Author: Stephanie Grassullo

Isaac Larian Puts in Official Bid to Save Toys “R” Us

Isaac Larian, CEO of MGA Entertainment Inc. (MGAE), put in a formal bid of $675 million to buy the Toys “R” Us stores in the U.S., as well as $215 million to buy  the Toys “R” Us stores in Canada. The funds to purchase both the U.S. and Canadian stores will come from Larian’s own coffers, additional investors, and bank financing. After last month’s announcement that Toys “R” Us will be closing it’s doors, Larian started a GoFundMe campaign aimed at saving the toy retailer. “The time is now. Everyday that goes by, the value of Toys “R” Us declines and more people lose their jobs. I did my...

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Solo: A Star Wars Story Product Lands at Retail

Lucasfilm debuted collections inspired by the latest Star Wars film, Solo: A Star Wars Story, which premieres in theaters on May 25. The cross-category assortment features action figures, role-play products, apparel, with comic and book titles launching next month. Fans can pre-order select toys at retailers in the U.S., including Walmart, Amazon, and shopDisney.com. Additional product will be available at mass retailers, Disney store, shopDisney.com, and Disney Parks beginning April 13 and rolling out throughout May. Available toys from the pre-sale include Hasbro’s 3.75-inch Kessel Run Millennium Falcon vehicle, Han Solo Landspeeder vehicle, and The Black Series 6-inch Han...

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ImaGENNation, Epiphany Schwarz Appoint Jay@Play As Cozy Wings Master Toy Partner

Epiphany Schwarz and GennComm ImaGENNation appointed Jay@Play as the master toy licensee for Cozy Wings. Created by Christine Mangnall-Schwarz, Cozy Wings is a unique, wearable cape and wings combination for kids and adults that inspires imaginative play. Next month, Jay@Play will introduce patented Cozy Wings on As Seen on TV in several markets worldwide. There are multiple patents pending, including two worldwide patents. Cozy Wings are also expected to be available at retail later this...

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Jakks Pacific Named Global Master Toy Partner for Gigantosaurus

Cyber Group Studios entered a multi-year, worldwide master toy agreement Jakks Pacific Inc. for Gigantosaurus. The new animated preschool series will launch worldwide next year. Jakks Pacific will design, produce, and bring to market a full range of toys inspired by the series, including figures, vehicles, play sets, outdoor toys, furniture, and Halloween costumes and accessories. The initial products will launch at retail next fall. Gigantosaurus is based on the book by Jonny Duddle. The series follows the adventures of four young dinosaur friends as they explore their prehistoric world and the mystery of Gigantosaurus—the biggest and fiercest...

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Toys “R” Us Stores Attract Potential Buyers

Following last week’s news that Toys “R” Us will shut down all U.S. stores and plans to sell its operations in Canada, Central Europe, and Asia, Bloomberg reports that Amazon.com Inc. is currently looking to acquire Toys “R” Us locations. According to Bloomberg, Amazon does not intend to maintain the brand, but would use the empty store spaces to expand its physical store presence. Last year, Amazon announced plans for its brick-and-mortar strategy following its $13.7 billion deal with Whole Foods Market. Additionally, last week MGA Entertainment’s (MGA) CEO, Isaac Larian, and affiliated investors made a bid for the Toys “R”...

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