China Toy Fair


Bandai’s Pocoyo Line to Include Plush, Bath Toys, and More

Bandai America Incorporated, the master toy licensee for Pocoyo in the U.S. and Canada, is launching an extensive toy line for the animated series, which will hit store shelves in North America this fall.

Bandai’s Pocoyo products will include a 10-inch basic plush of Pocoyo, Elly (the elephant), and Pato (the duck); Squeeze n’ Play plush of the characters; 2.5-inch bath figures; a bath water taxi; a six-inch mini-plush assortment of the Pocoyo, Elly, Pato, and Loula the dog; and Bump n’ Go, an electronic car of Pocoyo that stops, turns, and moves backward.

Co-produced by Zinkia and ITV Studios Global Entertainment, Pocoyo will debut this spring on Nick Jr. in the U.S. The show has been broadcast in over 100 territories worldwide.

ITV Studios Global Entertainment handles the worldwide distribution rights for Pocoyo, excluding Spain, Portugal, Italy, and Latin America, which are handled by Zinkia. Home entertainment rights for Pocoyo in the United States are handled exclusively by NCircle Entertainment.

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