Author: Varuni Sinha

Build-A-Bear Workshop Launches Ghostbusters and Star Trek Bears

Build-A-Bear Workshop has unveiled a pair of Star Trek 50th Anniversary Bears and a Ghostbusters line. Fans in the U.S., Canada, and the UK can order the bears on the Build-A-Bear website. The Ghostbusters line includes a 7-inch mini pre-stuffed Slimer covered in bright green fur and the 17-inch bustin’ white bear, with the iconic Ghostbusters logo on its paw, and several accessories. The line also includes a 19-inch Stay Puft Marshmallow Man, which can be equipped with a theme song and with a marshmallow scent.    The Star Trek 50th Anniversary line includes a Spock Bear with Spock’s ears and the Vulcan greeting. One paw says “Live long and prosper,” and the other has a Star Trek 50th Anniversary logo. The Star Trek 50th Anniversary Bear is a limited-edition black bear that has the gold Star Trek insignia on its chest, with the Star Trek logo on one paw and the 50th anniversary logo on the other...

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Mojang Announces Minecraft Movie Release Date

A film based on video game Minecraft is set to release on May 24, 2019. The film will be released in 3-D and IMAX. The news comes from the blog of developer Mojang. Minecraft, a sandbox video game created by Swedish programmer Markus “Notch” Persson, was developed and published by Mojang. The game includes activities such as exploration, resource gathering, crafting, and combat, in which players build constructions out of textured cubes in a 3-D...

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Disney is the Most Desirable Toy Brand in China

The NPD Group’s Asia Pacific team released its China Toy Usage and Attitude Study, which reports China as the most desirable toy brand in China. The study also states that most toy buyers in China own Disney products, the top three retailers in the Chinese toy market are e-commerce retailers, and most Chinese parents buy toys on Chinese New Year, Children’s Day, and on kids’ birthdays. The study offers data and insight into the Chinese toy industry, helping manufacturers and retailers develop strategies for...

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The Angry Birds Movie Enters Comprehensive Licensing Program

The comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009. Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. The book-publishing program for The Angry Birds Movie launched with HarperCollins in the U.S. and Centum Books in Great Britain, Australia, and New Zealand, and parts of the U.S. IDW is publishing comics for films in English worldwide, with National Geographic on board. The animated 3D comedy will open in theaters on May...

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Alex Brands Introduces More Than 350 New Products at NYTF 2016

Alex Brands launched more than 350 products in spa, crafts and Do-It-Yourself (DIY), outdoor/active, STEM, infant/preschool categories at the North American International Toy Fair. Spa, crafts, and DIY categories include Layer & Wear Watercolor Tattoos, the Sweet Scent Sprinkle Nails kit, and My Lites Custom Streaks to add fashion products for tweens. The outdoor/active category includes the Poof Tunnel Ball, Fling Flyer, the Ultra-Tek Cyclonic, and Stingray that add creativity to physical play. The STEM category includes the Scientific Explorer Young Architect City Planner and CitiBlocs allowing kids to become urban planning skills. The infant and preschool categories include the Rouge Kaloo collection featuring a family animals, the new Janod collection, and a 300-piece puzzle the Giant World Map. Alex Brands also expanded its licensed product offering with fresh new activities for Nickelodeon’s animated series Shimmer and Shine and Blaze and the Monster Machines. Alex Brands has also partnered with Universal Studios for the July 2016 animated movie release The Secret Life of...

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