Author: Xandra Harbet

Hasbro, United Colors of Benetton Partner for Fashion Line

Hasbro will launch a multi-year deal with global fashion retailer Benetton Group to bring apparel and accessories featuring Hasbro brands to consumers worldwide. The first items will launch later this year in United Colors of Benetton’s fall and winter line. The collections include My Little Pony and Transformers styles for infants and kids. Fashions inspired by other Hasbro brands will launch in Benetton’s spring and summer offerings for next year and following years. The Hasbro collection will be available for purchase online and in...

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WBIE, TT Games, LEGO, DC Entertainment Collaborate for LEGO DC Super-Villains Game

Warner Bros. Interactive Entertainment (WBIE), TT Games, the LEGO Group, and DC Entertainment partnered for the LEGO DC Super-Villains game. The collaboration marks the first time a LEGO game will give players the ability to create and play as their own DC super-villain throughout the game. In DC Super-Villains, the Justice League has disappeared, leaving earth’s protection to a newcomer group of heroes, the Justice Syndicate. DC super-villains discover the newest heroes may not be the heroes they claim to be. With each player’s completely customizable super-villain character in command, the team of misfit lawbreakers must join forces to discover and foil the evil plans the incognito...

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Jay@Play, Synchronicity Launch New Licensees for FlipaZoo, Boxy Girls

Synchronicity, the licensing agent for Jay@Play’s FlipaZoo toy brand, will introduce new licensees and international agents for the brand at Licensing Expo in Las Vegas next week. FlipaZoo licensees include Basic Fun! and Goodstuff for amusement park plush; Taste Beauty; Global One Accessories for bags, accessories, and headwear; Ethical Products for pet products; Jay Franco for bedding and home décor; and Mad Dog Concepts for pajamas and slippers. Additionally, HuntAR will launch a FlipaZoo augmented reality (AR) app that kids can scan branded product hangtags and packaging to bring the characters to life on their mobile devices. Licensing agents Lisle Licensing and Curiosity Japan signed on...

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TCG, Marvel Launch Branded Home Products Line

TCG will launch an assortment of Marvel-branded home décor products. The debut line-up of Marvel Megamats, Gelli Mats, and Tidy Town 2- in-1 storage units will bring the superheroes from the Marvel Universe into kids’ bedrooms and play spaces when they make their debut at retail starting this fall. TCG’s new Marvel collection will include a large double-sided foam Gelli Mat. Featuring licensed characters on one side and a complementary pattern on the other, the Gelli Mat wipes clean and rolls up for easy storage. The Marvel Megamat play mat will feature a play surface with a continuous play scene, so kids can create their...

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The NPD Group Reports 25 Percent of Kids’ Product Features a License

Licensed products captured one quarter of unit sales in the U.S. for kids ages 14 and under, according to fourth quarter 2017 findings from the U.S. Kids License Tracker, the latest service from The NPD Group. While present in kids’ lives, kids tend to change interests and age in and out of various licenses as they move through different life stages. At nearly 30 percent, kids ages 3 to 5 represented the largest age group for licensed sales. The industries that over-indexed in this age group were toys, games, puzzles, arts and crafts, health, and beauty. Paw Patrol captured the largest...

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WowWee, Penguin Random House Partner for Fingerlings Book Collection

WowWee partnered with two divisions of Penguin Random House for a global publishing program for Fingerlings. Penguin Young Readers and DK will create a library of narrative and non-fiction titles based on the property. The publishing series will be a mixture of formats, including handbooks and guides, activity books, sticker books, journals, picture books, and Mad Libs. The first three titles will debut this August, followed by an original story picture book. The deal was brokered by Striker Entertainment, the worldwide licensing agency for...

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Simba-Dickie Group Acquires Corolle SAS

The Simba-Dickie Group announced the purchased of the main assets of French doll manufacturer, Corolle SAS, and the continuation of the complete business with a newly established company under the name Corolle SAS. The brand’s world headquarters will remain in Langeais, France at its existing location, with North American distribution continuing through Total Biz Fulfillment in Grantsville,...

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TCG, WowWee Partner for Fingerlings Puzzles, Board Games

TCG partnered with WowWee to launch a collection of Fingerlings puzzles and board games, which will be available at retail locations nationwide this fall. TCG’s new Fingerlings collection is designed for kids ages 5 and up, and will include games that promote developmental skills, such as color and pattern matching, sequencing, taking turns, and more. The new assortment of Fingerlings puzzles and games marks the latest addition to TCG’s growing array of popular licenses across multiple product categories and includes brands such as Peppa Pig, PJ Masks, Paw Patrol, Disney Princess, and Thomas & Friends, among other in-demand...

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Women in Toys Hosts Cocktails and Conversation with Naz Amarachi

Women in Toys (WIT) and Bentonville Film Festival (BFF) will host Naz Amarachi for Cocktails and Conversation on May 2 from 5:30 p.m. to 7:30 p.m. Amarachi is the head of licensing at SYBO Games. Entertainment One’s Joan Grosso will also lead a conversation on “How She Did it.” The events will take place at the Romo d’Olivia in Bentonville, Arkansas. Amarachi was originally a refugee from Africa, and worked her way through Harvard Business School’s General Management program. She helped take Angry Birds from a mobile game into a global entertainment...

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Jay@Play to Launch Interactive Zoonicorn Plush

Jay@Play will launch Wish Me Zoonicorn plush at Licensing Expo in Las Vegas next month. The four soft Zoonicorns interact with kids as they play with them. Wish Me Zoonicorns will be available this fall, through a direct-to-consumer TV advertising campaign. Zoonicorn will also introduce new videos in its series of musical adventures, including three new music videos that were recently...

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