Basic Fun! (formerly Tech4Kids) will debut the its new animated web series Poopeez on YouTube on Nov. 7, with a global toy launch early next year.
The series takes kids inside of Kerplopolis, a city inhabited by colorful poop characters that flush out evil and share a lot of potty puns and jokes along the way. Basic Fun! will work with Wexworks Media studio, and Matt Wexler and Miles Smith will produce and write, respectively.
In January, Basic Fun! will launch a global collectible toy line based on the web series that will feature more than 36 squishable characters. The blind bags will come in packaging that resembles rolls of toilet paper. Additional itemswill include a unique toilet launcher and a porter potty collectible case.
The brand will be available for global lifestyle and consuming licensing.