently accepting  funds, toy donations, and volunteers to help with its “Operation Christmas Miracle—The Believe in Santa Tour” and “Santa’s Traveling Workshop” to bring gifts to displaced families in Texas and Louisiana this holiday season. For information on how you can help, please contact Richard H. Rovsek, (858) 759-2000, rr@spiritoflibertyfoundation.com.

Toys “R” Us Explores Possible Bankruptcy Filing

toys-r-us-logoAccording to multiple sources, Toys “R” Us has hired lawyers at Kirkland & Ellis to help restructure its roughly $400 million in debt due in 2018. Sources say the retailer’s options include potentially filing for bankruptcy protection.

The company has already announced it is working with Lazard to help address its debt load, and it successfully refinanced some of its debt just a year ago.

[Read more...]

Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Worlds for Nintendo Switch

LEGOWorldsLEGO Worlds—a galaxy of imaginative worlds made of digital LEGO bricks where players can explore, discover and create together—is now available for Nintendo Switch. The physical version includes two bonus packs of premium DLC: the Classic Space and the upcoming Monsters. The digital version includes the base game with the DLC available for sale separately on the eShop. Both premium DLC packs will be available on all other platforms. [Read more...]

Sony Pictures Consumer Products Appoints Jazwares as Master Toy Partner, Adds Publishing Partners for Hotel Transylvania

HotelTransylvaniaSony Pictures Consumer Products named Jazwares as master toy partner for Hotel Transylvania. Additionally, Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will create books inspired by the film franchise and new TV series. Both categories will anchor the global licensing program, which will have cross-category representation. [Read more...]

Mattel, Fullscreen Partner to Launch Kids’ Entertainment Brand, Create Hot Wheels Digital Content Innovation Team

Mattel LogoMattel Inc. partnered with Fullscreen to launch Fullscreen Family—a brand-safe video network—and the Hot Wheels digital content innovation team. Through the partnership, the team will focus on creating content to engage a new generation of online consumers across video and social platforms. Additionally, Mattel will develop stronger relationships with online influencers in the kids and family space. [Read more...]

eOne, Jazwares Partner to Debut Ben & Holly’s Little Kingdom Toys Exclusively at Target

BHLK_Fairy Tea Party JazEntertainment One (eOne) partnered with master toy licensee Jazwares to launch a line of toys based on the preschool property Ben & Holly’s Little Kingdom, available exclusively at Target. The assortment will be followed by the first book title from newly signed publishing partner Scholastic on October 15. [Read more...]

eOne Cracks Down on Counterfeit Merchandise and Unlicensed Events for Peppa Pig and PJ Masks

entertainmentOne_LogoEntertainment One Licensing (eOne) today outlined the stance it will take to reduce the global sale of counterfeit merchandise and unlicensed events for Peppa Pig and PJ Masks.

Beginning this year, eOne seized more than 250,000 counterfeit products globally via port seizures and market raids, and removed more than 50,000 infringing listings on more than 40 leading e-commerce platforms including Alibaba, Mercado Libre, and Amazon. eOne also enforced against social media platforms, removing more than 1,000 infringements across iTunes, GooglePlay, and YouTube. Additioanlly, several infringing stage shows and unlicensed events have been cancelled via legal action across the Latin American region. [Read more...]