Author: Stephanie Grassullo

KB Toys to Reportedly Make a Comeback Following Toys “R” Us Shut Down

The California company Strategic Marks, which bought the KB Toys brand in 2016, is currently in discussion with pop-up operators to re-open stores in malls before Black Friday. The news follows last week’s announcement that Toys “R” Us will shut down all U.S. stores. Strategic Marks’ chief executive officer Ellia Kassoff is in talks with retailers, including Go! Retail Group, Spencer Spirit Holdings, and Party City to provide the real estate. Kassoff is also reportedly in discussions with toy manufacturers, including Mattel. KB Toys stores originally closed its chain of stores in...

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Subway Surfers Breaks Google Play Record with One Billion Downloads

Subway Surfers was downloaded more than one billion times on Google Play, making it the first game on the platform to reach this mark. Originally launched in 2012 by SYBO and Kiloo, Subway Surfers lets players take on the role of the graffiti-tagging main protagonist Jake, or one of his many friends. They run from the grumpy inspector and his dog through the subway systems of cities around the world while collecting coins and dodging oncoming trains. “We have really achieved greatness by combining our strengths at SYBO and Kiloo, said Mathias Gredal Noervig, CEO of SYBO. “The continued...

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The Walt Disney Co. Announces Strategic Reorganization, Effective Immediately

The Walt Disney Co. reorganized its businesses into four segments: the newly-formed Direct-to-Consumer and International; the combined Parks, Experiences and Consumer Products; Media Networks; and Studio Entertainment. The reorganization is effective immediately. Kevin Mayer was named chairman of the new Direct-to-Consumer and International business segment. Mayer has served as Disney’s chief strategy officer since 2015. Bob Chapek, formally chairman of Walt Disney Parks and Resorts, will now serve as chairman of the new Parks, Experiences and Consumer Products, with additional responsibilities for all of Disney’s consumer products operations globally, including licensing and Disney stores. DIRECT-TO-CONSUMER AND INTERNATIONAL The newly...

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Jakks Pacific Slides Into Retail with MorfBoard, Extends Nintendo Global Master Toy Partnership

Jakks Pacific’s MorfBoard product line is an action sports component system that transforms in seconds, with two new Xtension modalities that were introduced this month. Launched in January, sales for the MorfBoard Skate and Scoot Combination exceeded forecasts from Target and Amazon. MorfBoard Skate and Scoot Combination introduces kids to lock and release technology, allowing them to transition from each modality with a quick click. MorfBoard Balance Xtension feature a balance roller and safety end blocks, and Bounce Xtension feature bounce balls to power the board. Jakks also recently extended its global master toy licensing partnership with Nintendo. Under...

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Mattel Nominates New Board Members

Mattel Inc.’s board of directors nominated R. Todd Bradley, Soren T. Laursen, and Rosa G. Rios to stand for election as director nominees for Mattel’s board at this year’s annual meeting of stockholders. Bradley brings expansive global supply chain management and operating experience, with experience in optimizing manufacturing and logistics networks. He also has experience in China, where he built and managed partnerships to help establish and grow brand engagement and awareness. Most recently, Bradley served as CEO of Mozido Inc., a digital payment and mobile commerce provider. Laursen brings global commercial experience to Mattel, with expertise developing strong...

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