Bandai Namco Games America Inc. Changes Name to Bandai Namco Entertainment America Inc.

Effective April 1, Bandai Namco Games America Inc. will officially rebrand itself as Bandai Namco Entertainment America Inc. The company’s new corporate name and logo will be fully integrated into all of the company’s communications, product branding, and presence in digital and online spaces.

Bandai Namco Entertainment America Inc. reflects the next stage for the company as it leverages its intellectual properties and franchises into new business opportunities and a wider network of content beyond that of video games.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.