Pacific Entertainment Corporation has appointed Battat as the master toy licensee for its Baby Genius brand for infants and toddlers, launched earlier this year. Under the written agreement, Battat will continue manufacturing an extensive line of Baby Genius pre-school learning and development toys.

The initial assortment of toys includes activity toys, musical toys, and role-play toys that incorporate the Baby Genius principle of music as a tool for engaging and learning. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the deal.