Roblox Secures $92 Million in Funding

JazwaresRobloxRoblox announced the closing of a $92 million investment, which will be put toward enhancing the platform’s infrastructure and recruiting talent. The new funding follows the company’s rebranding and an online to offline expansion with a first-ever user-generated toy line from Jazwares.

The Roblox and Jazwares toy line will feature popular user-generated characters. The line is available at Toys “R” Us, additional retailers, and online at www.roblox.com and www.jazwares.com. The deal marks the beginning of an offline strategy that will bring Roblox to retail.

Funko Named Master Toy Licensee for Adult Swim Series Rick and Morty

RickandMortyCNCartoon Network Enterprises named Funko the master toy partner for Adult Swim brand Rick and Morty. The new range of products will be available at select mass retailers nationwide.

The first products to be introduced in the collection include Galactic Plushies, Mystery Minis, and Pocket Pop! key chains. Funko will also expand its Rick and Morty vinyl figure collection with the addition of seven new, highly detailed figures. The company will also debut the first fully posable, articulated action figure line for Rick and Morty. Each character within the assortment includes a unique bonus piece. Additional products, including role-play toys, novelty housewares and home décor, apparel, and accessories, will also roll out later this year. [Read more...]

Make It Real Debuts Line of Disney Sketchbooks

Elena_MakeItRealBeginning this spring, Make It Real will manufacture and distribute a line of fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney’s Frozen, Elena of Avalor, and Descendants.

eOne Signs New Partners for PJ Masks in the U.S. and Canada

PJMasksEntertainment One (eOne) appointed new partners to create PJ Masks products across a range of toy and seasonal categories. The new items will begin to roll out at retail in April. Just Play continues its role as master toy licensee for the brand in the U.S. and Canada, with new and expanding lines that will release this year.

[Read more...]

My Little Pony Pop-Up Spa Heads to New York

MilkandCookiesMLPFrom Feb. 9 to Feb. 17, Milk & Cookies Kids Spa and Salon in New York City will offer a My Little Pony Pamper-Me Pop-up Spa that lets kids play with new My Little Pony fashion-themed products and enjoy My Little Pony-inspired spa treatments. [Read more...]

Zoobe Message Entertainment, Peanuts Worldwide Partner for Peanuts App

zoobe_peanutsZoobe Message Entertainment partnered with Peanuts Worldwide to launch the new Peanuts StoryGIF app for iOS and Android devices. The app was released last month and features text-ready animations that feature Charlie Brown, Snoopy, Woodstock, Lucy, Linus, and more characters from the brand. Fans can choose from more than 100 images to create customizable, short movie messages.

The ZhuZhus Returns with New Episodes Next Year

unnamedNext month, The ZhuZhus returns with new episodes that feature Frankie, Pipsqueak, Num Nums, Chunk, and Mr. Squiggles. A new episode will premiere on the Disney Channel every Saturday and Sunday at 9:30 a.m. January 7 to 29. [Read more...]

Thomas & Friends New Series and Special to Launch Exclusively on Discovery Kids Latin America

Thomas_TheGreatRaceThe Thomas & Friends special The Great Race will premiere exclusively on Discovery Kids Latin America, as well as the latest series 20 of Thomas & Friends, throughout the month of December on its different feeds. [Read more...]

Nelvana Extends Shopkins Brand with New Marketing and Licensing Partners

ShopkinsNelvana Enterprises has a full “menu” of new programs for the Shopkins brand. There will be a QSR (quick service restaurant) campaign with McDonald’s restaurants in France and Monaco. Additionally, Nelvana named Megalicense International as sub-agent for Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia and Lithuania. [Read more...]

LEGO Dimensions Adds New Battle Arenas and Story Packs

ExpansionPack_NA_HarryPotterTeamPack-290x300Warner Bros. Interactive Entertainment released six new LEGO Dimensions expansion packs based on the franchises: Ghostbusters, Adventure Time, Mission Impossible, Harry Potter, and The A-Team. The new packs introduce Battle Arenas and Story Packs, which provide a movie-based gameplay experience with a LEGO brick-building experience.

The Battle Arenas offer split-screen gameplay for up to four players. The LEGO minifigures included in expansion packs come with golden Toy Tags, which unlock a Battle Arena within the free play Adventure World of the corresponding entertainment brand. For a limited time, LEGO Dimensions Starter Packs for Sony PlayStation4 will include an exclusive, bonus DC Comics Supergirl LEGO minifigure.