BBC Worldwide Sells 3rd & Bird! to Disney Channel

Disney Channel has secured broadcasting rights for the UK animated preschool series, 3rd & Bird!, which will debut in the U.S. during the Playhouse Disney programming block in early 2011. The deal includes all 50 x 10 minute episodes of the series with one double episode, a 20-minute holiday special. Kate Livo, director, TV sales & co-productions for BBC Worldwide, brokered the deal.

Aimed at 3-5 year old children, the series features bold and colorful photo-puppetry, a style of animation created by production company Little Airplane. 3rd & Bird! follows the birds Muffin, Lovebird, and Samuel, and their friend Rudy, as they teach children diversity, tolerance, and perseverance.

3rd & Bird! has been sold to 17 territories, including Canada and Spain. Fisher-Price is currently the master toy licensee for the series and will develop electronic and non-electronic plastic figurines, toys, vehicles, playsets, and plush.


    1. Please let me know if you’re looking for a article writer for your weblog. You have some really great posts and I think I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some content for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Regards! roulette secrets


    1. [...] This post was mentioned on Twitter by The Toy Book. The Toy Book said: Playhouse Disney to air BBC's 3rd & Bird! « The Toy Book [...]