beatbugsCenta IP and Grace, a storytelling company, partnered with Target (U.S.) and Tesco (UK) to exclusively launch the global consumer products for Beat Bugs, the animated kids series that features music inspired by The Beatles.

Beat Bugs, a Netflix original series available globally on the streaming platform and on the Seven Network in Australia, introduces a new generation to the songs of The Beatles. The series features five funny, child-like bugs who adventure together in an overgrown backyard. Each episode includes a song made famous by The Beatles, some sung by special celebrity guests including Eddie Vedder, Rod Stewart, Jennifer Hudson, and P!nk.

The assortment of interactive Beat Bugs merchandise across multiple categories will be available at Target stores this July to coincide with back-to-school, followed by Tesco this August.