China Toy Fair


Bandai Launches Tamagotchi L.i.f.e. App

Bandai Co. Ltd. and its North American marketing representative Sync Beatz Entertainment are giving a special gift to Tamagotchi fans: the first-ever app based on the property.

The free App, developed by Tokyo-based Namco Bandai Games Inc., provides the toy’s classic game play in a contemporary format through its new Tamagotchi L.i.f.e. (Love Is Fun Everywhere) lifestyle brand. The app can be downloaded for Android devices throughout the U.S. and Canada and will be available on the iOS platform for the iPhone and iPad.

The Tamagotchi L.i.f.e. app, downloadable at (www.tamagotchilife.com), is an authentic recreation of the classic Tamagotchi that captured the imagination of young fans across America when it launched in 1997.

Just 100 days since the brand’s launch, three Tamagotchi-branded Facebook pages featuring the new lifestyle property have amassed more than 130,000 Facebook “likes.”  Links to those pages follow: http://bit.ly/TamaFBhttp://bit.ly/TamaReSettinghttp://bit.ly/GotchiFacebook

The App is the latest element of the multi-faceted Tamagotchi L.i.f.e. brand initiative, which began with its website launch in November, the kickoff of an original series of T-L.i.f.e. webisodes, and the establishment of the “Hometown Heroes” program, where fans can nominate someone making a measurable difference in their community, and the winner of each two-month voting period is awarded a $5000 charitable contribution.