Barneys New York, Walt Disney Company Announce Holiday 2012 Campaign

Barneys New York and The Walt Disney Company are collaborating on the 2012 Holiday campaign at Barneys New York retail venues: Electric Holiday. A multi-platform initiative infused with fashion and fantasy, Electric Holiday will merge the creativity and magic of Disney with the wit of the Barneys New York annual holiday campaign to create a celebration of festive modern electric lights, music, and fashion.

Beginning in mid-November, the Barneys New York Madison Avenue windows will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased. Disney has also created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows.

The Electric Holiday moving art will feature models inspired by Minnie Mouse and Mickey Mouse as well as other iconic Disney characters as they star in a fantasy Paris runway show. Minnie and Mickey are transformed from their traditional Disney forms into dream-like, fashion-forward runway models and joined by five other models evocative of Goofy, Daisy Duck, Snow White, Princess Tiana, and Cruella de Vil.

Each transformed Disney model is dressed in a one-of a-kind exclusive look created by fashion designers including: Nicholas Ghesquiere for Balenciaga, Oliver Rousteing for Balmain, Dolce & Gabbana, Alber Elbaz for Lanvin, Peter Copping for Nina Ricci, Proenza Schouler, and Rick Owens.

Barneys New York will donate 25 percent of sales from all Electric Holiday products to a charity in honor of their special collaboration.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.