Beyblade Content, Toys to Arrive Ahead of 20th Anniversary Special

Source: ADK Emotions NY

The first generation of Beyblade content is now available on the brand’s YouTube channel, marking the beginning of many celebrations from ADK Emotions NY ahead of the cartoon’s 20th anniversary.

Content will be dropped weekly, featuring classic episodes in English and Spanish. Those who grew up watching the battle series can rekindle their love of the spinning toys, and an entire generation can catch the classic content for the first time.

Fresh content and even newer toys will also be available before the platinum anniversary. Hasbro has been making Beyblade toys in the U.S. for 18 of those 20 years and will release new products this fall. New content on Netflix and YouTube, called Beyblade Burst, has already seeded more than 1,600 videos and has gotten 360 million global views.

The success of Beyblade Burst will be celebrated in the fall with a digital activation, including Beyblade influencers and fans.

About the author

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.