Author: Stephanie Grassullo

Roblox Secures $92 Million in Funding

Roblox announced the closing of a $92 million investment, which will be put toward enhancing the platform’s infrastructure and recruiting talent. The new funding follows the company’s rebranding and an online to offline expansion with a first-ever user-generated toy line from Jazwares. The Roblox and Jazwares toy line will feature popular user-generated characters. The line is available at Toys “R” Us, additional retailers, and online at www.roblox.com and www.jazwares.com. The deal marks the beginning of an offline strategy that will bring Roblox to...

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Funko Named Master Toy Licensee for Adult Swim Series Rick and Morty

Cartoon Network Enterprises named Funko the master toy partner for Adult Swim brand Rick and Morty. The new range of products will be available at select mass retailers nationwide. The first products to be introduced in the collection include Galactic Plushies, Mystery Minis, and Pocket Pop! key chains. Funko will also expand its Rick and Morty vinyl figure collection with the addition of seven new, highly detailed figures. The company will also debut the first fully posable, articulated action figure line for Rick and Morty. Each character within the assortment includes a unique bonus piece. Additional products, including role-play toys, novelty housewares and home décor, apparel, and accessories, will also roll out later this year. Rick and Morty follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick and Morty season three is currently in production. The new Funko Rick and Morty collection includes Rick and Morty Pocket Pop! Keyc hains; Rick and Morty Mystery Minis; Rick and Morty 5-inch Action Figures; Rick and Morty Galactic Plushies; and Rick and Morty Pop! Vinyl...

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Make It Real Debuts Line of Disney Sketchbooks

Beginning this spring, Make It Real will manufacture and distribute a line of fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney’s Frozen, Elena of Avalor, and...

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eOne Signs New Partners for PJ Masks in the U.S. and Canada

Entertainment One (eOne) appointed new partners to create PJ Masks products across a range of toy and seasonal categories. The new items will begin to roll out at retail in April. Just Play continues its role as master toy licensee for the brand in the U.S. and Canada, with new and expanding lines that will release this year. New licensees in the U.S. include Little Kids for bubble toys, Playhut for play tents, Swimways for water toys, and What Kids Want for novelty seasonal toys. New licensees for the U.S. and Canadian markets include First Act for musical instruments, Tech 4 Kids for novelty lighting products, and Jazwares and LeapFrog for consumer electronics. PJ Masks premiered in the U.S. in September 2015. Last year, PJ Masks was one of Disney Junior’s top series, where it reached 64 million total viewers across the U.S. The series also currently reaches 29 million viewers across 10 markets throughout EMEA on Disney Junior. PJ Masks is produced by eOne and Frog Box, in collaboration with French animation studio TeamTO, along with Disney Junior and France 5. The series is based on French author Romuald Racioppo’s picture book series Les Pyjamasques....

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My Little Pony Pop-Up Spa Heads to New York

From Feb. 9 to Feb. 17, Milk & Cookies Kids Spa and Salon in New York City will offer a My Little Pony Pamper-Me Pop-up Spa that lets kids play with new My Little Pony fashion-themed products and enjoy My Little Pony-inspired spa treatments. Guests can choose from different services, including My Little Pony, a deluxe mother-daughter spa treatment that includes a manicure, a pedicure, and a “Frosting Facial;” Rarity, a manicure package that includes a cotton candy-scented scrub with sprinkles and strawberry creme soufflé; Pinkie Pie makeup package; Twilight Sparkle glitter tattoos; Rainbow Dash, a pony-inspired hairstyle with non-toxic highlights and glitter sparkles; Fluttershy, a curled side ponytail hairstyle; and Applejack, clip-in hair extensions tied in a braid. All guests receive a complimentary cookie with milk. Additionally, every kid who books a service will receive his or her own My Little Pony figure to take home. The My Little Pony spa experience will take place from Feb. 9 to Feb....

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