Author: Xandra Harbet

Jay@Play, Synchronicity Launch New Licensees for FlipaZoo, Boxy Girls

Synchronicity, the licensing agent for Jay@Play’s FlipaZoo toy brand, will introduce new licensees and international agents for the brand at Licensing Expo in Las Vegas next week. FlipaZoo licensees include Basic Fun! and Goodstuff for amusement park plush; Taste Beauty; Global One Accessories for bags, accessories, and headwear; Ethical Products for pet products; Jay Franco for bedding and home décor; and Mad Dog Concepts for pajamas and slippers. Additionally, HuntAR will launch a FlipaZoo augmented reality (AR) app that kids can scan branded product hangtags and packaging to bring the characters to life on their mobile devices. Licensing agents Lisle Licensing and Curiosity Japan signed on...

Read More

TCG, Marvel Launch Branded Home Products Line

TCG will launch an assortment of Marvel-branded home décor products. The debut line-up of Marvel Megamats, Gelli Mats, and Tidy Town 2- in-1 storage units will bring the superheroes from the Marvel Universe into kids’ bedrooms and play spaces when they make their debut at retail starting this fall. TCG’s new Marvel collection will include a large double-sided foam Gelli Mat. Featuring licensed characters on one side and a complementary pattern on the other, the Gelli Mat wipes clean and rolls up for easy storage. The Marvel Megamat play mat will feature a play surface with a continuous play scene, so kids can create their...

Read More

The NPD Group Reports 25 Percent of Kids’ Product Features a License

Licensed products captured one quarter of unit sales in the U.S. for kids ages 14 and under, according to fourth quarter 2017 findings from the U.S. Kids License Tracker, the latest service from The NPD Group. While present in kids’ lives, kids tend to change interests and age in and out of various licenses as they move through different life stages. At nearly 30 percent, kids ages 3 to 5 represented the largest age group for licensed sales. The industries that over-indexed in this age group were toys, games, puzzles, arts and crafts, health, and beauty. Paw Patrol captured the largest...

Read More

WowWee, Penguin Random House Partner for Fingerlings Book Collection

WowWee partnered with two divisions of Penguin Random House for a global publishing program for Fingerlings. Penguin Young Readers and DK will create a library of narrative and non-fiction titles based on the property. The publishing series will be a mixture of formats, including handbooks and guides, activity books, sticker books, journals, picture books, and Mad Libs. The first three titles will debut this August, followed by an original story picture book. The deal was brokered by Striker Entertainment, the worldwide licensing agency for...

Read More

Simba-Dickie Group Acquires Corolle SAS

The Simba-Dickie Group announced the purchased of the main assets of French doll manufacturer, Corolle SAS, and the continuation of the complete business with a newly established company under the name Corolle SAS. The brand’s world headquarters will remain in Langeais, France at its existing location, with North American distribution continuing through Total Biz Fulfillment in Grantsville,...

Read More
  • 1
  • 2

Latest Issue

Subscribe to Toy Report!