China Toy Fair


Bratz to Take Over YouTube Homepage on October 10

On October 10 (10-10-10), Bratz will be featured on the YouTube homepage as MGA Entertainment unveils the first-ever Bratz webisode from its new web series, Bratz Rock. The series of 11 episodes follows Bratz girls Yasmin, Cloe, Sasha, and Jade as they enter a song contest held by their idol and celebrity, Whisper. As the Bratz girls get closer to finishing a song for the contest, they also get closer to finding out who Whisper really is.

The first episode, “Whispers in the Schoolyard,” launches exclusively on the front page of YouTube on October 10. MGA is also celebrating the brand’s 10th anniversary by introducing 10 new Bratz dolls. Each doll, complete with an individual personality and unique outfit, will feature new points of articulation, making them more poseable.