Brand Central Picked as Silly Bandz Licensing Agency

BCP Imports, the maker of Silly Bandz, has picked Brand Central, LLC as its licensing agency of record. Brand Central will be responsible for acquiring brands to develop new licensed product lines of Silly Bandz, as well as license out the brand to licensee partners.

Brand Central, LLC and BCP Imports have already identified several licenses they are seeking to acquire for the brand, ranging from sports and television to entertainment icons and popular films. The agency is also in discussions with potential manufacturers who are interested in developing Silly Bandz licensed products in categories such as apparel, headwear, arts and crafts, confections, and iPhone applications.

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