China Toy Fair


Blue’s Clues Creator Launches New Children’s Media Company

Traci Paige Johnson, creator of the preschool television series Blue’s Clues and co-creator of SuperWhy, and Caroline Baron, producer of feature films, including the Oscar-nominated Capote and Monsoon Wedding, will launch the new interactive children’s media company yummico. yummico produces media for preschoolers across multiple platforms, with a focus on digital games, interactive shows, apps, and e-books, as well as traditional narrative animation, print books, and other consumer products. Featuring lovable characters, irresistible stories, and a homegrown aesthetic, yummico creates content that kids adore and parents trust.

The new company kicks off with the musical food adventure series Yummiloo. Yummiloo gives the phrase “playing with your food” a new meaning as it makes trying new foods fun and sets a foundation for a lifetime of healthy eating. The first Yummiloo app, titled Yummiloo Rainbow Power, is an interactive game produced in collaboration with Night and Day Studios. It launches on the iTunes store on March 20.

Yummiloo confronts the issue of childhood nutrition through fun, accessible game play. The Yummiloo educational curriculum and learning goals have been outlined and developed in consultation with children’s media research and educational consultant Dr. Natascha Crandall.

yummico will be rolling out additional content shortly, including The Adventures of Ash & Ollie, a series of fun and engaging adventures that reinforce lifestyle habits, including bedtime rituals, screen time, potty training, and good manners. Other programming in development includes The App Police, a buddy comedy featuring two bumbling policemen that takes place inside the world of tablet devices and Edison the Invention Detective, the humorous adventures of Edison, a girl inventor who loves to solve mysteries.