Big Idea Entertainment is expanding its licensing program for its popular VeggieTales brand. Big Idea has recently signed deals with several new licensing partners across various categories, including play ball and toy products from Hedstrom, confectionery products from Frankford Candy & Chocolate, and Easter candy baskets and gift sets from Sherwood Brands.
Hedstrom will develop a wide range of children’s licensed play ball, bounce, and sport toy products for the U.S. and Canadian markets. The line of VeggieTales vinyl balls and bounce toys are slated to be released in time for summer.
Frankford Candy & Chocolate recently launched a line of VeggieTales Easter candy for mass market retail, and will develop VeggieTales candy for the 2010 Christmas season.
Sherwood Brands will release a new VeggieTales Easter basket for spring 2011.