Each day, a single player takes a card from the deck and is given a task to complete by the end of the day. | Source: What Do You Meme?

What Do You Meme? is spreading its wings to reach new audiences.

The company teamed up with mindfulness expert Case Kenny to create the self-improvement challenge Better Than Yesterday, marking the company’s first foray into the mindfulness and wellness category.

With 365 daily challenges “to live a more confident, fulfilling, and care-free life” — according to the box — this game pushes people out of their comfort zones using cards with prompts intended to help them grow. Each day, a single player takes a card from the deck and is given a task to complete by the end of the day. Better Than Yesterday can be a solo experience or an activity shared with friends or family to hold each other accountable on a growth journey.

The daily prompts specifically encourage personal development through activities designed to leave people feeling positive about their actions. The game might suggest players try a new good or spread compliments to a stranger. At the end of each year, calendar or otherwise, people can reflect on the actions and activities they’ve completed over the past year.

Related: What Do You Meme? Unleashes Full-Sized SpongeBob SquarePants Family Edition

“Becoming a leading brand in the entertainment and pop culture space has been a fun and rewarding, yet challenging, process,” says What Do You Meme? Partner Elliot Tebele. “Now, we’re ready to take those learnings and apply them to a slightly new category.”

Kenny, an entrepreneur and a mindfulness expert, is the host of the podcast “New Mindset Who Dis?” and has authored multiple best-selling mindfulness journals. Of the collaboration, he says, “Better Than Yesterday offers a unique way for users to take on personal growth, unlike anything else on the market.”

Better Than Yesterday can already be found on retail shelves.

About the author

Maude Campbell (Guest Contributor)

Maude Campbell (Guest Contributor)

Maude has written for Popular Mechanics and the New York Post, among other positions at Elle and HGTV magazines.

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