Author: Stephanie Grassullo

WowWee to Launch Fingerlings Consumer Products Program

WowWee entered licensing agreements for the Fingerlings consumer products program, which will be available at retail this year. The agreements were made via Striker Entertainment, the company’s global licensing agent. Initial licensees include AllStar Vending, Bioworld, Cardinal, Commonwealth, Innovative Designs, Super Impulse, and Tara Toy. The range will span categories including apparel, backpacks, vending, games, stationary, collectibles, and more. The line will feature initial offerings this spring, with most product available at retail in the fall. WowWee will also develop a media plan with animation and other internal and fan-generated content to further engage fans in the world of...

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Nintendo, Illumination to Release Super Mario Bros. Animated Film

Nintendo Co. Ltd. and Illumination partnered to develop an animated film based on the world of Super Mario Bros. The project will be produced by Chris Meledandri, founder and CEO of Illumination, and Shigeru Miyamoto, Nintendo game developer and original creator of Mario. The film will be co-financed by Universal Pictures and Nintendo, and will be distributed theatrically worldwide by Universal. Nintendo and Illumination are partnering on a movie starring Mario, co-produced by Shigeru Miyamoto and Chris Meledandri! — Nintendo of America (@NintendoAmerica) February 1,...

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Mattel, NetEase Launch Mobile Games Studio Mattel163

Mattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands. NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward Journey, The Ghost, Onmyoji, Rules of Survival, and more. Mattel163’s first title will be based on Mattel’s UNO game, now available on Facebook Messenger and coming soon as a mobile app to iOS and Android devices. The company plans to...

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Night & Day Studios, Rich Frog to Launch Peekaboo Barn Plush

Night & Day Studios and Rich Frog Industries will debut Peekaboo Barn plush toys at NY Now from Feb. 4 to 7. Ten different farm animals will be available to retailers this spring. Rich Frog will offer characters from Peekaboo Barn in 66-inch assortments, and the line will be available at specialty, gift, and toy stores, as well as at small and mid-tier chains. Each plush character has a unique tag that lists its favorite food, color, and other details. Rich Frog also designed a barn-shaped display box that is available to retailers that purchase at least 10 styles...

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