OSShowerCaliBabies “R” Us announced that it will continue its commitment to honor families of the U.S. armed forces through a collaboration with Operation Shower, an organization that hosts joyful baby showers for military wives as they experience the journey of pregnancy while their husbands are deployed. To kick off the second year of partnership, consisting of shower events and fundraising efforts, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us, Inc., has donated $100,000 to Operation Shower.

In the coming year, Babies “R” Us will once again leverage its dedicated microsite at Babiesrus.com/OperationShower as an online information and donation portal, where visitors can learn how to support this program and ensure that military moms-to-be receive basic essentials for their newborns. Since launching this digital destination last year, individuals, organizations, and businesses eager to support Operation Shower have donated items from the charity’s official Babies “R” Us Registry, which allows shoppers to purchase much-needed products for these expectant moms and have them sent directly to Operation Shower for use at events throughout the year.

Babies “R” Us customers, as well as local businesses and organizations, can donate products to military moms-to-be by purchasing items from the official Operation Shower baby registry, which can be accessed through Babiesrus.com/OperationShower. To date, hundreds of products have been donated to support military families as a result of the registry. All items purchased off of the organization’s official Babies“R”Us Registry are shipped directly to Operation Shower and used as gifts for expectant moms at upcoming showers.

Babies “R” Us will drive awareness through a multi-faceted marketing program, inclusive of online advertising, email blasts, social media, and more to engage and encourage customers to contribute to the Babies “R” Us campaign benefiting Operation Shower.