BEYBLADE BURST QuadDrive | Source: ADK Emotions NY

TikTokers are about to “Let it rip!”

ADK Emotions NY has launched an official BEYBLADE TikTok channel as part of its growing digital ecosystem that spans all major social networks.

The @beyblade_official channel began seeding content last month and showcases a mix of official BEYBLADE content, including animated clips and hands-on videos featuring the expansive line of BEYBLADE BURST toys from Hasbro.

@beyblade_official

Check out this unboxing video of the Stone Nemesis N7 and Destruction Ifritor I7! Two Beys means double the fun ⚡️ #BeybladeBurst #ToyUnboxing @beybladegeeksofficial

♬ original sound – BEYBLADE OFFICIAL

Over the next few months, ADK Emotions NY plans to expand the channel with archival clips in an effort to introduce new audiences to the world of BEYBLADE. Additionally, the company is putting its own spin on the popular ASMR content trend with the regular release of “BEY-SMR” videos that will appear amid a steady stream of the latest BEYBLADE news, animation, and toys.

ADK Emotions NY will be on-hand to meet with potential BEYBLADE licensing partners at Licensing Expo in Las Vegas from May 24-26.

Related: 41 Things to Do at Licensing Expo

Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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