Author: Stephanie Grassullo

LIMA Study Reveals Global Revenue from Licensed Goods and Services Increased in 2017

According to results from the Annual Global Licensing Industry Survey released by the International Licensing Industry Merchandisers’ Association (LIMA), retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3 percent to US$271.6B. Royalty revenue from sales of licensed merchandise and services rose 2.6 percent to $14.5 billion. Entertainment/character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7 percent of the total global licensing market. Corporate/brand trademarks was the next biggest property type, generating US$55.8 billion in retail receipts for 20.5 percent of total revenues, followed by fashion with $32.1 billion and sports with...

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Activision Blizzard Brings Franchises to Licensing Expo 2018

Activision Blizzard Consumer Products Group (ABCPG) introduced full roster of licensing and retail partners at Licensing Expo 2018. Through gameplay, film, TV, esports events, and consumer products, Activision and Blizzard Entertainment will create engagement around their franchises and across platforms. The merchandising program for Overwatch will expand to include Hasbro as the master toy license for a NERF product line, games, and more; LEGO Group for building sets; and Uniqlo for an apparel collection. Activision is poised to have the largest merchandising program to date for Call of Duty product category and global expansion. Call of Duty: Black Ops 4 will be released in October, and will be available...

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Toy State Named Master Toy Partner for Spies in Disguise

The action-comedy film Spies in Disguise debuts in theaters next spring, and will feature licensees across categories including toys, games, publishing, apparel, accessories, sleepwear, and home. Toy State was appointed master toy partner for the film, and Twentieth Century Fox Consumer Products also partnered with HarperCollins Children’s Books, Centum Books Ltd., Hachette Livre Group, New Moda, Hybrid, Accessory Innovations, ABG Headwear, Secret Charm, Global Brands Group, and Titan Books. Spies in Disguise is an animated film set in the globe-trotting world of international espionage. Will Smith is the voice of super-skilled spy Lance Sterling, and Tom Holland is the voice...

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The Jim Henson Co., Alchemy II Partner for New Teddy Ruxpin Series

Alchemy II Inc. partnered with The Jim Henson Co. to develop an animated fantasy adventure series featuring Teddy Ruxpin. The new series will feature toys from master toy partner Wicked Cool Toys, winner of the recent TOTY award for the 2017 Teddy Ruxpin relaunch. The show will feature Russell Hicks as producer, who was also the original head illustrator for Alchemy II during Teddy Ruxpin’s initial launch. The Jim Henson Co. team will be led by executive producers Lisa Henson and Halle Stanford. The series follows Teddy Ruxpin and will focus on important themes and skills including, self-esteem, empathy,...

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Toys “R” Us Australia Goes Into Voluntary Administration

Following the closure of Toys “R” Us in the U.S., Toys “R” Us Australia has gone into voluntary administration, according to a report from All Toys “R” Us Australia stores will remain open while the administrators explore future options for the sale. The stand-alone Australian business operates 44 retail stores across the nation and employs about 700 permanent staff members....

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Wicked Cool Toys Named Master Toy Licensee for Kung Fu Pork Choppers

CraneKahn appointed Wicked Cool Toys as master toy licensee for the animated series Kung Fu Pork Choppers. CraneKahn adapted hundreds of episodes of GG Bond, one of the top kid’s franchises in China, for a western audience, packaged under Kung Fu Pork Choppers brand name. The U.S. broadcaster for Kung Fu Pork Choppers will be announced later this year. The Kung Fu Pork Choppers are a team of pigs-turned-superheroes who protect New Pork City from alien invasion. The series follows Hampton, Hamgelina, Glorious P.I.G., and the rest of the gang, as they take on any...

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Erector by Meccano Relaunches in the U.S.

Spin Master Corp. re-launched Erector by Meccano, one of the oldest construction systems in the world, as a sponsor of the Maker Faire in San Mateo. The brand was acquired by Spin Master in 2013 and sold under the parent Meccano name in the U.S. for the last several years. The original STEAM creation system will return under the “Erector by Meccano” brand this fall, launching at this year’s Bay Area Maker Faire. Erector by Meccano incorporates new materials and advanced technologies into its STEAM...

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Oddbods Toys to Launch at Target in the U.S.

A toy line based on the Oddbods series will launch at Target stores in the U.S. Following the recent announcements of TV broadcast, video-on-demand (VOD), and subscription video-on-demand (SVOD) partnerships nationwide, the toy line from Kids Station Toys Inc. will mark Oddbods’ first consumer products program in the U.S. Target will feature chain-wide listings of the new range this fall. The toy line will feature interactive plush, mini collectible figurines, play sets, vehicles, and more. The agreement was brokered by Brandgenuity, One Animation’s North American licensing...

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Hasbro Trademarks the Play-Doh Scent

The Play-Doh scent is now officially recognized by the U.S. Patent and Trademark Office as a registered trademark of the brand. Hasbro formally describes the scents as, “a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.” The trademarked scent, makes the Play-Doh brand one of the few active scent trademarks in the...

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