China Toy Fair


Bandai Named U.S. Master Toy Licensee for Roary the Racing Car

Bandai America Incorporated has inked a deal with UK television production and licensing company, Chapman Entertainment, and HIT Entertainment to become the U.S. master toy licensee for the Roary the Racing Car property. The new toy line will be available exclusively at Toys “R” Us stores starting this fall.

Bandai America will offer a full line of Roary toy products for kids ages 3 and older in categories such as die-cast, push-along and friction cars, remote control vehicles, playsets, and more. The die-cast vehicles, friction cars, and remote controlled Roary will be packaged with a special episode of Roary the Racing Car on DVD. The products will range in price from $4.99 to $24.99.

Roary the Race Car was launched exclusively in the U.S. in fall 2008 on the preschool television channel Sprout, This deal marks the first time that Chapman and HIT have teamed up with Bandai America.