Author: Stephanie Grassullo

Halloween & Party Expo Opens Next Week in New Orleans

The Halloween & Party Expo 2018 event will be open to the trade industry in beginning January 12 to 15 at the Ernest N. Morial Convention Center in New Orleans. The event will provide Halloween and party professionals access to products, ideas, and connections, including, more than 350 exhibitors, a new hosted buyer appointment program, daily retail panels, afternoon roundtables, live fashion shows, and the industry costume ball, The exhibit floor will showcase more than 70 new Halloween brands with products for the upcoming season. In addition, the co-location with HAuNTcon—the Haunted Attraction National Tradeshow & Convention—offers attendees the opportunity to explore...

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Bonkers Toys Premieres Build-a-Slither Toy Line

Bonkers Toys will launch a new Build-a-Slither toy line for kids to construct and create slithers based on the slither.io app. The app recently added a feature allowing players to design their own slither to play in the game, and this new line now lets fans construct slithers in real life. The Build-a-Slither product line will premiere at Target stores in the U.S. this month, followed by other national retailers in March. The complete Build-a-Slither line features multiple products, including Build-a-Slither Blind Bags, which include components to construct one mystery slither. Multi-packs come with 32 colorful construction pieces to create...

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King Bee Limited Names Kirsten Ytterbo SVP in Mainland China and Greater Asian Regions

King Bee Limited appointed Kirsten Ytterbo as senior vice president to further develop its growing children’s business in Mainland China and the Greater Asian regions. Kirsten has spent the last 10 years in Asia with a focus working in Mainland China for companies, including Tesco, Chris Burch’s Poppin, and Toys “R” Us China. Most recently, Kirsten worked for Toys “R” Us Hong Kong managing the Asian regions as the regional merchandise manager of private brands and quality assurance. Last year, King Bee Limited expanded its master toy agreements to include Oddbods, Miffy, and Baby Riki for the Mainland China...

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eOne Expands Peppa Pig Licensing Program in the U.S. and Canada

Entertainment One (eOne) added new licensing partners and contract renewals for the Peppa Pig consumer products program in the U.S. and Canada. The growth of the property is backed by the ongoing production of new episodes and content. The animated preschool series airs on Nick Jr. in the U.S. and on Treehouse TV in Canada. eOne will expand the brand’s licensing program with new partners, including CSS Industries for seasonal classroom exchange products and accessories for Valentine’s Day and Easter, and PTI Group for character treat buckets. eOne also renewed previous partnerships in the U.S. and Canada, including Amscan...

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Tech2Play Activity Area Presents Tech Toys at the Spielwarenmesse

Visitors at the 69th Spielwarenmesse can visit the Tech2Play activity area in Hall 4A to see highlights of the newest tech toys. The show takes place from Jan.  31 to Feb. 4, and the tech section will feature German and international manufacturers across four categories. The featured categories include Robot Toys, RC Toys, Virtual Play, and Electronic Learning. The activity area gives independent retailers and buyers the opportunity to gain an overview, try out the products, and find new ideas for their toy ranges. The Robot Toys category focuses on interactive toys that teach programming skills to kids. The category...

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