Toys “R” Us Kicks Off Campaign to Benefit Autism Speaks

TRU Logo - High ResToys “R” Us Inc. has announced the launch of its “Shine A Light For Autism” in-store and online fundraising campaign to benefit Autism Speaks, the world’s leading autism science and advocacy organization. Now through April 30, monetary donations will be collected at more than 870 Toys “R” Us and Babies “R” Us stores nationwide and online at In addition, individuals nationwide are invited to join a “Walk Now For Autism Speaks” event in their local community, or “Walk With Geoffrey” online and personally fundraise for Autism Speaks.

All funds raised during this year’s Toys “R” Us campaign will be dedicated to supporting the Autism Speaks Community Grants program, which helps promote services that enhance the lives of those affected by autism, expand the capacity to effectively serve this growing community, and enhance the field of service providers. [Read more...]

Marky Sparky Toys Launches Newest Game: Mumbly’s

Marky Sparky, a leading specialty toy and gift company, is launching a new game: Mumbly’s–Games of Skill, Precision, Braggadocio, and Bravado.

Mumbly’s combines Pitching Pennies with Darts, while adding the collectibility of Pogs. Each set contains three designed funky/cool magnetic game characters. The rules are simple. Like all schoolyard games from the past, rules are meant to be broken. House Rules are what Mumbly’s are all about.

For more info, visit,, or call (800) 781-8110.

K’nex, the Crohn’s & Colitis Foundation of America Take Steps to Find a Cure

K’nex Brands, the only U.S. construction toy company focused on Building Worlds Kids Love, is proud to announce that for the sixth year in a row it will donate a percentage of online sales to the Crohn’s & Colitis Foundation of America (CCFA), a non-profit, volunteer-driven organization dedicated to finding the cure for Crohn’s disease and ulcerative colitis.

Now through April 30, 10 percent of all online sales made on will be donated to the CCFA. Donations are accepted with or without making a purchase.

In addition, a team of K’nex employees will be participating in the Take Steps for Crohn’s & Colitis walk in Philadelphia. These events take place at 158 walk sites across the country, where thousands of people gather every spring and summer to join the fight against digestive diseases. You can find your local walk by logging on to

Mindshapes, The Jim Henson Company Launch Sid the Science Kid-Sid’s Slide to the Side

Kids and families can now take Sid the Science Kid on-the-go with a new mobile app available for iOS devices. The app, which launches today, coincides with the DVD and iTunes release of Jim Henson‘s Sid the Science Kid: The Movie, a feature-length film following the adventures of Sid and his curious friends.

sid's slide to the side screenshotSid the Science Kid – Sid’s Slide to the Side is the first in a new app format from Mindshapes called an “Appisode,” enhanced story–based adventures that feature rich learning and game and play activities, all wrapped around a storybook. This fun and interactive Appisode is a new approach to mobile learning sure to get kids engaged and entertained with their favorite franchises. The Appisode features  songs, interactive games, reinforced learning activities, and colorful characters from the Sid the Science Kid television program on PBS.

KISS Catalogue Ltd, Sanrio to Produce KISS Hello Kitty Animated Series

kiss hello kityThe Hub Network has optioned the rights to a new animated series, KISS Hello Kitty (working title).

The KISS and Hello Kitty collaboration began in 2010 with a global collection of co-branded products, from Sanrio. The collection features hundreds of licensed items across all categories, including apparel, toys, electronics, stationery, and back-to-school merchandise.

KISS Hello Kitty will feature the four KISS x Hello Kitty characters living their rock ’n roll dreams and bringing pink anarchy to a number situations. The series is in the initial stages of development and will be produced by KISS Catalogue Ltd. and Sanrio.

ThinkGeek Extrudes the Play-Doh 3D Printer to the World


Oh no! We sure hope you weren’t as excited for this as we were, since it has turned out to be an April Fool’s Day hoax! ThinkGeek: 1, The Toy Book: 0.

ThinkGeek has announced an innovative new toy to fulfill every wee maker’s dream: the Play-Doh 3D Printer!

GEEKNET, INC. PLAY-DOH 3D PRINTERExpensive “at-home” versions of 3-D printers have been on the market for years, and for decades children have grown up with Play-Doh‘s extruder toys to shape colorful clay. The technology to blend those two realities has only recently become available and ThinkGeek is the exclusive retailer for this fantasy turned real.

Users of the Play-Doh 3-D Printer need only insert three cans of their favorite color, load up the free app on their tablet of choice, and get creative. Once a 3-D model is rendered in the app, users manipulate the device’s dials to create the solid piece. [Read more...]

Delta Children Releases New Toddler Collection Based on Doc McStuffins

Babies “R” Us, Forge Strategic Partnership

Babies “R” Us and have entered into a strategic partnership to offer expectant moms convenient access to their combined content and retail resources. As part of this collaboration, the Babies “R” Us Registry is now available on Additionally, the baby products authority plans to feature content from through various Babies “R” Us channels. The partnership will continue to evolve and expand over time. is published by Everyday Health, the leading health and wellness media company.

Additionally, the Resource Center on will begin featuring expert editorial content from, including articles, videos, and tips from Heidi Murkoff, the creator of the What to Expect When You’re Expecting pregnancy and parenting brand.

Season 2 of Mike The Knight Gets Greenlight from HIT Entertainment, Nelvana

HIT Entertainment and Corus Entertainment’s Nelvana have approved a second season of their preschool phenomenon, Mike the Knight.

MTK_GROUP_CastleThe second season, comprising 52 x 12-minute episodes, is in production and is set to begin delivery to broadcasters in late Spring. HIT Entertainment and Nelvana Studio will produce the series jointly. In the second season, viewers will be introduced to Mike’s father and role model, the King of Glendragon, who has been away exploring faraway lands.

Treehouse in Canada, CBeebies in the UK, and Nick Jr. in the U.S. have committed to air Season 2 of Mike the Knight starting in May in Canada, this summer in the UK, and later in the fall in the U.S.

Season 2 will also see additional product rollout. For more information, visit

The Goldberger Company Announces the Passing of Larry Doppelt

The Goldberger Company has announced the death of Larry Doppelt, one of the principles of the Goldberger Doll Mfg. Co., its direct predecessor. Doppelt died on March 15, at the age of 91.